Personalization

Delivering Hyperpersonalized Experiences in the Age of COVID-19
January 13, 2021 at 4:46 pm

The COVID-19 pandemic has spurred drastic shifts within the customer landscape. Shoppers are changing their buying habits and branching out to find new or different solutions to suit their needs. Many of these changes will be permanent, presenting companies and marketing teams with unprecedented challenges for the foreseeable future. One of the more significant customer shifts…

How E-Commerce Quizzes Boost Conversion Rates With Personalization
January 11, 2021 at 9:13 pm

The e-commerce industry recently saw a massive boom from the pandemic, causing a shift to more online shopping. This led to 20 percent growth for the e-commerce industry, which was originally estimated to take five years. This shift led to a loss of one-on-one interactions between businesses and customers — an experience many consumers desire.…

Consumers Take it Personally: How Retailers Can Respond
December 22, 2020 at 2:31 pm

As we saw in part one of this article, consumers today want more personalized engagement. However, retailers can’t deliver on personalization without capturing better data that can help them improve the customer experience and keep shoppers engaged. So, while brands are working hard to gain customer confidence and acquire data, they’re stumbling at the final…

Retail Success Post-COVID Will Rely on Understanding New Customer Mindsets
December 16, 2020 at 5:36 pm

Almost nine months after COVID-19 started making its mark on the United States, lockdown restrictions and widespread working-from-home offices have caused many American consumers to rethink their shopping habits. While we still don’t know exactly when the pandemic will be declared over, what is clear is that the post-pandemic retail world will be different to…

Level Up the Context in Your Content for the Win
December 15, 2020 at 5:26 pm

Context marketing incorporates timing and context into your content marketing strategy. You may be wondering what context marketing is in the first place. Context marketing is delivering the right content, to the right prospects, at the right times. It’s more or less all about the timing. Having context allows you to market your service or product…

Consumers Take it Personally, But Retailers Lag Behind
December 15, 2020 at 4:47 pm

No one could have predicted this year’s drastic shift in consumer behavior as shoppers were relegated to their homes, or that this behavior would solidify into habit even as lockdowns eased. Retail, of course, shifted online, as there was no other option for consumers. However, the magnitude of this e-commerce shift and the evidence that…