Mobile Commerce

Report: Omnichannel Experiences Must Extend to Gift Card Purchasing
September 8, 2020 at 4:20 pm

To help retailers get accurate insights into the performance of their gift card programs, NAPCO Research undertook a comprehensive review of the state of merchant gift card e-commerce offerings. This is NAPCO Research’s third annual Merchant Gift Card E-Commerce Evaluation. The cross-platform assessment evaluated 150 brands across 108 unique criteria. As part of the evaluation,…

‘Uncertain Times’ Offer a Certain Advantage for Mobile Commerce
September 2, 2020 at 12:29 pm

Consumer behavior tends to change very slowly, but when it does eventually change, the shift can be quite rapid. After several "false dawns" around mobile shopping, the data now shows we're entering a new era. While concerns around the coronavirus have increased the adoption of contactless shopping methods, marketers have also played their part by…

How Retail Technology Can Power Post-Pandemic Innovation
July 23, 2020 at 6:34 pm

The retail spaces that shoppers will return to following the COVID-19 pandemic won't be the same ones they shopped in previously. Associates and consumers will have to develop and adjust to new shopping behaviors that minimize physical touch and closeness. This period will be marked by innovation and experimentation, as retailers attempt to drive increased…

How Mobile Technology Can Revolutionize Your Retail Business
July 22, 2020 at 11:06 am

On April 7, 1818, Brooks Brothers opened its first store in New York City. Fast-forward to more than 200 years later, Brooks Brothers, one of the oldest U.S. retailers, still operates today. As the lines between physical and digital worlds became blurred, new customer demands emerged — with Brooks Brothers alongside those trends. As stated by…

Progressive Web Apps: Are They Market Ready?
June 30, 2020 at 3:46 pm

Today’s consumers are making more and more of their purchases using their smartphones, and the increasing need for developers to offer a convenient omnichannel experience has sparked interest in progressive web apps (PWAs). Originally introduced by Google in 2015, PWAs have already attracted a lot of attention due to the relative ease of development and…

Evolving Smartphones to Be Consumers’ Personal Shopping Assistants
June 26, 2020 at 2:19 pm

Since the rise of smartphones, social media platforms, and technologies like augmented reality, consumers' comfort levels with technology are on the rise. For retail experiences especially, today’s consumers browse their mobile devices or walk into a retail store and expect their experience to be enhanced by technology in some way — whether it be facial…

The Ever-Evolving E-Commerce Journey
June 24, 2020 at 5:04 pm

From the way we consume media, music and more, it's clear the world is a completely different place than it was 25 years ago. E-commerce is no exception. Whether it’s socks, stocks, software, etc., chances are we can get it online. In 2019, global e-commerce sales amounted to $3.53 trillion, and are projected to grow…

Gen Z Drives Brick-and-Mortar Stores to Mobile
June 4, 2020 at 5:45 pm

In the U.S. alone, as of September 2019, Gen Z influences an estimated $600 billion in spending each year. As the first digitally native population, Gen Z utilizes mobile more than any previous generation — after all, 98 percent of them own a smartphone. Even further, App Annie data shows that those in Gen Z (those…

Mobile-First Retailers See Many Advantages Beyond Higher Sales Revenue
June 1, 2020 at 4:08 pm

Shoppers today are empowered more than ever before and armed with a trove of information, such as product reviews, product availability and price comparisons, to inform them before they even make a purchase. For retailers, this means that the balance of information asymmetry, that used to be in their favor, has now shifted toward the…

How Retailers Can Re-Engage Their Customers Via SMS Marketing
May 26, 2020 at 4:40 pm

Regardless of the circumstance, retailers must meet their customers where they are. With cell phone usage increasing by 56 percent among all consumers since COVID-19 stay-at-home orders have been enforced, retailers must pivot their marketing strategies to meet customers in their new medium of choice: SMS. According to research from BounceX’s COVID-19 retail report, owned…