Personalization

Survey Says: Personalization Growing in Importance for Retailers
July 17, 2018 at 11:22 am

As consumers, we can all relate to that frustrating experience when a preferred brand doesn’t seem to “know” us. For example, how many times has your bank promoted a product to you that you already have? How often have you received an email from a favorite retailer announcing a sale in a category you’ve never…

In Rapidly Evolving Digital Age, Retailer Success Stems From Personalization
July 16, 2018 at 10:08 am

As retailers scramble to keep up with an ever-changing media landscape and constant technological advancement, the need to adapt and embrace new models has become abundantly clear. In order to stay ahead of the curve — and possibly to stay in business — retailers must not only listen to evolving consumer demands and habits, but…

Understanding Consumer Attitudes Towards Personalization and Privacy
June 20, 2018 at 12:17 pm

Data privacy scandals like Cambridge Analytica have seized the public consciousness and pulled into sharp focus the need for a consent-driven approach to marketing. Consumers want personalized offers, but they also want to control their personal information. This prevailing opinion was captured in our latest survey, Privacy, Personalization, and Promotions, which polled a cross-section of…

The Inbound Omnichannel Dilemma
June 19, 2018 at 10:31 am

As consumers, we can all relate to that frustrating experience when a preferred brand doesn’t seem to “know” us. For example, how many times has your bank promoted a product to you that you already have? How often have you received an email from a favorite retailer announcing a sale in a category you’ve never […]

Do Your Prospects and Customers Suffer from an Identity Crisis?
June 19, 2018 at 10:30 am

As consumers, we can all relate to that frustrating experience when a preferred brand doesn’t seem to “know” us. For example, how many times has your bank promoted a product to you that you already have? How often have you received an email from a favorite retailer announcing a sale in a category you’ve never […]

6 Ways Consumer Identity Management Drives Marketing Success
June 19, 2018 at 10:28 am

As consumers, we can all relate to that frustrating experience when a preferred brand doesn’t seem to “know” us. For example, how many times has your bank promoted a product to you that you already have? How often have you received an email from a favorite retailer announcing a sale in a category you’ve never […]

A Crash Course in Marketing to 3 Generations of Consumers
June 14, 2018 at 9:26 am

According to HubSpot's 2018 State of Inbound study, 63 percent of respondents called traffic and lead generation their top marketing challenges. Every marketer wants to procure high-quality leads, but only those who properly identify their target audiences succeed. Modern consumers demand increasingly personal experiences, so understanding what an audience wants is critical. In the beauty space…

Product Personalization Helping Just Candy Acquire Customers
June 11, 2018 at 2:55 pm

In an interview last week at the Internet Retailer Conference + Exhibition (IRCE) in Chicago, Steve Mandell, founder and CEO, Just Candy, discusses how the online retailer is using product personalization to help differentiate itself in an increasingly competitive space.

How to Create an Effective Personalized Marketing Strategy
June 7, 2018 at 3:19 pm

If you’re a retailer reading this article, there’s a 50 percent chance that within the next 24 months you expect to gain the ability to send precise messages to customers at exactly the right time based on their channel preferences. And for good reason. A Deloitte Digital survey found that nearly half of shoppers spend…

Walmart Launches Text-Based, Members-Only Shopping Service
June 1, 2018 at 11:46 am

Walmart is rolling out a new service, through its Store No. 8 incubator, where shoppers can order items via text message. Known as Jetblack, the platform has quietly been in beta mode in the New York area. It will now be opened up to more applicants in New York who wish to become members, before expanding…