Social Media Marketing

The Person Behind the Product: The Growing Retail Power of Social Influencers
February 17, 2020 at 10:57 am

With more than 3.2 billion social media users worldwide, it's faster and easier than ever to market to consumers. Furthermore, influencers are increasingly using their social media status as a way to start up a retail brand. Research has found that 49 percent of consumers depend on influencer recommendations before they make a purchase, and…

How Innovative Grocers Are Using Digital Circulars to Boost Loyalty
February 17, 2020 at 10:17 am

Although grocery shoppers haven’t fully embraced transacting online, digital still plays a major role in informing their purchase decisions. A study from Deloitte found that 80 percent of shoppers have used a digital device to browse or research grocery products. To align with consumers’ preferences for digital, marketers are converting their print mailers into digital…

Why Video is the Future of Mobile Advertising
February 14, 2020 at 10:15 am

As a lifestyle habit, consumers turn to their smartphones for everything from answering simple questions, researching products and making shopping decisions, to scrolling through social media feeds to stay connected. For this reason, brands have the opportunity to engage with consumers at timely moments via their most personal devices. User behavior has evolved as consumers…

What Brands Need to Know About Influencer Marketing in 2020
January 31, 2020 at 10:44 am

The new decade is here, and likely so is your 2020 marketing strategy. Where do influencer partnerships fit into your plan? If you’re still a bit uncomfortable and don’t fully understand the tactic, let’s first step back and introduce the concept. Influencer marketing is the art of connecting brands and the powerful voices of digital…

How Social Advertising Will Change in the New Decade
January 23, 2020 at 2:39 pm

Social ads are becoming the go-to source for consumers looking to shop, meaning there's newfound opportunity for marketing teams looking to get in front of potential customers. If marketing teams can leverage artificial intelligence (AI) to better collaborate with creative teams, they'll be able to create compelling ads that set their brand apart. The New…

9 E-Commerce and Social Media Marketing Trends for 2020
January 17, 2020 at 11:10 am

Between increasing competition and decreasing attention spans, standing out as a retailer — be it online or offline — proves more and more challenging. Below are nine e-commerce and social media trends that Loomly has identified, which come with significant opportunities for digital and physical stores to differentiate themselves and seduce shoppers: 1. Planning Content…

2020 Social Media Forecast: TikTok, Social Commerce and More
January 8, 2020 at 4:20 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the forecast for social media in 2020, with a specific focus on the trends that will have the biggest impact on retail businesses. Earlier this week, Total Retail published an article by Yuval Ben-Itzhak, CEO of AI-powered social media and digital…

Social Media in 2020: 4 Trends to Watch
January 6, 2020 at 11:28 am

Social media is already transforming retail, and the pace of that transformation is likely to accelerate in 2020. Retailers that embrace social media and are willing to take calculated risks are the ones most likely to benefit from this transformation. At Socialbakers we get to see what some of the most innovative social media marketers…

Marketers: There’s No Place Like Social for the Holidays
December 12, 2019 at 12:57 pm

Where are you doing your holiday shopping this year? With so many people connected in today’s world, it shouldn’t be a shock when the answer to that question is “online, of course!” In fact, PwC’s 2019 Holiday Outlook report predicts that more than half of U.S. consumers will do a majority of their shopping online…

Magical (Mobile) Holiday Shopping
November 22, 2019 at 10:27 am

Do you truly enjoy shopping? In my experience, fewer than half the people I ask answer this question with a “yes.” Contrast this to how it feels to have made a truly meaningful purchase. The kind of purchase that feels personal and special, whether you’re buying it for yourself or as a gift for someone…