Creating Product Content That Drives Conversions: The Secret Sauce Known as Product Information Management (PIM)
Sponsored by: Unbxd
Speakers: Jana Krinsky, Director of Studio, Zulily and Amy Hanson, VP of Product Marketing, Unbxd
Unlike traditional in-store retail experiences that are physical and tangible, e-commerce relies on customer-facing content to convince and convert shoppers. Rich product content can turn online shoppers into customers — and incomplete or inaccurate product content can drive them away, often into the waiting arms of your competitors.
While product content is predominantly customer facing, getting it right involves optimization behind the scenes. A well-planned and executed product content workflow is a well-oiled machine that saves product teams time and effort.
In this interactive webinar, our expert speakers will address the following:
- the parts of the product content process your business should consider optimizing;
- real-life examples of retailers transforming content challenges into business success;
- how streamlining content management benefits your customer experience; and
- much more!
Sponsored by Unbxd
Couldn’t make it on April 17th? No problem! Total Retail webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.