Merchandising

While any sale is welcome to brands in today’s highly competitive e-commerce market, maximizing the sale to the consumer once you have their attention is obviously a more attractive proposition. Properly packaged and presented, product bundling is a standout tactic to give consumers the best possible value while selling them more of what you already…

Archive, a branded resale technology platform, recently partnered with New Balance to launch in-store trade-in at nearly 100 participating U.S. retail locations. As the natural progression of the New Balance Reconsidered program, which launched earlier this year, customers can now bring in their gently worn footwear to receive a voucher towards their next purchase at New Balance locations.…

As consumer shopping habits expand beyond weekend trips to the brick-and-mortar store to now include online browsing, detailed product content has continued to grow in importance. It’s often the first impression retailers make and how consumers experience it can mean the difference between a quick bounce from your website and a longer shopping session that…

Shoptalk 2024 buzzed with innovation. One central theme emerged as the standout from the show: leveraging artificial intelligence to create a future-proof retail experience. Although the industry conversation around AI isn't new, this year marked a shift from discussing the potential of the technology to showcasing business use cases of how brands are harnessing the…

DSG, a DICK'S Sporting Goods' exclusive brand that provides performance clothing and gear for the entire family, and the Women's National Basketball Association (WNBA) announced the launch of their girls' apparel collection earlier this month. As the official sporting goods retail partner of the WNBA, DICK'S Sporting Goods is continuing its commitment to promote women's…

In episode 453 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kristy Westrup, chief merchandising officer of IPSY, the beauty industry's most powerful marketing platform and the world's largest beauty membership. Listen in as Westrup provides an overview of the company (0:55), discusses her role at IPSY and professional background (2:05), explains how it is…

Under Armour announced a broad restructuring plan on Thursday as it said sales in its largest market, North America, plunged 10 percent and predicted the trend will get worse throughout its current fiscal year. The athletic apparel retailer also saw profits sink by more than 96 percent during its fiscal fourth quarter, compared with the…

Target has announced its plans for this summer's 2024 Pride Month, despite backlash it experienced during 2023 Pride season. At the time, people destroyed signage and merchandise and confronted store workers. As a result, Target pulled items from its Pride Collection off shelves that had been at the center of the most significant confrontational behavior. This,…

Once the purview of science fiction, artificial intelligence (AI) has now permeated our everyday lives — from the home devices that recommend songs for our playlists, to the apps we use to monitor commuter traffic, to the chatbots that pop up to ask if we need any help. Unbeknownst to many consumers, AI has become…

Expectations for easy, seamless experiences — driven in part by the high bar set by Netflix, Spotify, and TikTok — have spilled over into other facets of consumers’ lives, including shopping. These global brands, and many B2C and B2B commerce brands, employ artificial intelligence to drive their customer experiences. However, AI isn’t a single science.…