Social Media Marketing

Facebook Ads Helping Nordstrom Bridge Online-Offline Shopping
June 8, 2018 at 2:20 pm

Social media and mobile go hand-in-hand. The vast majority of consumers are using their mobile devices to access social media sites. According to comScore, 80 percent of all social media time is spent on mobile devices. And with more consumers opting to shop on their smartphones, it makes perfect sense that retailers would combine the…

Learning From the Holiday Season, Part 3
May 25, 2018 at 10:17 am

On average, people use social media worldwide for 135 minutes every day, up from 126 minutes in 2016. This presents a huge opportunity for retailers to reach consumers on the platforms where they already spend more than two hours per day. However, not all retailers are successfully using these channels. In the final installment of…

How Brands Can Tap Into Blockchain to Identify ‘Power Users’ on Social Media
April 13, 2018 at 10:07 am

As you may have noticed, the word blockchain is everywhere. Across multiple industries, it has become a buzzword as companies look to integrate blockchain technology — which creates a digital ledger of transactions — into their offerings. While many companies want to take advantage of the buzz and jump to announce that they're using blockchain,…

3 Ways Crowdsourced Information Helps Build Brands
April 6, 2018 at 11:50 am

Crowdsourcing can be a powerful marketing asset, but many companies need direction on how to implement it correctly. Effective crowdsourcing seeks insights directly from brand followers instead of the general public, which allows companies to focus on the customers most likely to drive revenue. Not only does focusing on advocates provide brands the information they…

Messaging Apps: The Future of Social Shopping and Retail
March 28, 2018 at 11:01 pm

Malls may not be dead, but there's no denying that the retail landscape has dramatically shifted — even within the past five years. Retailers are scrambling to adopt technologies that are necessary to maintain relevance and meet the demands of their increasingly digital customer bases. Young consumers expect the brands they love to respond with…

5 Tips to Optimize Your Influencer Marketing Strategy
February 11, 2018 at 6:33 pm

People look for role models to follow. For this reason, popular students in colleges and universities often act as unintentional advertisers. E-commerce marketers picked up the idea and turned the phenomenon into an effective ad technique — influencer marketing. Rated as the fastest-growing online customer acquisition channel, influencer marketing has beaten such e-commerce marketing strategies as organic…

eBay Partners With Mashable to Launch ‘Shoppable’ Images
February 5, 2018 at 12:50 pm

eBay announced last week a collaboration with media and entertainment company Mashable to create “shoppable” stories across the U.K. and U.S. According to a post on the eBay blog, the pilot partnership lets Mashable’s audience use eBay to shop, browse and purchase products matching those featured on the news site without ever leaving the Mashable site. More…

Gen Z and the Transformation of Online Shopping
January 29, 2018 at 9:12 am

The spark of change has begun in the world of online shopping, and Generation Z is at the forefront of the metamorphosis. But who is Generation Z? Gen Z describes a group that's far from underwhelming. Individuals in this category include teens and those in their early 20s, born after the millennial age. Millennials, or…

CVS Bans Photo Manipulation for Store Beauty Brands
January 16, 2018 at 10:18 am

CVS Health will ban photo manipulation in its store-brand makeup marketing, store aisle displays and social media posts by April 2020. The announcement was made by Helena Foulkes, president of CVS Pharmacy and executive vice president, CVS Health, during her presentation at the National Retail Federation's Big Show in New York yesterday. "As a woman,…