Merchandising

How Merchandisers Can Quickly React to Market-Changing Trends
July 1, 2020 at 5:24 pm

Retail merchandisers are responsible for ensuring that the most relevant products are presented to shoppers at any given time. However, unexpected events further emphasize the need for merchandisers to quickly pivot as they deal with potential disruptions, out-of-stocks or an uptick in e-commerce purchasing. Any sudden change in shopping habits showcases the critical role merchandisers…

Gap, Kanye West Partner for 'Yeezy' Apparel Line
June 29, 2020 at 9:56 pm

Gap is teaming up with Kanye West and Yeezy, his fashion company, for a new clothing line called Yeezy Gap, which will be introduced in the first half of 2021, the companies said on Friday. Yeezy’s design studio, under West’s creative direction, plans to create “modern, elevated basics for men, women and kids at accessible…

4 E-Commerce Tactics to Create Agile Messaging
June 26, 2020 at 2:29 pm

E-commerce is having a moment. According to Adobe’s recently released Digital Economy Index, online grocery shopping grew by 110 percent in daily online sales in April, while​​ apparel increased by 34 percent, and online electronics sales increased by 58 percent. While e-commerce may be seeing Black Friday traffic levels during this time, there's no playbook for…

Use E-Commerce Data to Boost In-Store Sales as Retail Reopens
June 11, 2020 at 2:52 pm

Best-selling or trending products are often displayed on a retailer’s homepage. It’s time for retailers to take e-commerce sales data and improve in-store visual merchandising. After all, aren’t window displays essentially a retailer’s homepage come to life? Since the COVID-19 pandemic struck, apparel brands have seen casual and athleisure sales soar. Savvy apparel brands with…

AI to Track Customer Behavior and Predict Purchase Probability
May 29, 2020 at 1:39 pm

Competition in retail is higher than ever. Businesses have to find new strategic ways to stay ahead of their peers. If only brands could predict their customers’ expectations! Well, they actually can, with the help of artificial intelligence (AI) tools that convert data into valuable insights. How do predictive analytics tools actually create value for…

The Reason Behind the Rise of Resale Marketplaces
May 18, 2020 at 3:53 pm

We don’t all want something shiny and new. Sometimes, we want something which brings us back to a (supposedly) happier and simpler time in our lives. But where’s the best place to buy these remnants of our past? For most Americans, the answer is turning to online resale marketplaces like eBay, Etsy, and Facebook Marketplace.…

How AI-Gathered Data Helps Enhance Customer Experience
April 28, 2020 at 5:13 pm

Artificial intelligence (AI) is one of the most promising technologies for retail. According to market firm Tractica, global AI revenues will see a massive growth to $36.8 billion in 2025. AI capabilities have reached the level where brands are starting to take them seriously. To make a winning formula, now retailers just have to add…

Smart Retailers Are Looking at Holiday 2020 Through a Viral Lens
April 17, 2020 at 7:22 pm

The novel coronavirus and the precautions governments and individuals are taking to protect themselves from infection have already had a powerful impact on the global economy. Those impacts are likely to extend well into this year, possibly even into the fourth-quarter holiday shopping period. Between disruptions to manufacturing and supply chains and shifts in consumer…

4 Strategies for Brands to Grow With Less Real-Life Interaction
April 7, 2020 at 11:36 am

In almost all product categories, consumers are making fewer trips to brick-and-mortar stores. When consumers see brands and products on shelves, they can touch, feel and learn about them, and awareness and buying increase. As that real-life exposure decreases, brands feel the pain of lost sales. In fact, when a store closes, only a small…

Leading the COVID-19 Solution Through Private Brands
March 26, 2020 at 12:38 pm

As the consumer mood in the U.S. around the COVID-19 outbreak has quickly shifted from curious to cautionary, retailers have a significant role to play in providing shoppers with a solution. U.S. exposure and response by federal and local governments continue to mount day-by-day, and therefore buying patterns are evolving rapidly as shoppers come to…