Systems Integration

An EDI Solution Spurs Growth for Cavender’s
May 28, 2020 at 4:32 pm

Cavender's is a legendary western and workwear retail chain based in Tyler, Texas. Founded in 1965, the family-owned brand currently has 84 stores in 14 states, as well as a strong online presence. Cavender’s is also famous for its rodeo booths. Challenge According to Larry Waterman, executive vice president and chief operating officer, relationships have always been the foundation…

Why Retailers Shouldn’t ‘Break the Wheel’ in 2020, But Rather Discuss the Wheel
January 23, 2020 at 2:25 pm

As we move further into 2020, the line between how retailers define luxury, especially as it pertains to consumer taste and expectation, has become an increasingly communal process. In order to achieve success, brand representatives and buyers have gravitated towards listening to their customers, engaging with them via social media, and including their feedback throughout…

Northgate Market Adds Tech to the Grocery Shopping Experience
January 16, 2020 at 11:41 am

As the grocery market becomes more digital and customer expectations rise, grocers like Northgate Market need to implement new technology to stay competitive. In this interview conducted at the 2020 National Retail Federation Big Show in New York City this week, Total Retail's Joe Keenan speaks with Harrison Lewis, chief information and privacy officer at Northgate Market,…

Report Reveals Technology Integration is the Top Challenge for Retailers
August 20, 2019 at 1:54 pm

When asked what are the top challenges when implementing a new technology into their business, 70 percent of retailers said integrating it with existing technology. That's just one of the key takeaways from Total Retail’s 2019 Retail Technology Report, which was produced in conjunction with Arm Treasure Data, an enterprise customer data platform. In this year's second…

Why Integration is Critical to Your Omnichannel Strategy
June 20, 2019 at 11:43 am

Until a few years ago, fine-jewelry maker Miansai sold most of its accessories wholesale to high-end retail department stores. As with many other brands and retailers, Miansai witnessed firsthand the decline of brick-and-mortar stores, and how they can’t compete with the convenience and variety of online shopping. To survive this brave new world, Miansai had…

Shiseido Applies Customer Data Platform to Make Up Beautiful Marketing
October 4, 2018 at 10:04 am

More than ever, businesses need to deliver personalized experiences that provide customers with real value. In a recent survey of corporate leaders, analyst firm Gartner reported that 81 percent of respondents believe their companies will compete mostly or entirely on customer experience. However, acknowledging that customers today expect personalized experiences and delivering on that expectation…

Your MarTech Stack is Missing the Mark
September 10, 2018 at 10:34 pm

The first marketing technology stacks were created to organize, analyze and improve performance. They surfaced in the early 2000s when three adventurous chief marketing officers invested in fundamental tools made for superior management of their campaigns and audiences. These integrated systems induced order, unlocked targeted campaigns, and personalized messages for improved results. In recent years the marketing industry has come a great…

Unleashing the Business Backend for Digital Retail
September 10, 2018 at 10:57 am

With the expansion of digital access and retail choice, consumers are continuing to adjust their purchasing behaviors — and retailers are under mounting pressure to not only accommodate this shift, but alter some of the fundamental ways they do business. “While most retailers understand that it's important to establish a digital commerce presence, the time…