Creative

The great French writer Alexandre Dumas famously said, “There are two distinct sorts of ideas: those that proceed from the head and those that emanate from the heart.” Although he wasn't speaking about the yin-and-yang between creativity and return on investment measurement in advertising, he could have been. The creativity behind a brand’s marketing is…

There are a lot of reasons for retailers to be super focused on deals, deals, deals. The economy is tight, inflation is up, and the first half of Q1 is typically a time for clearance pricing to make way for spring merchandise. While low prices and sales are a driver of impulse purchases, sales messages…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mariam Asmar, vice president of strategic consulting at Braze, a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. Asmar discusses her professional background and the Braze business (1:00), her take on the state of the e-commerce industry…

Over the past few years, there’s been an increasing shift towards online retail, particularly with many of the attitudes adopted over the course of the pandemic now a part of everyday life. And many of these transactions are being carried out on mobile devices through different channels, such as “traditional” e-commerce platforms and social platforms.…

Over the past few years, we've seen massive growth in the number of online influencers and sellers, thanks in large part to the rise of the creator economy. Some estimates say approximately 50 million people worldwide are currently creating some form of content. However, many creators don't know how to grow their brand and successfully…

More often than not, a consumer’s opinion of a retailer results from a quick snapshot. Sometimes it's an ad seen on TV. Other times it's walking by a storefront and seeing what's on display. Or even just seeing a brand’s design on a co-worker’s shirt. One thing is certain when it comes to a retailer’s…

As e-commerce has rapidly accelerated, so have consumer expectations surrounding online brand experiences. Shopping has become an extension of everyday life; every moment is now an opportunity for discovery and connection. As a result, consumers are being more spontaneous in their purchases, making brand loyalty suffer and competition rise. The average person is estimated to…

People are overwhelmed. The pandemic has changed the world. Supply chain disruptions are turning short trips to the store into mini-adventures and starting to cause worry about gifts for the holiday season. So the last thing shoppers need is to be bombarded with endless and oftentimes generic brand messages and ads in their social feeds…

In case you missed it, the holidays are in full swing. Media outlets have started reporting on the top toys for the season, Amazon.com is moving up Black Friday to start now (!), and the threat of supply chain snarls and shipping delays are prompting consumers to get out their credit cards early this year.…

People scroll through a Statue of Liberty’s worth of content each day — in case you were wondering, that’s about 305 feet. So how do you stop the scroll? How do you get people to stop scrolling to pay attention to your ads? Good creative is crucial to delivering high traffic on e-commerce sites, but creative…