Social Media Marketing

FabKids Shifts Content Marketing Strategy With the Help of Influencers
January 25, 2021 at 6:51 pm

In episode 282 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Maggie Dawkins, vice president of merchandising, design, planning, and production at FabKids, the largest membership-based children's apparel and shoes brand. Listen in as Dawkins discusses the history of the brand and her role with the company, how the COVID-19 pandemic has impacted FabKids, and…

Gen Z: What Retailers Can Learn From TikTok
January 12, 2021 at 9:17 pm

Gen Z is fast becoming a key audience for retailers. Contrary to older generations, Gen Z, who are aged 16 to 24, are digital natives and have grown up with the internet as a large part of their world. They're incredibly tech-savvy, and have a spending power of over $140 billion. This would make them…

The Power of Social Media, Video and Storytelling for Two Blind Brothers
January 11, 2021 at 8:46 pm

In episode 280 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bradford Manning and Bryan Manning, co-founders of Two Blind Brothers, ultra-soft designer clothing funding blindness research. Listen in as Bradford and Bryan discuss the brand story and why they founded Two Blind Brothers, their lack of prior retail experience, and the charitable aspect of…

How SMBs Can Easily Grow Their Online Footprint for the Holidays and Beyond
December 17, 2020 at 2:55 pm

To say this has been a tough year for small businesses is obviously a huge understatement. COVID-19 restrictions have had a profound impact on small business owners, forcing many of them to close their doors. It’s been even tougher for small businesses like mine, often referred to as “micro-businesses,” or those owned and operated by a single individual.

A Chat With James Gregson, Digital Creative Director, LEGO Group
December 14, 2020 at 3:43 pm

James Gregson, digital creative director at LEGO Group, reminds marketers of the importance of social media fundamentals in a rapidly changing economic and social climate.  Avenue Code: Tell us about your personal career path. How did you get to where you are today? James Gregson: As someone who wasn't academically oriented, my career path was…

A Retail Marketer's Guide to Social Advertising This Holiday Season
November 24, 2020 at 7:24 pm

Consumers have adopted new shopping habits during the pandemic, meaning this holiday season is bound to look different than years past. Brands that thrive will be the ones focused on reaching consumers with impactful and personalized cross-platform ads. As consumers spend more and more time immersed in their feeds, brands should prioritize channels where shoppers…

3 Ways to Avoid Missteps in Your Holiday Campaigns
November 19, 2020 at 5:49 pm

This holiday season, it’s reasonable for brands and shoppers to feel lost, searching for a responsible and meaningful way to promote and use products amid a global pandemic and fraught political and social environment. It’s easier now than ever for brands to make a misstep in their marketing and advertising efforts. While there’s no one-size-fits-all…

How Consumers Have Changed Their Habits Amid COVID-19, and 3 Tips for Retailers to Adapt
October 27, 2020 at 3:00 pm

As the nation continues to endure COVID-19, consumers have shifted their buying behaviors. Consumers have gone digital as a result of the pandemic, and retailers must adapt accordingly. Data from a recently released report from SOCi found that while consumers switched to digital, so did multilocation businesses. It’s important to take a more in-depth look…