Mobile Commerce

The Increasing Influence of Quick Mobile Scans
November 4, 2019 at 11:39 am

When it comes to shopping, convenience is key. The power of mobile technologies has only increased consumers’ expectations of an enhanced, yet immediate and user-friendly shopping experience. With common pain points like card entry information solved with digital wallets, retailers must move to minimize the drag of repeat purchasing, especially with frequently purchased products, or…

Closing the Mobile Conversion Gap: 3 Key Must-Knows
October 22, 2019 at 12:08 pm

Data on consumer behavior indicates that digital buyers are eager to engage with brands through mobile devices. While this mobile trend presents a growing opportunity for e-commerce merchants, the reality is that mobile conversions continue to lag significantly behind desktop sales. Furthermore, while the percentage of mobile visitors grows year-over-year, conversion is lagging further and…

Why E-Commerce is Going ‘Headless’
October 15, 2019 at 10:22 am

The top U.S. e-commerce brands have gone headless, including Amazon.com, Walmart, Target, and Nike, and the rest are in process or are considering it. Headless commerce refers to the practice of separating the website from the back-end e-commerce platform via APIs or microservices. In simpler terms, retailers are separating what users see from their databases. By going “headless,”…

Swipe Right on Push Notifications
October 7, 2019 at 10:43 am

Let’s take a moment to think about all the push notifications you received on your phone today. When you woke up this morning, your social media apps most likely alerted you of someone’s birthday, an exclusive one-day sale at your favorite retailer, or breaking news trending on your news feed. As you’re scrolling, you receive…

Got Apps? A Mobile Device Testing Lab Helps Ensure Optimal Functionality
September 23, 2019 at 9:45 am

To compete in a complex, ever-broadening retail landscape, retailers must get the omnichannel experience right. Since more consumers than ever connect with a brand without ever setting foot inside a store, the website and mobile app must deliver a flawless customer experience.  Retailers should think of their app as a core product; it essentially serves…

3 Tips for Retailers to Navigate Mobile’s Growth and Complexities
September 16, 2019 at 12:25 pm

The ease of e-commerce continues to radically shift how consumers shop. With mobile expected to account for 74 percent of all e-commerce transactions in 2021, retailers are now placing a greater focus on users’ experiences in-app. But how do shoppers really interact with e-commerce apps, and how can marketers use these insights to inform their growth…

Creating a Successful App Commerce Channel Requires a Solid Customer Acquisition Strategy
August 28, 2019 at 11:01 am

The growth of mobile commerce is due in large part to changing consumer shopping habits. The demand for an easy and seamless 24/7 shopping experience on the devices that never leave our side is growing. This constant access to smartphones translates into an increasing amount of time spent on devices — and mobile apps. In…

Why Retailers Should Do Their First-Party Data Homework for Back-to-School
August 23, 2019 at 12:28 pm

For decades, Americans headed to malls to take care of all of their back-to-school (BTS) shopping needs. And many still do — 56 percent of consumers rely on department stores to buy school clothes and supplies during this nearly $53 billion season. However, in this BTS season and in the years to come, retailers need to focus…

Sizing Up Mobile Shoppers: A Critical Skill for Fashion Commerce
July 23, 2019 at 10:07 am

In the movie "Pretty Woman," the salespeople thought they could evaluate exactly what type of shopper Julia Roberts was based on her looks. They were wrong and she took her business elsewhere, later telling them they had made a “big mistake” as she displayed arms full of shopping bags from other stores. Similar assumptions about…