Social Media Marketing

How to Create Successful Content and Reach the Right Audience on TikTok
July 21, 2021 at 12:32 pm

If there’s one social media platform that's undoubtedly in full swing, it’s TikTok. Brands have become desperate to get their employees on TikTok, and luxury companies are putting all their marketing efforts into hiring TikTok influencers. Meanwhile, small and medium-sized businesses are left to pick through a motley assortment of low-tier influencers to stir brand…

The Overlooked Value in Livestreaming
July 20, 2021 at 6:53 pm

Every day now a different retailer announces its attempt at some sort of live interaction with consumers. While this is an exciting time for the industry, it’s important to think through where value is derived in these exchanges and what decisions will reflect careful consideration there. Livestreaming has several key attributes embedded in its value proposition.…

Measuring Influencer Marketing Success: The Top KPIs All Retailers Should Be Tracking
July 15, 2021 at 5:12 pm

Gen Zs and millennials continue to make up more and more of the U.S.’s consumer base. As of last year alone, the two generations were on track to account for nearly $350 billion of spending power (approximately $150 billion spent by Gen Z and around $200 billion by millennials). However, as generations that are historically…

The Importance of Social Proof Marketing in Today’s Shopping Environment
June 16, 2021 at 5:49 pm

In today’s digital-first environment, people use different forms of social proof to inform almost every decision they make, and shopping is no exception. In fact, 66 percent of shoppers look for social proof before making online purchases. By definition, “social proof is the influence that the actions and attitudes of the people around us (either in…

Why Brands Need to Get Savvy About Social Shopping
June 15, 2021 at 4:28 pm

Before the days of smartphones and social media, teleshopping was in its heyday. Glamorous models would talk through product ranges in a casual yet polished way. Then, without having to leave the comfort of your living room, you could dial a number and the product could be yours. As technology has progressed and online shopping…

Twitch and TikTok: The Next Big Retail Media Platforms?
June 8, 2021 at 10:37 am

Since the rise of social media, more and more brands have found ways to leverage growing platforms to influence shoppers to buy their products. It’s no surprise that Amazon.com had the foresight to acquire Twitch back in 2014 for $1.1 billion, and it’s also why Walmart acquired 7.5 percent of TikTok this past year. And…

Marketing and E-Commerce: Where's the Disconnect?
June 1, 2021 at 11:39 am

For online retailers, 2020 was truly a banner year: Per eMarketer, the e-commerce market grew explosively, to the tune of 32.4 percent year-over-year. But let’s not take a victory lap just yet. We know the circumstances of 2020 accelerated consumers’ acclimation to online habits, including shopping — and that these are once-in-a-lifetime circumstances. In 2021,…

TikTok Bling Bang: How a Tech Jewelry E-Comm Startup Blew Up TikTok
April 27, 2021 at 5:08 pm

You can’t sell jewelry on TikTok. “Yep, we heard that one a lot,” both Jonas Vogedes and Gerrit Kesten, co-founders of Evermée, told THE MVEye team when we began discussing the breakout success of their tech jewelry e-commerce startup. “But we got very positive results from the first video vignettes we posted on TikTok,” Kesten…

How an Online Retailer is Bracing for a World After IDFA
April 19, 2021 at 6:37 pm

Since the first announcement in June 2020, online retailers have been preparing for the upcoming changes in IDFA tracking. Preparing for this has been a grueling process at times, where retailers must ensure that every aspect of their business is enabled to continue operations without significant risks to business once the upcoming iOS14 tracking changes…

Building a Successful Online Retail Company in a Post-Coronavirus World
April 6, 2021 at 4:42 pm

With the COVID-19 pandemic further shifting consumer retail buying habits online, it's more important than ever for companies to utilize tools that help them thrive in an increasingly competitive landscape. According to a recent McKinsey & Company report, “the shift to online retail is real, and much of it will stick.” However, only 60 percent…