Why Product Information Management is Fundamental to Omnichannel Success
January 16, 2020 at 9:14 am

B-to-B organizations aren't immune to the omnichannel trends impacting the B-to-C space. A recent inRiver survey found that 80 percent of B-to-B organizations are facing more competition than five years ago, requiring companies to transform and deliver experiences that stand out from the crowd. However, something is hindering businesses from achieving this. The amount of…

Why Marketing Product Benefits is the Key to Better Sales Copy
March 28, 2018 at 11:35 am

When you’re selling a great product with unbeatable features, it makes sense that you’d want your market to know about those features. For instance, if you’re selling the best automatic pool vacuum on the market, you’re going to be proud and excited to tell the world about your ergonomic design, high capacity, ease of use,…

8 Steps to Writing Excellent Product Descriptions
July 26, 2017 at 10:59 am

You would think that writing a good product description would be just that. A description of the product should sell it, right? In fact, the process of writing a really effective product description is more nuanced. Here are eight steps you should follow to increase sales of your products: 1. Discover your "buyer persona." You've…