Personalization

3 Ways to Unlock Personalization In-Store
July 20, 2021 at 3:41 pm

COVID-19 restrictions are lifting, which means more and more consumers are ready to enter brick-and-mortar stores again for their shopping needs. As retailers welcome back customers, it’s important to find ways to drive greater foot traffic with improved in-store capabilities. Personalization can help retailers win customers with unique, individual offers, but it’s often underutilized throughout…

3 Ways Retailers Can Usher in the Age of Personal Commerce
May 27, 2021 at 12:11 pm

It’s been over a year since store-first brands suddenly found themselves on the same digital playing field as pure-play direct-to-consumer (D-to-C) brands for the first time in history. One of the many things we learned from this unintentional experiment is that brands that once generated up to 85 percent of their revenue offline simply weren’t…

3 Tips for Reducing Cart Abandonment
May 13, 2021 at 2:12 pm

Checkout remains one of the largest points of frustration in e-commerce. In 2021, roughly 70 percent of shopping carts are still abandoned at checkout. This massive loss in potential sales at the last moment has driven countless merchants to distraction trying to recapture this revenue, while others, unfortunately, ignore this potentially lucrative revenue stream. Merchants…

The New Retail Reality
May 11, 2021 at 1:38 pm

The COVID pandemic forever changed shopping as we know it. We’ve seen human behaviors change virtually overnight due to the impact of COVID. In fact, 60 percent of global customers changed their shopping behaviors since the onset of the pandemic. This simple human shift of being at home vs. being “out” had a ripple effect…

Boost Gift Card Sales With Focus on Personalization, B-to-B
May 6, 2021 at 7:14 pm

As part of the 2020 Merchant Gift Card Omnichannel Evaluation, NAPCO Research, in conjunction with Blackhawk Network, conducted a comprehensive analysis of 100 leading merchants' gift card programs. The evaluations consisted of a thorough assessment of the consumer gift card purchase and recipient experience across multiple channels, including in-store, desktop e-commerce site, mobile website, and mobile…

Guide the Customer Journey With Personalized, Moments-Based Marketing
May 6, 2021 at 5:34 pm

Consumers are bombarded with sales messaging from dozens (or even hundreds or thousands) of brands across multiple channels throughout the day. The only way to cut through the noise is with meaningful interaction. And the only way to do that is to understand the customer’s needs and where he/she is in their journey, a unique…

The Next Phase of E-Commerce: A 'Human' Customer Experience
April 29, 2021 at 11:29 am

The e-commerce customer experience will continue to evolve … but how? The coming wave is going to be dramatically different. While e-commerce is nearing 30 percent penetration among consumers globally and almost any product can be bought online, most of these experiences are still based on intent. IRL shopping experiences are still, in many ways,…

Why Your Brand Needs to Deliver a Unified Customer Experience
April 20, 2021 at 4:09 pm

To reach consumers, brands need omnichannel strategies that deliver a consistent customer experience at every touchpoint. Yet today’s technical and business conversations about omnichannel are often too limited in scope to achieve what’s ultimately possible. Brands typically only focus on customer interactions across one or two channels or fail to break up the many information…