Content Marketing

How to Get Your Product Reviewed on Popular Blogs
May 14, 2018 at 12:14 pm

Getting your product reviewed by popular bloggers is a sure way to get free advertising. Who wouldn’t want that? There's an art to capturing the attention of popular bloggers, though. You need to do more than just toss a freebie their way. These bloggers have put time and energy into building their credibility and they…

Modern Shopping Experiences Revolve Around CGC
May 8, 2018 at 10:42 am

The modern shopping experience is continuously evolving. Today’s consumers can get groceries delivered to their doorsteps, discover new products through their social media feeds, and use voice assistants to make purchases. In this dynamic environment, retailers are constantly seeking scalable ways to make shopping experiences more convenient and delightful for customers. To better understand what…

Shoppers Prioritize Visual Content, Community When Discovering New Brands and Products
April 17, 2018 at 9:34 am

The battle between Google and Amazon.com to own shoppers’ minds (and wallets) just intensified with the launch of Google Shopping Actions. Initially working with retailers like Target, Walmart, Costco and Home Depot, Google’s newly launched initiative aims to help retailers compete with Amazon by promising shoppers a smooth experience and universal cart across desktop, mobile…

Use a Blog to Better Promote Your Products
March 29, 2018 at 12:58 pm

For promoting products, content marketing, and a blog in particular, promises more traffic than many online retailers realize. Why do retailers hesitate to use blogs for content marketing? They fear that by marketing through blogs that their websites will appear spammy and become less appealing to consumers. However, blog content can be an important way…

The Future of Retail: Why Content Matters in Marketing
March 19, 2018 at 1:35 pm

Today’s retail environment is a convergence of technology and experience, driven by consumer demand to know more, see more and actively participate with brands before buying. Consider these examples: Want to know how to put up a tent in the snow or build the perfect campfire? With online video, you can take DIY to a…

Retailers’ Content Marketing Efforts Need to Return to the Middle of the Funnel
March 5, 2018 at 8:50 am

Remember applying for your first job after college graduation? You probably sent applications far and wide to companies with the goal of securing a role that matched your skills and interests. Many retailers are taking a similar approach in their daily quest to drive sales — trying to get as many leads as possible in…

Finding Your UGC Focus: 3 Trends and Tactics for 2018
January 18, 2018 at 12:46 pm

Things are feeling a little less festive these days. The cheer (and challenges) of the holiday season have passed. You may be riding high after beating your holiday goals, or struggling to find your motivation after a less-than-stellar season. Either way, it’s time to refresh and refocus. Your shoppers aren’t going to make 2018 easy…

Attract, Engage, and Convert with Rich Content
December 13, 2017 at 10:30 am

Getting your product reviewed by popular bloggers is a sure way to get free advertising. Who wouldn’t want that? There’s an art to capturing the attention of popular bloggers, though. You need to do more than just toss a freebie their way. These bloggers have put time and energy into building their credibility and they […]

Best Content + Commerce Campaigns of 2017
December 13, 2017 at 9:44 am

Getting your product reviewed by popular bloggers is a sure way to get free advertising. Who wouldn’t want that? There’s an art to capturing the attention of popular bloggers, though. You need to do more than just toss a freebie their way. These bloggers have put time and energy into building their credibility and they […]

Taylor Guitars Launches Community Video Destination
November 30, 2017 at 11:53 am

Taylor Guitars, a manufacturer and retailer of premium acoustic and electric guitars, has launched a community video destination that enables its customers and prospects to access educational, shopping-related content to help them in their guitar searches, learn how to play and care for their guitars, and listen to artists from all over the world. Taylor…