Copywriting

Why Marketing Product Benefits is the Key to Better Sales Copy
March 28, 2018 at 11:35 am

When you’re selling a great product with unbeatable features, it makes sense that you’d want your market to know about those features. For instance, if you’re selling the best automatic pool vacuum on the market, you’re going to be proud and excited to tell the world about your ergonomic design, high capacity, ease of use,…

8 Steps to Writing Excellent Product Descriptions
July 26, 2017 at 10:59 am

You would think that writing a good product description would be just that. A description of the product should sell it, right? In fact, the process of writing a really effective product description is more nuanced. Here are eight steps you should follow to increase sales of your products: 1. Discover your "buyer persona." You've…

TM Top 3: March 3
March 2, 2017 at 5:05 am

It's Friday and that means it's time for another episode of "TM Top 3" (TM Top 3 on 3/3 — so many 3s!) where Associate Content Editor Taylor Knight reviews the top marketing tips, tools and news items from the past week. This episode features copywriting tips to reduce email unsubscribes; a new service from Stirista that links marketers' business contacts with their personal information; and PebblePost's funding for its programmatic direct mail project. Let us know what you think about "TM Top 3" in the comments below!