Systems Integration

Surviving on an average net profit of just 1.6 percent, grocers haven’t typically had much room to experiment with new ways of doing business. At the same time, advanced data analytics and machine learning have rapidly disrupted how retailers operate and raised the bar for consumer expectations, including other low-margin retail sectors. Why has grocery…

The retail industry has never been more fluent in artificial intelligence, and yet, never more limited by it. Most retail leaders can articulate the power of generative AI. They’ve seen chatbots draft marketing copy, image tools design product listings, and data models predict seasonal demand. But ask those same teams how AI could bridge online…

For retailers today, meeting customer expectations takes more than adding artificial intelligence tools. The real impact comes when those tools work together, coordinating data, automations and insights so that operations run smarter and customers feel the impact. That’s what AI orchestration promises, and it’s starting to reshape the retail industry from the inside out. What…

Retail IT is at a crossroads. As the industry becomes more data-driven, retailers must support a growing number of critical applications, including point-of-sale (POS) systems, real-time inventory tracking, artificial intelligence-powered video analytics, omnichannel experiences, and more. And they must do so all while maintaining speed, security and uptime. Traditional IT infrastructure, often built on siloed,…

Retailers today face a perfect storm: economic uncertainty, evolving tariffs, and fast-shifting customer expectations. In response, artificial intelligence investment is accelerating. However, despite the momentum, research shows only 28 percent of executives feel they're using AI effectively, while in retail, one-third of companies have yet to start meaningful AI adoption. This isn't just a technology…

Artificial intelligence has transformed retail by allowing retailers to make the most of predictive analytics and automation. Generative AI, in particular, helps retailers develop personalized content and automated customer engagement. And now, agentic AI is poised to upend e-commerce via automated merchandising, competitive analysis, and even shopping assistants. But is all this technology evolution simply…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mitesh Lakhani, senior director of solutions consulting at Adverity, the integrated data platform for the modern marketer. Listen in as Lakhani details his career background and Adverity's offerings (1:00), the evolution of marketing data management in retail (2:50), and the biggest data management…

The most successful retail brands in the world — Amazon.com, Target, Walmart, among others — have fully embraced digital transformation to deliver better shopping experiences and increase customer satisfaction and loyalty. The fast moving, highly competitive and lucrative retail industry only continues to grow. Adobe recently reported that consumers spent $331.6 billion online from Jan. 1 to…

Integrating online and offline channels into a unified commerce strategy is no longer just an option, it’s a necessity. As consumer expectations evolve, it’s increasingly clear that this approach significantly enhances customer experience, increases sales, and streamlines operations for enterprise B2B e-commerce companies. Taking a step back: What exactly is unified commerce? We’ve all heard…

Regardless of where people shop or how they buy, they want a seamless customer experience, start to finish. They want to feel that their customer journey, from advertisements and shopping to purchase and delivery, is being delivered by a single entity, no matter how many systems are involved behind the scenes. What they want is…