B-to-B organizations aren't immune to the omnichannel trends impacting the B-to-C space. A recent inRiver survey found that 80 percent of B-to-B organizations are facing more competition than five years ago, requiring companies to transform and deliver experiences that stand out from the crowd. However, something is hindering businesses from achieving this. The amount of…
Join our expert speakers as they discuss why automation is increasingly being viewed as critical in product content management.
Join us for this session to learn about ways to use data to provide a more customized onboarding experience.
Learn how brands and online retailers can leverage an optimized site search solution to produce their best holiday season yet.
In this webinar, we’ll address the parts of the product content process your business should consider optimizing and much more.
When you’re selling a great product with unbeatable features, it makes sense that you’d want your market to know about those features. For instance, if you’re selling the best automatic pool vacuum on the market, you’re going to be proud and excited to tell the world about your ergonomic design, high capacity, ease of use,…
You would think that writing a good product description would be just that. A description of the product should sell it, right? In fact, the process of writing a really effective product description is more nuanced. Here are eight steps you should follow to increase sales of your products: 1. Discover your "buyer persona." You've…
It's Friday and that means it's time for another episode of "TM Top 3" (TM Top 3 on 3/3 — so many 3s!) where Associate Content Editor Taylor Knight reviews the top marketing tips, tools and news items from the past week. This episode features copywriting tips to reduce email unsubscribes; a new service from Stirista that links marketers' business contacts with their personal information; and PebblePost's funding for its programmatic direct mail project. Let us know what you think about "TM Top 3" in the comments below!
Learn the benefits of selling on multiple marketplaces, the value each marketplace brings to the table and much more.
Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.