Personalization

Supply Chain Impacting Labor Shortage and Sales, Other Retail Predictions
January 24, 2022 at 4:20 pm

The retail industry has seen no shortage of changes over the past year, and that’s showing no sign of slowing down as we enter 2022. With U.S. online sales reaching $8.9 billion on Black Friday this year, slightly below 2020 levels, retailers are still struggling to reach pre-pandemic levels, according to Adobe Analytics. As we…

A Look Inside Stitch Fix's Evolution
January 18, 2022 at 10:11 pm

During a keynote session yesterday at the National Retail Federation (NRF) Big Show in New York City, Elizabeth Spaulding, CEO of Stitch Fix, discussed how the styling service for women, men and kid's is evolving from its "Fix" box business into a personalized online shopping destination. Spaulding was interviewed by Lauren Thomas, retail reporter at CNBC. The…

The 0.5 Data Concept: What’s Between Zero and First, and Why it Matters
January 4, 2022 at 9:51 am

Let’s talk about the positive side of digital advertising, as it deserves equal airtime. The advertising industry is on the precipice of a more transparent ecosystem. Instead of creepy targeted marketing, consumers expect honest, personalized tactics, which will ultimately drive engagement and revenue. Here’s the thing I’ve noticed: many consumers are happy with the inspiration…

Make E-Gift Cards a Holiday Hero This Season
December 20, 2021 at 12:56 pm

All signs point to e-gift cards this holiday season. They’re a no-brainer for, oh, a thousand reasons. For people who are still wary about shopping in stores, for online shopping fans, for last-minute shoppers, people who can’t make up their minds, and just about everyone else — e-gift cards are the answer. And marketers shouldn’t…

How Retailers Can Use Zero- and First-Party Data to Win This Holiday Season
December 14, 2021 at 6:18 pm

From Amazon.com to Facebook, privacy is at the forefront of major corporations’ product and service updates. Even consumers are changing their purchasing behavior to pick devices and products that ensure their privacy is protected. In June, Apple unveiled a series of privacy leadership initiatives, which included its Mail Privacy Protection update. With this new update,…

3 Ways to Promote Better Cross-Team Collaboration Between Marketing and Tech
November 30, 2021 at 12:48 pm

Marketing has evolved. Today, the day-to-day roles of marketers require the use of data and technology on a large scale. With that evolution comes the need for greater collaboration between marketing and tech teams. Although both teams are using technology to get their jobs done, their focuses are different and company cultures that once relied…

Crafting the Art of Personalization in Loyalty and CRM at Michaels
November 29, 2021 at 7:18 pm

In episode 326 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sachin Shroff, vice president of CRM, loyalty and marketing technology at Michaels, the largest arts and crafts retail chain in North America. Shroff discusses the technology investments the retailer made to support its personalization efforts, how Michaels is using personalization to optimize the performance…

Cookies Will Soon Be Permanently Out of Stock: The Future of Retail Advertising in a Data-Deprecated World
November 16, 2021 at 5:48 pm

It’s an interesting time for the relationship between brand and consumer. The travails of 2020 changed the mindset of the shopper immensely and consumer expectations about the shopping experience are permanently altered. The world was forced to adapt to a digital-first customer journey, which not only accelerated the opportunity for retailers to engage and interact…

Runner’s High: How ASICS is Personalizing the Customer Journey One Mile at a Time
November 3, 2021 at 12:56 pm

As retailers continually adjust to the global pandemic, they’re tasked with building upon what’s already been a rapid pace of digital transformation. The sudden shift in customer behavior — from in-store to digital — had businesses of all kinds adjusting their products and services to keep things going. Now, retail’s new normal endures through a…