Personalization

Can Personalization Save Retail?
July 15, 2019 at 10:39 am

It’s been called an apocalypse. Each time a company announces a new wave of brick-and-mortar closures, headlines predict the end of retail as we know it. However, savvy retailers aren’t going down without a fight. As the industry gears up for the year’s next major shopping events — Back to School, Black Friday and the…

What D-to-C Brands Can Teach Legacy Retailers About Personalization and Data
July 12, 2019 at 11:03 am

Legacy brands carry legacies for a reason. They have the history, heritage and name recognition associated with brand longevity, but sometimes all those years of experience can be a hindrance rather than a help when it comes to re-evaluating tactics to attract a new audience. This is where studying the strategies of direct-to-consumer (D-to-C) brands…

What Retail Can Learn From Publishing as the Industry Transforms
July 11, 2019 at 5:45 pm

If anyone was hoping 2019 would be a gentler year for brick-and-mortar retail, those hopes have been dashed. A recent New York Times report showed that closures in the first few months of 2019 exceeded those for all of 2018, itself a tough year. Retail chains still face the migration of dollars to online and…

How to Apply a Personalized UX Across the E-Commerce Buying Journey
July 10, 2019 at 12:08 pm

Personalization has typically been an afterthought in the world of digital commerce, as limited insight into customer data and lack of technology often left marketers with few options. Today, with the rise of integrated CRMs, sophisticated website platforms, and advanced machine learning technology, brands and retailers have access to more data and more powerful technology…

3 Tips for Turning Clicks Into Conversions
June 27, 2019 at 12:26 pm

The competition for gaining market share is heating up in the e-commerce space. As a result, brands and retailers are struggling to improve their revenue and profitability. While conversion rate remains one of the most important metrics for measuring success, not enough importance is placed on improving it. Here’s how that can change: Let’s Start…

Pushing the Personalization Envelope
June 25, 2019 at 1:24 pm

Today’s consumers expect personalized communications that are tailored to their individual preferences and delivered seamlessly across every channel. But while retailers and brands have a wealth of data to derive insights at their fingertips, harnessing the power of personalization to target individual shoppers with the right message, at the right time, and in the right…

Survey Shows Personalization Benefits, With AI-Based Personalization on the Rise
June 13, 2019 at 11:33 am

When it comes to delivering top-notch customer experiences, one size doesn’t fit all. And what motivates one shopper to convert may be completely off-base for another. This isn’t news to retail marketers. They’ve long acknowledged the importance of treating customers like the individuals they are, and delivering cohesive, personalized experiences across touchpoints. It’s important, though,…

Grocery Shopping for the Digital Age
June 11, 2019 at 12:36 pm

While many retailers have yet to come to a consensus on what the future of grocery will look like, they can agree that great disruption is already occurring in the category, and innovation will be driven by consumer behavior and desires. The proliferation of ways and places to shop means online grocers must also compete…