Mobile Commerce

Mobile Shoppers’ Top 5 Demands of E-Commerce Brands
August 8, 2018 at 12:19 pm

Retail is an increasingly digital world and, more recently, it’s mobile. In fact, Forrester’s 2018 Retail Best Practices: Mobile Web study found smartphones will play a role in over one-third of total U.S. retail sales in 2018. Consumers of all ages, from baby boomers to millennials, are using their mobile devices to make purchases, with…

What a YTD Analysis of Consumer Transactions Tell Us
July 30, 2018 at 10:56 am

As the heat index increases across the nation, so do the questions surrounding what customers will expect and how retailers and brands will perform in the months ahead. From constant promotions to ease of returns, increased free shipping to buying on mobile, consumer behavior is shifting faster than ever, leading to intense challenges and distinct…

The Truth Behind Smartphone Behavior
July 30, 2018 at 9:18 am

The results of the Wharton School’s combined research with Clicktale presents for the first time emerging empirical evidence that smartphone use involves a distinct psychology — a “mobile mind-set.” This unique emotional and cognitive mind-set influences the way consumers interact with websites and brands and bears important practical implications for firms and marketers, which need to understand how their customers are using smartphones in order to deliver great mobile experiences, informed by psychology and behavior.

Report: How Amazon Fixed its Prime Day Glitches
July 23, 2018 at 1:54 pm

Amazon.com failed to secure enough servers to handle the surge in traffic on Prime Day, causing it to launch a scaled-down backup front page and temporarily kill off all international traffic, according to internal Amazon documents obtained by CNBC. As we reported, Amazon suffered glitches at the start of Prime Day on July 16, slowing sales on…

Scales of Retail Balance Between Constant Promotions and Improvements in Returns, Mobile
July 9, 2018 at 6:05 pm

According to metrics from the DynamicAction Retail Index: Spring 2018, an in-depth analysis of over $8 billion in consumer transactions in the U.S. and Europe (from January through Memorial Day 2018), North American consumers this year were not only increasingly shopping — and buying at full price — on their mobile devices, but also equating nearly every major or minor holiday with sales, expecting promotions, markdowns and free shipping at every turn.

4 Tips to Accelerate Mobile Efforts for Retailers
June 29, 2018 at 10:00 am

Once referred to as the “retail apocalypse,” it has become clear in the last few months that “retail transformation” is a more accurate depiction of the status of the current retail industry. An industry that was once rooted in brick-and-mortar is now rooted in technology. It’s simple: if retailers want to not only survive, but…

Retail Strategies: Integrated Omnichannel is the Next Step
June 21, 2018 at 9:21 am

Retail isn’t dead, it has just moved — online. It’s no secret that the proliferation of mobile has altered countless elements of consumers’ lives, including the way they shop. While the in-store experience isn't without its advantages — tactile and instant gratification, to name a few — the convenience of on-the-go browsing and in-the-moment purchasing…

Modifying for Mobile: What Your Mobile Shoppers Want
June 4, 2018 at 4:42 pm

Shoppers today are more obsessed with their phones than ever before. According to a study from Statista, the average U.S. consumer spends over 2.5 hours on their mobile device daily. Whether that time is spent on social media, texting or browsing the web, mobile has completely transformed consumers’ expectations. Even as the popularity of mobile shopping…