Creative

How Retailers Can Tap Into Automation to Drive Design Excellence Across the Funnel
November 29, 2021 at 10:24 am

People are overwhelmed. The pandemic has changed the world. Supply chain disruptions are turning short trips to the store into mini-adventures and starting to cause worry about gifts for the holiday season. So the last thing shoppers need is to be bombarded with endless and oftentimes generic brand messages and ads in their social feeds…

6 Essential Strategies to Make Your Holiday Creative Stand Out
November 23, 2021 at 3:08 pm

In case you missed it, the holidays are in full swing. Media outlets have started reporting on the top toys for the season, Amazon.com is moving up Black Friday to start now (!), and the threat of supply chain snarls and shipping delays are prompting consumers to get out their credit cards early this year.…

How Conversion Creative Can Help You Succeed Across Marketing Channels
November 9, 2021 at 11:42 am

People scroll through a Statue of Liberty’s worth of content each day — in case you were wondering, that’s about 305 feet. So how do you stop the scroll? How do you get people to stop scrolling to pay attention to your ads? Good creative is crucial to delivering high traffic on e-commerce sites, but creative…

How Save A Lot's Newest Campaign Showcases its Brand Refresh
September 27, 2021 at 9:35 pm

In episode 317 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tim Schroder, senior vice president of marketing at Save A Lot, a limited assortment discount grocer. Schroder discusses the company's offerings and his role, as well as Save a Lot's newly rolled out marketing and branding campaign "Like, A Lot A Lot." He shares why…

Robot and the Human
September 16, 2021 at 9:44 pm

Big data is dumb. (oooh ... this guy is being provocative) OK, I’ll back off that statement a bit by saying: Big data is ambivalent. I’m picturing a giant robot with a stream of data flowing from its mouth. And below, marketers hoot and cheer and slosh around in a lake of information. But soon,…

A Chat With James Gregson, Digital Creative Director, LEGO Group
December 14, 2020 at 3:43 pm

James Gregson, digital creative director at LEGO Group, reminds marketers of the importance of social media fundamentals in a rapidly changing economic and social climate.  Avenue Code: Tell us about your personal career path. How did you get to where you are today? James Gregson: As someone who wasn't academically oriented, my career path was…

This Holiday Season, Doing More is More
December 2, 2020 at 3:50 pm

As the pandemic wages on, people are shopping online more than ever. And with the holidays upon us, brands are preparing for the wave of e-commerce-driven shoppers. In fact, 56 percent of people haven't visited a brick-and-mortar store since the start of the pandemic. However, that doesn't mean that shoppers have stopped spending. A recent…

Top Performing Ad Elements: How Brands Can Boost Creative in 2020
June 1, 2020 at 2:49 pm

What if you didn’t have to guess the winning lottery numbers? What if you didn’t have to guess which horse wins the race? What if you didn’t have to guess if your advertisement would be successful? It’s 2020, and there’s no need to guess anymore. Well, at least in advertising. We measured more than 150…