Content Marketing

Why Product Information Management is Fundamental to Omnichannel Success
January 16, 2020 at 9:14 am

B-to-B organizations aren't immune to the omnichannel trends impacting the B-to-C space. A recent inRiver survey found that 80 percent of B-to-B organizations are facing more competition than five years ago, requiring companies to transform and deliver experiences that stand out from the crowd. However, something is hindering businesses from achieving this. The amount of…

How Retailers Can Leverage Content to Compete Against Online Behemoths
December 3, 2019 at 9:45 am

Today’s “pampered consumers” have come to expect relevant and memorable experiences throughout the customer journey. However, now that the path to purchase winds through so many different channels, platforms and formats, marketers often feel overwhelmed at the prospect of meeting those expectations with the speed and quality required. At the same time, e-commerce giants are…

Content Stars in Jewelry Television's Personalization Efforts
October 3, 2019 at 3:41 pm

During last week's Total Retail Tech event, executives from three leading retail brands detailed how their organizations are using technology to personalize consumers’ shopping journeys. "The Use of Technology to Personalize CX" panel featured Erica Geil, vice president of global engineering operations, Groupon; Kimberly Kanary, vice president of community development and engagement, JTV (Jewelry Television); and Lockie Andrews, chief…

Walmart, BuzzFeed Bringing Shoppable Recipes to Tasty App
August 20, 2019 at 2:33 pm

Walmart and BuzzFeed’s Tasty, which bills itself as “the world’s largest social food network,” are expanding their existing partnership with mobile app-based shoppable recipes. Users will be able to add an entire list of ingredients from Tasty’s cache of 4,000 videos directly to their Walmart online grocery carts, which can be ordered for pickup from more than…

Essential Elements for an Impactful Content Marketing Program
August 6, 2019 at 12:58 pm

With 88 percent of missed deals due to sales reps not finding or leveraging internal resources, can companies afford to waste their time and money on ineffective content marketing? Definitely not, since sales teams see 67 percent improvement in close rates when sales and marketing are aligned. Here are some essential elements your content marketing program…

UGC Helping to Drive Engagement, Sales for Wisteria
July 25, 2019 at 10:18 am

Furniture and home décor brand Wisteria is leveraging user-generated content (UGC) to drive customer interactions and sales. Wisteria has partnered with Curalate, a social commerce platform, to request rights to UGC images and then uses Curalate's platform to deploy those images in galleries on the retailer's website (e.g., homepage, product detail pages) as well as its social…

DTC Brands Use of the Email Address is the Canary in the Coal Mine
July 16, 2019 at 11:26 am

How are direct-to-consumer (DTC) brands dexterous and competent in marketing trends where incumbents bumble? A few years ago, the marketing trend du jour was content marketing. Dollar Shave Club developed its “Bro talkin’ razors” campaign (not the official title!), creating the rare content marketing that didn’t make you cringe. But Dollar Shave Club was just…

ALDO Leverages UGC, Social Influencers for Customer Acquisition
June 17, 2019 at 9:21 am

In episode 200 of Total Retail Talks, Executive Editor Joe Keenan interviews Amanda Amar, senior manager of global social media and influencer relations at ALDO Group, a fashion footwear and accessories retailer. Listen in as they discuss how ALDO is leveraging user-generated content (UGC) and social influencers to help market its brand and products, driving customer acquisition…