Systems Integration

Report Reveals Technology Integration is the Top Challenge for Retailers
August 20, 2019 at 1:54 pm

When asked what are the top challenges when implementing a new technology into their business, 70 percent of retailers said integrating it with existing technology. That's just one of the key takeaways from Total Retail’s 2019 Retail Technology Report, which was produced in conjunction with Arm Treasure Data, an enterprise customer data platform. In this year's second…

Why Integration is Critical to Your Omnichannel Strategy
June 20, 2019 at 11:43 am

Until a few years ago, fine-jewelry maker Miansai sold most of its accessories wholesale to high-end retail department stores. As with many other brands and retailers, Miansai witnessed firsthand the decline of brick-and-mortar stores, and how they can’t compete with the convenience and variety of online shopping. To survive this brave new world, Miansai had…

Shiseido Applies Customer Data Platform to Make Up Beautiful Marketing
October 4, 2018 at 10:04 am

More than ever, businesses need to deliver personalized experiences that provide customers with real value. In a recent survey of corporate leaders, analyst firm Gartner reported that 81 percent of respondents believe their companies will compete mostly or entirely on customer experience. However, acknowledging that customers today expect personalized experiences and delivering on that expectation…

Your MarTech Stack is Missing the Mark
September 10, 2018 at 10:34 pm

The first marketing technology stacks were created to organize, analyze and improve performance. They surfaced in the early 2000s when three adventurous chief marketing officers invested in fundamental tools made for superior management of their campaigns and audiences. These integrated systems induced order, unlocked targeted campaigns, and personalized messages for improved results. In recent years the marketing industry has come a great…

Unleashing the Business Backend for Digital Retail
September 10, 2018 at 10:57 am

With the expansion of digital access and retail choice, consumers are continuing to adjust their purchasing behaviors — and retailers are under mounting pressure to not only accommodate this shift, but alter some of the fundamental ways they do business. “While most retailers understand that it's important to establish a digital commerce presence, the time…

Luxury Fashion Brands Are Failing to Adapt to a Digital Future
August 20, 2018 at 5:58 pm

Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of the fashion world when it comes to adapting to a digital future. The luxury sector’s hesitancy in embracing e-commerce is understandable. It's an area of retail that has relied on a sense of exclusivity, as…

How IT and Marketing Departments Can Work it Out … Even in the Cloud
August 20, 2018 at 10:31 am

Change is hard and, for many, not well received. When change happens fast, people tend to reject it and hold onto the control they're familiar with, often creating new unexpected conflicts. Marketing teams and IT departments are now blended in the wake of the migration of web content from “infrastructure” to “marketing asset,” and the…