Social Media Marketing

Why Social Engagement With Consumers is More Important Than Ever
August 12, 2020 at 6:29 pm

As shelter-in-place rules continue to change across the country, it’s an important time for brands to stay connected with consumers. Social media is a tool that makes this possible, and a spike in impression inventory across paid media campaigns underscores its success in doing so. In fact, according to internal reporting data from my company,…

Retailers Improve Online Discoverability Despite Drop in Paid Social
August 11, 2020 at 2:18 pm

E-commerce and direct-to-consumer (D-to-C) brands have invested millions in social media advertising to attract new customers. In fact, retailers spent a cool $154 million on Facebook and Twitter advertising in January 2020. Fast-forward to April, through a pandemic-induced economic downturn, and the same companies spent 23 percent less on social ads, according to Pathmatics. Meanwhile,…

Collaboration, Social Influencers Position Luxie Beauty for Growth
July 20, 2020 at 5:24 pm

In episode 256 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Conor Riley, CEO of Luxie Beauty, a luxury cosmetics company specializing in high-end, vegan, cruelty-free makeup brushes. Listen in as Riley discusses why the company was founded, how he ended up at the beauty brand, and the typical Luxie customer. He shares how the…

Understanding the Power of Amazon Posts for Increasing Your Exposure
July 14, 2020 at 1:39 pm

Amazon.com's importance for vendors of all kinds has only increased through 2020. Last year, Amazon’s overall e-commerce market share was 37.7 percent. In April, despite adjustments to the availability of nonessential goods and delays in delivery times, Amazon shares reached an all-time high as the marketplace saw unprecedented demand amid the coronavirus. Being discoverable is…

Dozens of Retailers to Pull Facebook Ads in Boycott Starting Today
June 30, 2020 at 5:28 pm

Last week, we reported that Patagonia was the latest company to join other retailers such as REI and The North Face in a boycott of Facebook and Instagram advertising for the month of July. Today, July 1, dozens of companies begin boycotting the social network after a civil rights coalition, which includes the Anti-Defamation League (ADL) and…

Embracing Consumer Trends for Faster Retail Recovery
June 24, 2020 at 5:20 pm

The retail industry is facing an extraordinary challenge. Stay-at-home orders in March drove consumers online, and retailers worked hard to meet the demand for stay-at-home staples, including athleisurewear and electronics. At the same time, retailers worked diligently to keep their own employees safe, whether that meant closing stores or shifting schedules in the warehouse to…

Patagonia is the Latest Retailer to Join the Boycott of Facebook Ads
June 23, 2020 at 6:22 pm

Patagonia has joined companies like REI and The North Face, saying it plans to pause advertising on Facebook and Instagram to show support for a movement called ”#StopHateForProfit,” reports CNBC. Last week, a group of six organizations called on Facebook advertisers to pause their spending on the social media platform during the month of July. The groups…

Top Performing Ad Elements: How Brands Can Boost Creative in 2020
June 1, 2020 at 2:49 pm

What if you didn’t have to guess the winning lottery numbers? What if you didn’t have to guess which horse wins the race? What if you didn’t have to guess if your advertisement would be successful? It’s 2020, and there’s no need to guess anymore. Well, at least in advertising. We measured more than 150…

How ELOQUII Embraces its Authentic Voice Through Influencer Content
May 23, 2020 at 9:47 am

In episode 248 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mariah Chase, CEO of ELOQUII, a plus-sized clothing brand for women. Listen in as Chase discusses the history of the brand, her career background, and how ELOQUII fills a gap in the market for quality plus-sized apparel. She shares how the brand is communicating…

The Short- and Medium-Term Impact of COVID-19 on Digital Marketing
May 22, 2020 at 10:26 am

By now, we know the overall impact of COVID-19 in the first quarter of 2020 on some of the larger players in the digital advertising ecosystem was not as bad as initially feared. This is broadly consistent with what Kenshoo saw in its quarterly reporting on the state of online advertising as well. However, it…