Personalization

The Gift That Keeps on Giving: How D-to-C Brands Can Keep New Holiday Customers Coming Back for More
November 15, 2019 at 11:31 am

Direct-to-consumer (D-to-C) retailers are officially gearing up for the most profitable time of the year. D-to-C has historically referred to just digitally native brands, but it now applies to every brand that's directly marketing to consumers to drive online revenue. While creative gift-giving campaigns geared toward customer acquisition tend to take center stage, D-to-C retailers…

Product Customization, Brand Partnerships Drive Customer Acquisition for Zazzle
November 11, 2019 at 11:46 am

In episode 221 of Total Retail Talks, Executive Editor Joe Keenan interviews Nizzi Renaud, chief marketing officer at Zazzle, an online marketplace that allows designers and customers to create their own products with independent manufacturers. Listen in as Renaud discusses the unique ecosystem of Zazzle's marketplace, how its custom products are manufactured, and the wide…

A CDP Can Improve the ROI of Black Friday and Cyber Monday Campaigns
November 8, 2019 at 10:23 am

Marketers may not consider customer data platforms (CDPs) as being key drivers of the return on investment of holiday season campaigns, but that’s exactly the role CDPs can and do play in an increasingly complex omnichannel retail landscape. Because CDPs provide a cleansed, de-duped and unified view of every customer profile, these platforms are the…

Retailers Are Embracing Personalization to Win Big This Holiday Season
October 22, 2019 at 10:56 am

As hectic as major shopping holidays are, there's a method to the madness. Brands will be well on their way to putting their Black Friday and holiday campaigns into motion knowing that even the most airtight plans can fall victim to last-minute glitches, surprises and the inevitable headaches that go along with the break-neck pace…

Kohl's Partners With Facebook for Beauty Initiative
October 18, 2019 at 10:17 am

Kohl's is teaming up with Facebook in a bid to supercharge sales of beauty products at the department store chain. Starting in 2020, Kohl's will enlist Facebook to find trending brands in the beauty and wellness category to highlight the retail chain's Beauty Checkout platform, which Kohl's launched in October. The quarterly rotation will feature more…

Content Stars in Jewelry Television's Personalization Efforts
October 3, 2019 at 3:41 pm

During last week's Total Retail Tech event, executives from three leading retail brands detailed how their organizations are using technology to personalize consumers’ shopping journeys. "The Use of Technology to Personalize CX" panel featured Erica Geil, vice president of global engineering operations, Groupon; Kimberly Kanary, vice president of community development and engagement, JTV (Jewelry Television); and Lockie Andrews, chief…

The Future of Retail: Personalization, Innovation and Services
September 27, 2019 at 12:41 pm

Just when we thought Amazon Prime two-day shipping couldn’t get any swifter, the e-commerce behemoth announced same-day delivery, sending shockwaves throughout the retail landscape. The move further raises the bar for consumer expectations, setting a new benchmark not just for delivery speed, but personalization. There’s no denying that the one-size-fits-all experience doesn’t work anymore. Shoppers…

The Best Personalization Reduces Shopping Time: Why That’s a Good Thing
September 18, 2019 at 1:11 pm

The age-old belief for retailers was that the longer customers spent in your store, the better. But in today’s world of instant gratification, consumers are looking to streamline almost everything — including shopping. This means that retailers must find ways to shorten transactional time while enticing consumers to spend more time engaging in the in-store…

How to Gain a 360-Degree View of the Customer
September 17, 2019 at 10:45 am

We’ve all heard the advice: meet customers where they are. But what does that actually mean for modern marketers? Years ago, this strategy was fairly easy to execute as brands could focus on a handful of channels (e.g., billboards and direct mail) and retain loyal customers. Today, the marketing landscape is far more complex. Customers…