Personalization

For retail marketing executives, one area that must not be overlooked is the value of utilizing extremely precise, high-speed, hyperpersonalized direct mail. Despite the rise of digital marketing, direct mail is still broadly utilized by retailers (and other industries) to get marketing messages out to target audiences. This article examines the benefits for retailers in…

Retailers’ ability to identify and understand their customers plays a key role in their success. However, the onset of third-party cookie deprecation from Google, which officially began in January 2024, directly impacts how retailers can connect with their customers. Retailers must pivot to new targeting methods to continue reaching the right audiences, keep customers brand-loyal,…

What’s still missing from hyperpersonalization strategies? Context, situation and situational markets. In fact, "hyperpersonalization" is a problematic idea. At least for retail. Let us explain why. People Want Customized Retail Experiences Retail experiences that are customized to individuals are an absolute must today. People will not tolerate retailers that don't remember purchases, provide tailored recommendations,…

Personalization has never been more important for consumer brands and retailers. According to McKinsey, companies that excel at personalization generate 40 percent more revenue from those activities than average players. However, many marketing leaders report ongoing challenges in delivering personalized experiences. The challenges and opportunities for getting personalization right (or wrong) all hinge on data. While…

Customer data platforms (CDPs) are technology solutions that combine data from multiple tools to create a single centralized customer database containing data on all touchpoints and interactions with your product or service. With that data in hand, marketers are able to create the personalized experiences that consumers have come to expect and in many cases…

Many retail businesses are charting their courses for 2024, exploring inventive avenues to enhance their services and elevate the overall customer experience. Keeping up with the latest trends in the retail landscape will be crucial to their success. And to my mind, three particular trends are poised to shape the retail narrative in 2024: automation,…

There's just one problem: consumers might not like artificial intelligence, at least not in an e-commerce context. Recently, we conducted a survey of 2,000 consumers, and its results on this front were unambiguous: 85 percent of shoppers reported that they were not interested in using AI to help make purchasing decisions, and 60 percent said…

Gone are the days when a catchy jingle or clever billboard held sway over consumer attention. Today, the shopping experience is a digital dance, one where brands must learn the measures delicately and efficiently to avoid stepping on toes and wasting money. In an era when digital advertising has become increasingly pervasive, the challenge for…

In episode 437 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Duffy, CEO of iFIT, a global fitness and connected content company operating brands NordicTrack, ProForm, and Freemotion. Listen in as Duffy provides an overview of the fitness technology business (0:45), how iFIT creates engaging, personalized experiences for its members (2:15), identifies its key…

The retail industry, continuously adapting to new technologies and evolving consumer habits, is, once again, at the crossroads of transformation. New technologies, especially the integration of artificial intelligence, are central to this moment, compelling retailers to adjust to changing shopping behaviors and to enhance their customer experiences to create value for customers, which drives loyalty. …