Personalization

Reshaping Retail: Top 3 Trends for 2024
February 8, 2024 at 2:28 pm

Many retail businesses are charting their courses for 2024, exploring inventive avenues to enhance their services and elevate the overall customer experience. Keeping up with the latest trends in the retail landscape will be crucial to their success. And to my mind, three particular trends are poised to shape the retail narrative in 2024: automation,…

Are Consumers Shying Away From AI-Driven Purchases?
February 7, 2024 at 11:45 am

There's just one problem: consumers might not like artificial intelligence, at least not in an e-commerce context. Recently, we conducted a survey of 2,000 consumers, and its results on this front were unambiguous: 85 percent of shoppers reported that they were not interested in using AI to help make purchasing decisions, and 60 percent said…

Addressability is the Antidote to Ad Fatigue
February 7, 2024 at 10:18 am

Gone are the days when a catchy jingle or clever billboard held sway over consumer attention. Today, the shopping experience is a digital dance, one where brands must learn the measures delicately and efficiently to avoid stepping on toes and wasting money. In an era when digital advertising has become increasingly pervasive, the challenge for…

How iFIT Blends Product, Content and Technology for Personalized Fitness
January 29, 2024 at 5:04 pm

In episode 437 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Duffy, CEO of iFIT, a global fitness and connected content company operating brands NordicTrack, ProForm, and Freemotion. Listen in as Duffy provides an overview of the fitness technology business (0:45), how iFIT creates engaging, personalized experiences for its members (2:15), identifies its key…

3 Retail Trends Transforming the Industry in 2024
January 4, 2024 at 12:37 pm

The retail industry, continuously adapting to new technologies and evolving consumer habits, is, once again, at the crossroads of transformation. New technologies, especially the integration of artificial intelligence, are central to this moment, compelling retailers to adjust to changing shopping behaviors and to enhance their customer experiences to create value for customers, which drives loyalty. …

4 Ways to Capture Holiday Shoppers Before it’s Too Late
December 18, 2023 at 8:08 am

By all accounts, this year’s Black Friday was one of the most successful in a long time. Retail sales topped the charts at $9.8 billion, up 7.5 percent from last year. However, retailers shouldn’t pop the celebratory champagne just yet. Even with strong Black Friday and Cyber Monday showings, businesses must pull out all the…

Holiday Bust: Which Marketers Are Missing Their AI Moment?
December 12, 2023 at 5:13 pm

2023 may be shaping up as the first holiday shopping season driven by artificial intelligence — for the brands that are positioned and equipped to leverage this technology at scale. For the brands that aren’t, 2023 could end up being the year their customers’ experiences fall short of expectations, which could determine the difference between…

How Shutterfly's Optimized Supply Chain is Crafting Personalized Gifts in Record Time
November 30, 2023 at 5:10 pm

Shutterfly’s personalized products come to life through innovative technology and supply chain efficiencies. During the busy holiday season, the gifting retailer goes the extra mile to ensure products are crafted and delivered in record time. In this video interview, Sally Pofcher, CEO of Shutterfly, discusses what excited her about the opportunity to join the company…

Win Shoppers With Personalized Omnichannel Coupons This Holiday Season
November 9, 2023 at 3:52 pm

This holiday season, savvy retailers will connect with value-focused shoppers through an omnichannel coupon strategy powered by personalization. Heading into the holidays, households are keeping an eye on budgets due to ongoing inflation and, for many, the resumption of student loan repayments. Shoppers also expect seamless brand experiences across channels. To be successful, retailers must…

Use First-Party Data as Your Competitive Advantage This Holiday Season
November 9, 2023 at 1:06 pm

November and December are the two biggest months of the e-commerce year by a significant margin. Yet while e-commerce holiday sales are projected to grow between 10.3 percent to 12.8 percent vs. the 2022 season, business is still slow. However, by utilizing first-party data to target the right customers at the right time, you can…