Mobile Commerce

A Q&A With Tamara Pattison, Chief Marketing and Information Officer, BevMo!
July 10, 2019 at 2:25 pm

Tamara Pattison, chief marketing and information officer at BevMo!, a leading alcoholic specialty beverage retailer, recently spoke with Total Retail regarding the company's mobile app strategy as well as its focus on omnichannel. Here's the exclusive interview: Total Retail: Tell us about BevMo!…

5G Isn’t Here Yet: How to Leverage 4G to Create Optimal CX
July 3, 2019 at 11:12 am

Today’s headlines are bursting with promises of 5G — and now, even 6G is becoming part of the conversation. But the fact is, globally, 4G is still the name of the game and will be for quite some time, with 72 percent of networks expected to run on the fourth-generation cellular network technology through 2022.…

Amazon Launches AI-Powered Shopping Feature in App
June 6, 2019 at 5:05 pm

Amazon.com launched an artificial intelligence-powered shopping feature in its app called StyleSnap at the re: MARS 2019 conference in Las Vegas yesterday. The tool enables users to upload a photo or screenshot of a particular fashion look they admire from pictures on magazines, websites or social media posts, and then get similar product recommendations from Amazon's apparel…

The Myth of Cross-Device Shopping: How Brands Can Create a Realistic User Journey
May 23, 2019 at 10:23 am

As digitally speaking business professionals, we sometimes think consumers making purchases are just like us, living across devices. As marketers, we hope customers experience multiple touchpoints with our brand and come back repeatedly before making a purchase. When we consider a shopper’s journey, we imagine a consumer visiting a website on an iPhone while walking…

Deals and Digital Rule the World, According to Millennial Shopping Report
May 21, 2019 at 10:22 am

The ever-analyzed millennial generation — currently the largest in history — is expected to spend $1.4 trillion annually by 2020. Their ballooning spending power is matched only by their love of all things digital. Shopping is no exception. Seventy-nine percent of millennials browse the internet before making retail purchases, whether in-store or online, and that…

5 Power Plays to Meet the Demands of Today’s Omnichannel Consumers
May 3, 2019 at 10:42 am

In this new retail reality, most consumers are on an indefinite power play. If we think about it in hockey terms, modern shoppers now have the advantage over many retailers simply because of their need for immediate gratification. Consumers want the products they want, and they want to dictate exactly how, when and where they…

Relaunched Mobile App Helps Tobi Drive Customer Acquisition
April 29, 2019 at 2:21 pm

In episode 193 of Total Retail Talks, Executive Editor Joe Keenan talks with Jennifer Song, president of Tobi, a women’s online fast-fashion retailer. Listen in as they discuss Tobi's recent relaunch of its mobile app with SaaS platform Poq, including how the refreshed app has helped the brand acquire loyal customers.

Amazon and Brand Websites Draw Gen Z and Millennial Apparel Shoppers
April 26, 2019 at 12:44 pm

In our 2019 Forecast On U.S. Apparel Shoppers, we discovered that 63 percent of Gen Z and 57 percent of millennial shoppers are buying their apparel from Amazon.com. These consumers are being driven by free shipping, easy returns and mobile-friendly experiences. “Young shoppers are also buying apparel directly from brand websites, which speaks to how brand…