Social Media Marketing

How Social Advertising Will Change in the New Decade
January 23, 2020 at 2:39 pm

Social ads are becoming the go-to source for consumers looking to shop, meaning there's newfound opportunity for marketing teams looking to get in front of potential customers. If marketing teams can leverage artificial intelligence (AI) to better collaborate with creative teams, they'll be able to create compelling ads that set their brand apart. The New…

9 E-Commerce and Social Media Marketing Trends for 2020
January 17, 2020 at 11:10 am

Between increasing competition and decreasing attention spans, standing out as a retailer — be it online or offline — proves more and more challenging. Below are nine e-commerce and social media trends that Loomly has identified, which come with significant opportunities for digital and physical stores to differentiate themselves and seduce shoppers: 1. Planning Content…

2020 Social Media Forecast: TikTok, Social Commerce and More
January 8, 2020 at 4:20 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the forecast for social media in 2020, with a specific focus on the trends that will have the biggest impact on retail businesses. Earlier this week, Total Retail published an article by Yuval Ben-Itzhak, CEO of AI-powered social media and digital…

Social Media in 2020: 4 Trends to Watch
January 6, 2020 at 11:28 am

Social media is already transforming retail, and the pace of that transformation is likely to accelerate in 2020. Retailers that embrace social media and are willing to take calculated risks are the ones most likely to benefit from this transformation. At Socialbakers we get to see what some of the most innovative social media marketers…

Marketers: There’s No Place Like Social for the Holidays
December 12, 2019 at 12:57 pm

Where are you doing your holiday shopping this year? With so many people connected in today’s world, it shouldn’t be a shock when the answer to that question is “online, of course!” In fact, PwC’s 2019 Holiday Outlook report predicts that more than half of U.S. consumers will do a majority of their shopping online…

Magical (Mobile) Holiday Shopping
November 22, 2019 at 10:27 am

Do you truly enjoy shopping? In my experience, fewer than half the people I ask answer this question with a “yes.” Contrast this to how it feels to have made a truly meaningful purchase. The kind of purchase that feels personal and special, whether you’re buying it for yourself or as a gift for someone…

Why and How Social Proof Influences Consumers
October 31, 2019 at 9:22 am

It’s safe to say that in today’s consumer landscape, customers don’t only look at one form of marketing when making a purchasing decision. They amalgamate a number of factors such as advertising, word-of-mouth, sponsorships, brand, and social proof, the latter possibly the most important of the bunch. Social proofs such as reviews, social likes, “trusted…

Turn the Customer Into the Advocate
October 23, 2019 at 10:46 am

Good brands have followers, strong brands have advocates. Those advocates are gained through a relationship built outside of the typical transaction. To get to this level of relationship, brands must create an experience their customers can only get by interacting with the brand. By understanding its customers and what brings them back, brands can expand…

Marketers See the Full-Funnel Potential of Instagram Stories Ads
October 3, 2019 at 3:19 pm

While retailers are doing plenty of creative things with organic (i.e., free) Instagram Stories already, on the paid side, Stories ads have officially taken off in a material way for the first time since their 2017 release. The Instagram business page about Stories ads states: “ … of the 500 million accounts using Instagram Stories,…

How to Align Your Social Ad Strategy With Your Unique Business Goals
October 2, 2019 at 12:24 pm

In an attempt to capitalize on the lucrative and competitive digital ad market, social platforms are positioning themselves as the answer for every marketer’s needs. In the early days of social media, advertisers flocked to Facebook and Twitter because of their huge numbers of daily active users and amount of time users spent on each…