Personalization

How to Activate and Convert Anonymous Visitors Into Reachable Audiences
November 30, 2022 at 5:24 pm

Although Google is pushing back its plan to eliminate third-party cookies to the latter half of 2024 (from 2023), advertisers and marketers are still scrambling to figure out how they’ll track website visitors and create personalized experiences without this critical tool. The key to a great consumer experience is data, and this change will be…

Turning Holiday Returns Into Return Customers With Radically Personal Customer Service
November 15, 2022 at 12:32 pm

Black Friday is famed as the inaugural event for the holiday shopping season with retailers already beginning to squeeze an average of 20 percent to 40 percent of sales into the last two months of the year. Even during the COVID-19 pandemic when many chose to forgo their typical holiday traditions, the retail industry still…

E-Commerce Localization for Fashion Imagery: 3 Things to Keep in Mind for Getting it Right
November 14, 2022 at 9:32 am

Fashion e-commerce is on its way to becoming a $1 trillion industry by 2025. With an expected growth of this magnitude, businesses are progressively expanding to farther and wider markets, making localization practices all the more indispensable than ever before. In e-commerce, localization is the process of tailoring the content of an online business to match…

Meeting Loyalty Members in the Moment
November 2, 2022 at 2:20 pm

Retail loyalty programs of all types are seeing significant adoption and participation growth. Starbucks, for example, announced in its Q2 2022 report that members of its Starbucks Rewards program increased by 17 percent to 26.7 million active members. Those members represent over half the company’s revenues. In grocery, Albertsons Companies began 2022 with 30 million…

The Future of Card-Linked Shopping Offers and the Huge Potential of SKU-Level Data
November 1, 2022 at 3:05 pm

Card-linked offers (CLOs) continue to grow in popularity with consumers. They’re especially popular with younger, more digital consumers. In fact, 75 percent of Gen Zers are likely to revisit businesses that offer cash back using CLOs. But too often CLOs don’t offer discounts on items that card holders actually want to buy or experiences they want…

Cookies Are Ruining Your Holiday Sales. Here’s Why Session-Based Personalization is the Best Alternative
October 31, 2022 at 10:09 am

It’s no secret that late autumn is e-commerce’s busiest season. For online retailers, Black Friday, Cyber Monday, and Christmas shopping promise unprecedented success. Last year, the industry witnessed a record-breaking holiday season with $1.2 trillion in sales (a 16 percent year-over-year growth rate). There’s an incredible amount of potential here — but year after year,…

How Zero-Party Data Improves on the Promise of First-Party Data
October 11, 2022 at 10:47 am

Privacy changes have forced marketers to consider how they can consensually obtain consumer data, inspiring debate over whether zero-party data exists and how it differs from first-party data. While first-party data refers to information brands collect directly from consumers, zero-party data, as defined by Forrester, refers to information that consumers proactively and knowingly give organizations.…

How Brands Can Recession-Proof Their BFCM E-Commerce Strategy
September 12, 2022 at 1:53 pm

Black Friday and Cyber Monday (BFCM) are just around the corner, and it’s never too early to prepare ahead. This year, in addition to the lingering effects of the pandemic, there’s a looming recession that’s shifting consumer behavior and demand. Product and fulfillment costs are rising, consumption is declining, and inventories are surging. As a…

How to Develop a Seamless CX for the Omnichannel Shopper
August 31, 2022 at 10:30 am

Retailers that refuse to embrace and perfect an omnichannel experience will lose customers and revenue. Whether they’re shopping via mobile app, website, social media or in-person, consumers expect a seamless and consistent experience when interacting with a brand. Optimizing the omnichannel customer journey has become a competitive differentiator and a necessity in the retail world…

If You Don’t Know, Get to Know: How Retail Marketers Can Get to Know Their Customers Better
August 23, 2022 at 9:51 pm

As consumers flocked to the internet during COVID, many businesses were totally unprepared, and retail marketers often took the hit. Their work quickly expanded to include customer experience, brand, digital marketing, CRM, customer retention, and more. These extended responsibilities paired with the fact marketing is now being looked at as a revenue-driving department means marketers…