DTC Brands and the Future of Customer Experience
Sponsored by: Oracle Netsuite Bill Keefe, President and COO, Julianna Rae and Linda Mihalick, Sr. Director, Global Digital Retailing Research Center, University of North Texas
Bill Keefe, President and COO, Julianna Rae and Linda Mihalick, Sr. Director, Global Digital Retailing Research Center, University of North Texas
Customer experience is one of if not the most critical factors in consumers' purchase decisions. No one knows this better than direct-to-consumer (DTC) brands, which are disrupting the traditional retail industry by relentlessly focusing on ways to reinvent and improve customer experience. The traditional retail model, in which manufacturers sell to wholesalers and retailers, which in turn sell to consumers, is being turned upside down by the emergence of e-commerce. Brands, retailers and even distributors are looking for an opportunity to build relationships with customers and are using direct-to-consumer sales channels as a means to accomplish that goal. Social, mobile, marketplaces (i.e., Amazon.com) and the need for rapid delivery have made DTC a hot topic with retailers, distributors and businesses that need to change their distribution channels to survive in this new age.
The expert speakers on this interactive webinar will address the following topics:
- the value brands can derive from selling DTC;
- the technology systems and solutions necessary for brands to begin selling DTC;
- how to scale a DTC business for future growth;
- examples of leading DTC brands and insights into their success; and
- much more!
Sponsored by Oracle Netsuite