Social Media Marketing

Marketers See the Full-Funnel Potential of Instagram Stories Ads
October 3, 2019 at 3:19 pm

While retailers are doing plenty of creative things with organic (i.e., free) Instagram Stories already, on the paid side, Stories ads have officially taken off in a material way for the first time since their 2017 release. The Instagram business page about Stories ads states: “ … of the 500 million accounts using Instagram Stories,…

How to Align Your Social Ad Strategy With Your Unique Business Goals
October 2, 2019 at 12:24 pm

In an attempt to capitalize on the lucrative and competitive digital ad market, social platforms are positioning themselves as the answer for every marketer’s needs. In the early days of social media, advertisers flocked to Facebook and Twitter because of their huge numbers of daily active users and amount of time users spent on each…

The Dos and Don'ts for Creating Facebook and Instagram Video Ads in 2019
September 20, 2019 at 12:42 pm

Facebook and Instagram video ads are akin to street performers — they occupy a crowded, bustling space, and if they don’t capture attention quickly, potential audiences are fast to move along to the next, more exciting offering. Your brand deserves to be the main act, not the sideshow. From utilizing the relatively untapped "Stories" feature…

Key Trends in Influencer Marketing for Retailers and Brands
September 6, 2019 at 11:47 am

In this week's Retail Right Now, Total Retail's Kristina Stidham and Ashley Chiaradio talk about influencer marketing and why it’s essential for brands on social media, as written in a recently published article, “What Every Retailer Should Know About Influencer Marketing,” by Yuval Ben-Itzhak, CEO of Socialbakers. The author shares current influencer marketing data revealed…

What Every Retailer Should Know About Influencer Marketing
September 3, 2019 at 11:21 am

For retailers that need to increase brand awareness on social media, the use of influencers is no longer just another option. It’s essential. Influencer marketing is projected to become a $5 billion to $10 billion market by 2020. That’s because when retailers and influencers team up, they create a more authentic connection with their target…

Data Silos Are Still Making a Mess of Consumer Engagements
August 9, 2019 at 10:38 am

We recently visited some family friends who moved from New York City, where they lived for 35 years, to a village in rural Vermont. Knowing the business that I’m in, my friend complained about how the rugs she bought on SundanceCatalog.com follow her around the internet, as did the dish rack she purchased on Food52.com,…

Entertainment on Social Media
August 8, 2019

Discover key consumer preferences and trends and understand how they’re viewing video, news and sports

Social Media Motivations
August 8, 2019

Discover how social media is changing with a complete picture of consumer reasons for use

Video on Social Media
August 8, 2019

How brands can effectively use video on social networks and where the trend is headed