Mobile Commerce

Creating a Successful App Commerce Channel Requires a Solid Customer Acquisition Strategy
August 28, 2019 at 11:01 am

The growth of mobile commerce is due in large part to changing consumer shopping habits. The demand for an easy and seamless 24/7 shopping experience on the devices that never leave our side is growing. This constant access to smartphones translates into an increasing amount of time spent on devices — and mobile apps. In…

Why Retailers Should Do Their First-Party Data Homework for Back-to-School
August 23, 2019 at 12:28 pm

For decades, Americans headed to malls to take care of all of their back-to-school (BTS) shopping needs. And many still do — 56 percent of consumers rely on department stores to buy school clothes and supplies during this nearly $53 billion season. However, in this BTS season and in the years to come, retailers need to focus…

Sizing Up Mobile Shoppers: A Critical Skill for Fashion Commerce
July 23, 2019 at 10:07 am

In the movie "Pretty Woman," the salespeople thought they could evaluate exactly what type of shopper Julia Roberts was based on her looks. They were wrong and she took her business elsewhere, later telling them they had made a “big mistake” as she displayed arms full of shopping bags from other stores. Similar assumptions about…

A Q&A With Tamara Pattison, Chief Marketing and Information Officer, BevMo!
July 10, 2019 at 2:25 pm

Tamara Pattison, chief marketing and information officer at BevMo!, a leading alcoholic specialty beverage retailer, recently spoke with Total Retail regarding the company's mobile app strategy as well as its focus on omnichannel. Here's the exclusive interview: Total Retail: Tell us about BevMo!…

5G Isn’t Here Yet: How to Leverage 4G to Create Optimal CX
July 3, 2019 at 11:12 am

Today’s headlines are bursting with promises of 5G — and now, even 6G is becoming part of the conversation. But the fact is, globally, 4G is still the name of the game and will be for quite some time, with 72 percent of networks expected to run on the fourth-generation cellular network technology through 2022.…

Amazon Launches AI-Powered Shopping Feature in App
June 6, 2019 at 5:05 pm

Amazon.com launched an artificial intelligence-powered shopping feature in its app called StyleSnap at the re: MARS 2019 conference in Las Vegas yesterday. The tool enables users to upload a photo or screenshot of a particular fashion look they admire from pictures on magazines, websites or social media posts, and then get similar product recommendations from Amazon's apparel…

The Myth of Cross-Device Shopping: How Brands Can Create a Realistic User Journey
May 23, 2019 at 10:23 am

As digitally speaking business professionals, we sometimes think consumers making purchases are just like us, living across devices. As marketers, we hope customers experience multiple touchpoints with our brand and come back repeatedly before making a purchase. When we consider a shopper’s journey, we imagine a consumer visiting a website on an iPhone while walking…

Deals and Digital Rule the World, According to Millennial Shopping Report
May 21, 2019 at 10:22 am

The ever-analyzed millennial generation — currently the largest in history — is expected to spend $1.4 trillion annually by 2020. Their ballooning spending power is matched only by their love of all things digital. Shopping is no exception. Seventy-nine percent of millennials browse the internet before making retail purchases, whether in-store or online, and that…