When a Website Tells You What to Buy, Does it Work?
September 11, 2019 at 12:41 pm

Influencing consumer decisions is a priority for retailers, and in this quickly growing digital age it’s becoming more important to understand how and where to target them. Already, consumers’ every click is being tracked to see what products they like and dislike. And yes, that means even you're being followed. So how do retailers track…

3 E-Commerce Personalization Strategies Customers Actually Want to See
September 4, 2019 at 11:58 am

Personalization is arguably the hottest trend in digital marketing, and it seems to be a topic in nearly every marketing-related conversation. Everyone recommends that marketers look for ways to personalize their websites, content, advertisements, and interactions. Marketers need to understand the importance of customization with today’s consumers. Consider the following: According to 59 percent of…

This Holiday Season, You Don’t Need to Sacrifice Personalization for Security (and Vice Versa)
September 4, 2019 at 10:56 am

By 2020, customer experience (CX) is expected to overtake both price and product as the key brand differentiator. This is critical for retailers to understand, as consumers today aren’t willing to compromise on either personalized experiences or security measures, especially when it comes to their personal data. Here are some ways that retailers can leverage…

Vera Bradley Creates Seamless Customer Experiences With the Help of a CDP
August 26, 2019 at 2:34 pm

In episode 210 of Total Retail Talks, Executive Editor Joe Keenan interviews Daren Hull, chief customer officer of Vera Bradley, a women's quilted luggage, backpack, and accessories retailer. Listen in as Hull discusses why Vera Bradley has recently invested in a customer data platform (CDP), his goals to democratize access and utilization of customer data throughout…

Putting the Person Back Into Personalization
August 21, 2019 at 10:44 am

Recently I spoke at IRCE about personalization. The conference organizers asked me to address “advanced applications of personalization technology and its results, keying in on the more advanced applications of personalization technology most consumers won’t immediately recognize as 'personalized,' but that drive positive outcomes.” Their request was understandable. We're learning more and more about how…

Understanding Your Customers is at the Heart of Retail Success
August 19, 2019 at 11:56 am

In 1998, economist B. Joseph Pine II wrote that the world of retail was changing. He noted that the service economy was coming to an end, soon to be replaced with an economy based on memorable experiences and shared events. Now, over 20 years later, the "experience economy" has moved from an academic theory into…

For Dramatic Lift, Here’s What Your Personalization Strategy Needs
August 13, 2019 at 1:02 pm

There's a lot of research covering how specific personalization tactics have driven return on investment, but what about quantifying the cumulative effect of personalization across the customer journey? In our most recent Ecommerce Quarterly, Monetate’s researchers analyzed more than 1 million online shopping sessions across our retail customers. The goal was to see whether a…

A Chat With Carl Boutet, Retail Strategist, StudioRx
August 9, 2019 at 11:35 am

Retail strategist Carl Boutet discusses the cultural and technological transformations retailers must make to create personalization and consistency across physical and digital platforms. Here's an exclusive interview I conducted with Carl Boutet. Anna Vander Wall: ​Tell us about your career path and what led you to retail. Carl Boutet: ​My formal retail career path started…

2019 Trends in Personalization
August 8, 2019

Evergage’s 6th Annual Study on the Personalization Landscape, Conducted with Researchscape International

Amazon Launches Personal Shopper by Prime Wardrobe
July 31, 2019 at 1:10 pm announced Tuesday an expansion of Prime Wardrobe to offer members an exclusive personal shopper styling service. Personal Shopper by Prime Wardrobe will provide consumers with style inspirations and personalized recommendations selected by Amazon Fashion stylists. Users will complete a survey to provide stylists with their size, style and fit preferences, and stylists will choose…