Database Marketing

3 Things Toys"R"Us Can Learn From Today’s Retail Survivors
May 8, 2018 at 12:49 pm

They say one man’s fortune is another’s opportunity. As Toys"R"Us auctions off 30-plus properties and shutter hundreds more following its recent bankruptcy, other retailers such as Target, Aldi and Big Lots are lining up to bid massive amounts of money with the hopes of expanding their physical presences and upping foot traffic. Across the retail…

Retailers Lack Needed Insight to Thrive in the Digital Economy
April 19, 2018 at 3:01 pm

Digital transformation is happening across retail organizations. A large percentage of consumer interactions occur through digital channels, which means retailers have to be more vigilant about the customer experience. But how do you drive a personal touch through digital channels? The answer is with data. Through data and insights, retailers can not only optimize efficiency,…

What Rainbow Shops is Doing to Manage Customer Data
April 6, 2018 at 12:50 pm

In episode 138 of Total Retail Talks, Michael Hoffman, director of e-commerce and customer service for Rainbow Shops, a women's apparel, accessories and footwear retailer, shares his thoughts on how retailers can do a better job of managing customer data. Hoffman was a speaker on Total Retail's most recent webinar, "Customer Intelligence 360: Laying the…

A Lesson in Personalization From Beauty By Design
March 15, 2018 at 1:09 pm

As has been written about ad nauseam in this e-newsletter and countless others retail trade publications, personalization is the Holy Grail for retailers. After all, done right, personalization elevates consumers’ lives and promotes engagement by providing products and/or content that tune into and even anticipate the needs of customers. The benefits of personalization to the customer…

6 Reasons Why Excel Still Matters in the Workplace
February 20, 2018 at 11:08 am

Hearing the words “Microsoft Excel” might conjure up images of a bustling office in the early 1990s. Cubicles sprinkled with crisp suits and high heels, walking with purpose through sheets of paper piled high and endless lists of numbers scrolling across the screen of an IBM PS/1. That said, you shouldn’t let everybody’s favorite spreadsheet…

How to Harness the Power of Infinite Data in 2018
February 1, 2018 at 10:05 am

Data has become one of retailers’ most valuable assets, yet many still struggle to use it in a way that drives true value for their businesses. According to a recent survey of senior-level marketers, 47 percent of respondents think artificial intelligence is overhyped, and another 31 percent say the same about big data. Consumers, however,…