Database Marketing

GDPR 1 Year Later: The Surprising Recovery of Marketing
July 11, 2019 at 5:06 pm

A year ago, marketers were experiencing a whole new kind of anxiety: the EU General Data Protection Regulation (GDPR) had just set in after months (if not years) of intensive scaremongering, and the wait was on to see what would happen. Would databases disappear? Would marketing results fall off a cliff? On the anniversary of…

Reaching the Omnichannel Consumer: Start by Listening
July 9, 2019 at 10:13 am

Gone are the days of the traditional path to purchase, where customers followed a linear track, considered a handful of brands, and narrowed choices during an evaluation phase. A plethora of interaction points across smart devices and channels coupled with unprecedented consumer choice has made today’s shopper more empowered than ever — and turned the…

Go Beyond Data Silos to Create a Truly Connected Retail Enterprise
June 21, 2019 at 9:19 am

How can you boost sales if your customers don’t get a consistent view of all your inventory and offers? How can you stay at the top of your game if cart abandonment issues constantly go unaddressed? How can you increase overall profits if price wars drive margins too low? From understanding why your customers don’t…

3 Ways for Marketers to Overcome the Trust Gap and Build Brand Loyalty
May 23, 2019 at 11:50 am

With 2019 in full swing, retail marketers are recovering from the biggest drop in holiday-season sales since 2009. Not only was it a tough holiday season, but U.S. consumer confidence may be declining as well. Marketers are under the gun to perform against these odds, and building and maintaining customer trust is the key to…

The Retail Industry Needs to Become Data Capable
March 27, 2019 at 10:26 am

According to Deloitte’s 2019 Retail Industry Outlook, 2018 saw a strong U.S. economy and a record-breaking holiday season. And while the retail industry witnessed mixed earnings, one constant remained — customers’ expectations are on a steep incline. Becoming a data-capable organization requires significant changes to be made at the leadership and technological level in order…

Data and Analytics Are the Path to Success for Retailers
March 25, 2019 at 11:01 am

While outsiders have long tried to put a death sentence on retailers in the brick-and-mortar space, the industry keeps chugging along. Insiders understand there’s still plenty of potential for growth — even as e-commerce continues to scale. But for there to be sustained success, big data must be properly leveraged. Unlocking the Power of Data…

Quality CRM Data the Key to Improved Sales, Customer Retention
March 18, 2019 at 12:03 pm

Measuring business success has always come down to revenue. Although customer relationship management (CRM) data hasn’t always been a large part of the conversation around what drives those numbers, the fact is it can have one of the most profound and positive impacts on business success. I’m able to confidently say this because CRMs hold…

Using Data to Engage Consumers, Drive Revenue and Reduce Waste
March 6, 2019 at 1:04 pm

Intelligently using data is key for midsized online retailers to succeed in today’s hypercompetitive market, while at the same time offering the curated experiences that modern shoppers demand. What follows are three simple ways to leverage data to effectively engage consumers at every stage of the purchasing journey. Target Your Advertising Spend Traditionally, retailers have…