Personalization

The Future of Brick-and-Mortar is Paved With Personalization: How to Stay Ahead of the Curve
March 31, 2020 at 11:33 am

Personalization. We’re hearing the buzzword with increasing regularity these days. The question is: What’s driving the demand for acutely curated experiences at retail? Consumers are growing progressively more comfortable in making online purchases. Accustomed to personalized experiences and tailored recommendations in the digital space, shoppers today have heightened expectations when returning to brick-and-mortar stores. These…

The Problem With the Era of Personalization
March 11, 2020 at 9:50 am

It was nearly 30 years ago that Tim Berners-Lee developed the first web browser, WorldWideWeb. As someone who has made a career helping brands harness the power of this spectacular innovation to sell more products and services, I would be remiss not to cogitate on both the opportunities and obstacles that have emerged in the…

5 Things Leading Brands Do to Create World-Class Customer Experiences
March 10, 2020 at 10:39 am

The key to retailer success was once very simple: provide the lowest prices on the products people wanted. Times have changed. Today’s consumer has multiple shopping options and several ways to make a purchase. It’s no longer just about the best deal; it’s about the customer experience (CX). We live in an experience economy. Making…

Discover Customer Personas, Don’t Build Them
March 3, 2020 at 12:00 pm

Netflix’s celebrated “recommendation engine” understandably gets considerable attention. Yet what's little known is that Netflix appeals to viewers not just by suggesting titles, but by showing each subscriber different cover art of the same title that are most likely to appeal to them. With a score of different covers emphasizing one aspect of a movie…

How Overstock is Personalizing CX With Content
February 26, 2020 at 3:13 pm

In a presentation earlier today at eTail West in Palm Springs, Calif., J.P. Knab, chief marketing officer, and Cathy Bergstrom, group product manager, marketing content, both of Overstock.com, detailed how the home furnishings brand has built a technology stack that enables it to personalize its customers' experiences, particularly through the use of content. Helping to…

Tips for Implementing Real-Time E-Commerce Personalization
February 21, 2020 at 1:39 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss e-commerce personalization, a topic featured in a recent article published on Total Retail titled, "6 Techniques to Take E-Commerce Personalization to the Next Level," by Kate Pioryshkina of Iflexion. Real-time personalization is important for online retailers for several reasons, one…

The Power of Personalization: How Companies Are Breaking Through to Customers
February 21, 2020 at 12:21 pm

Personalization has become a word that online retailers see everywhere — and for good reason. With the human attention span only lasting eight seconds or less, companies need to find compelling ways to engage their customers enough to keep them shopping on their site and returning for more. Recent research confirms that real-time, one-to-one personalization…

The Youngest Generations Demand Personalization: How Retailers Should Respond
February 20, 2020 at 12:55 pm

In the last decade, the word “personalization” has become a staple in all digital marketers’ dictionaries, especially those in retail organizations. But when it comes to truly implementing personalized strategies, most marketers don’t have a real sense of what consumers desire. To answer this question, we surveyed 900 U.S. consumers aged 18-64 to gauge their…

How Industry West Boosts D-to-C Sales With Online Personalization
February 17, 2020 at 12:42 pm

In episode 234 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ian Leslie, chief marketing officer at Industry West, a modern B-to-B and D-to-C furniture retailer. Listen in as Leslie shares the history of the brand, including its long-standing success in the B-to-B space and it's focusing on growing stronger direct-to-consumer relationships. He discusses how…

6 Techniques to Take E-Commerce Personalization to the Next Level
February 14, 2020 at 10:51 am

Personalized shopping is one of the hottest e-commerce trends in recent years. The thing is, it’s not a new concept. For example, David Meerman Scott, a popular marketing visionary, talked about real-time personalization back in 2010. Why is e-commerce personalization all the rage right now, then? It all makes sense. Customers are tired of sifting through…