Creative

OPEN SESAME! Email Subject Lines That Work Like Magic
April 2, 2019 at 1:49 pm

Many retail brands assume that social media is the future of online marketing, and that marketing via email is a dead end. However, this assumption couldn't be further from the truth! Even in the age of social media, email marketing campaigns are still generating results. In fact, here are some stats to prove it: 73…

Amazon to Mail Holiday Toy Catalog for First Time
November 8, 2018 at 4:02 pm

Amazon.com is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book…

Social Media’s Influence on Packaging Design
October 19, 2018 at 9:30 am

Like everything in our world of rapidly changing technology, packaging design has had to continually evolve to fit a new landscape. Retail, e-commerce and "click and collect" have forced packaging designers to consider new elements in the design phase that allow packaging to serve a growing list of functions. One element that continues to become…

How Color Impacts Your Retail Brand
September 16, 2018 at 9:40 pm

Few industries are as impacted by the choice of colors in their branding as retail. The right colors have the power to attract customers to your store and drive sales once they're in the door. The same can be said of your e-commerce site. Sadly, most small businesses don’t spend nearly enough time considering the…

Inside Orchard Supply Hardware's Brand Redesign
October 19, 2017 at 11:29 am

Lifestyle hardware and garden supply retailer Orchard Supply Hardware has launched a new creative platform led by brand consultancy Persuasion Arts & Sciences (Persuasion). The Lowe's-owned brand has built a reputation for convenience and great customer service, helping customers with small-scale home projects. Looking for a brand refresh, Orchard Supply turned to Persuasion to further connect with home owners…

3 Things Every Retailer Can Learn From Email Test Sends
August 1, 2017 at 9:33 am

In the age of the customer, personalization has become critical to retail marketing success. Email personalization, specifically, has proved particularly effective, improving clickthrough rates by 14 percent and conversion rates by 10 percent, according to Aberdeen Group. Despite the proven value of email personalization, however, many retail marketers continue to rely on inefficient legacy tactics.…

How Brands Can Engage Customers Through the Corrugated Package
May 23, 2017 at 10:59 am

A major challenge for brands in the modern retail marketplace is to positively influence shopper behavior through fresh, relevant and dynamic messaging. Marketers constantly adjust promotional copy and offers through event, mobile and social marketing to break through to the buyer amid the noise of competitors. What’s new? Well, now the solution to this challenge…

Jenna Lyons Leaving J.Crew
April 4, 2017 at 11:20 am

After 26 years with J.Crew, Jenna Lyons is exiting the company. Lyons was most recently the brand’s creative director — and a cultural icon in her own right. Her statement eyewear, oversized suiting and sequin pieces have been copied by fashion-savvy consumers all over the world. Current J.Crew Women’s Head of Design Somsack Sikhounmuong will…