Merchandising

Leading the COVID-19 Solution Through Private Brands
March 26, 2020 at 12:38 pm

As the consumer mood in the U.S. around the COVID-19 outbreak has quickly shifted from curious to cautionary, retailers have a significant role to play in providing shoppers with a solution. U.S. exposure and response by federal and local governments continue to mount day-by-day, and therefore buying patterns are evolving rapidly as shoppers come to…

3 Tips for Using Returns and Exchange Data to Build a Better Post-Purchase Experience
March 24, 2020 at 4:48 pm

Everyone loves to say that “data is king,” pointing to Amazon.com and its “data-driven decision making.” In most cases, these well-intended but divisive statements create insecurities in most organizations. And if they’re actioned too hastily, they will slow down decision making while company leaders wait for data to give them a perfect answer. To its credit, Amazon…

Officeworks Enhances In-Store Merchandising and Staffing With Technology
March 2, 2020 at 4:14 pm

In episode 236 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews David Pisker, general manager, customer experience and e-commerce at Officeworks, a big-box Australian retailer providing office supplies and business services. Listen in as Pisker discusses Officeworks use of an in-store traffic tool from Kepler Analytics, which has helped with in-store operations such as merchandising…

J.C. Penney Revamps Women’s Clothing Brand to Help Boost Sales
February 6, 2020 at 12:17 pm

J.C. Penney is relaunching one of its biggest in-house women’s apparel brands as part of its strategy to help boost sales and remain relevant, CNBC reported. The department stores's Ana brand has new products in stores and online, and the full assortment will be available by March. The brand will offer extended sizes and will have items…

Merchandising Tips to Drive Online Sales in 2020
February 5, 2020 at 12:48 pm

As part of our 50 Best Retail Tips of 2019 report, Total Retail's editorial team spent time in last year's fourth quarter poring over each piece of content we published during the year to identify the 50 best tips. We reviewed the content published in our e-newsletter (Total Retail Report) and on our website, identifying the 50…

Why Retail Giants Still Get Product Recommendations Wrong
January 31, 2020 at 10:13 am

Bad recommendations hurt e-commerce. Online retailers must be armed with product and customer data to correctly recommend complementary products. If they don't have the data points, nor the ability to use them, mismatched product recommendations are inevitable. This can be a source of embarrassment for even the biggest retailers. Amazon.com made the headlines recently for all…

Nordstrom Launches Recommerce Program Online and In-Store
January 30, 2020 at 12:18 pm

Nordstrom is the latest traditional retailer to join the resale movement, the company announced in a press release. The upscale department store will be selling gently used merchandise in excellent condition online and at its New York flagship in an initiative called See You Tomorrow. The program begins Jan. 31. The press release announced that See…

Using AI to Predict the Unpredictable
January 17, 2020 at 8:49 am

Today’s merchandise management teams simply cannot keep up with the demands of modern retail. Too many stores (both digital and physical), store plans and products — each with unique characteristics — leave no room to make quick adjustments as shoppers’ tastes continue to rapidly change. With a plethora of information, opportunities and competitors in the…

Interactive Touchscreens In-Store Increase AOV for Perry Ellis International
January 14, 2020 at 12:35 pm

Yesterday at the 2020 National Retail Federation Big Show in New York City, Total Retail's Joe Keenan sat down for an interview with Jennifer Williams, vice president, retail services at Perry Ellis International. Williams discusses Perry Ellis' Life Ready application, its initial rollout in wholesale partner Dillard's stores over the past year, and the brand's partnerships with…

Target to Launch an Activewear Brand
January 10, 2020 at 12:32 pm

Target is ready to launch yet another new brand — one that executives hope will help it compete with the likes of Athleta and lululemon. All in Motion, an activewear brand developed by Target's in-house designers, will replace C9 by Champion, a licensed brand from Hanesbrands that Target has carried exclusively for more than 15…