How Direct Mail Bridges Online and Offline Marketing Strategy
Sponsored by: LS Direct Erin Bonsang, VP, Customer Relationship Management, Lovesac; Melissa Angus, Director, Marketing Solutions, LS Direct; and Lynn Anne Badurina, Director of Client Success, LS Direct
Speakers:
In today’s digital marketing landscape where inboxes are constantly cluttered and online ads easily ignored, direct mail stands out as a powerful, personalized means of connecting with customers. Integrating direct mail with other channels is a must for powering your omnichannel marketing efforts. But how can you do this successfully?
In this webinar, our experts will discuss best practices for incorporating and measuring direct mail in your buyer’s journey, identify emerging trends to expect this year, and provide examples of real-life customers who saw positive results adding direct mail to their marketing toolkit.
You'll learn:
- why direct mail has an open rate of 90 percent compared to 23 percent, on average, for email marketing;
- direct mail predictions for 2024, including growing sustainability, automation triggers and new advances in targeting; and
- how to leverage personalized, intent-based data to convert web visitors, retain customers, and re-engage lapsed buyers to boost ROI.
Sponsored by LS Direct
Click here to register for this free webinar today!
Couldn’t make it on April 11th? No problem! Total Retail webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.
