Merchandising

Kroger Introduces Own Apparel Brand
July 12, 2018 at 2:20 pm

Grocery chain Kroger is developing its own apparel brand with some help from globally-renowned fashion designer Joe Mimran. The line, called Dip, will launch this fall in more than 300 Fred Meyer and Kroger Marketplace stores. Mimran, notable for launching Club Monaco, Joe Fresh and Pink Tartan, has designed a line that will include men’s, women’s, juniors, kids…

J.C. Penney to Launch 650 Fanatics In-Store Shops
June 11, 2018 at 3:09 pm

J.C. Penney announced last week that it has launched Fanatics shops inside 325 of its stores, with plans to introduce another 325 additional Fanatics destinations by the back-to-school season. Since 2014, sports apparel brand Fanatics has sold its merchandise online at jcpenney.com. Like the online store, the shops-in-shops will house Fanatics shops with local collegiate…

zulily Targets Millennials Via Merchandising Efforts
June 11, 2018 at 1:22 pm

In episode 149 of Total Retail Talks, Kerry Gibson-Morris, vice president, merchandising, zulily, discusses the merchandising tactics the online retailer of apparel, home goods and other products uses to target specific customer segments, and millennials in particular. In addition to detailing zulily's strategy, Gibson-Morris shares her advice for other retailers looking to optimize their merchandising…

Target Intros New Private-Label Brands
June 8, 2018 at 2:38 pm

Target has been ramping up its private label strategy over the past year, launching almost a dozen new brands ranging from home goods to apparel. This week, the company added two new brands to its list: HeyDay and Made By Design. HeyDay, launched last month, is Target's first exclusive electronics brand. The line, hitting stores…

Technology Driving eBay's Evolving Merchandising Strategy
May 29, 2018 at 10:25 am

In episode 147 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Alyssa Steele, vice president of merchandising at eBay. Steele discusses eBay's transformation over the years, and how merchandising fits into the online retailer's future. Specifically, Steele addresses how eBay is leveraging artificial intelligence to power its image search technology, which is helping…

Why Merchandisers Must Do More With Less in 2018
May 8, 2018 at 1:58 pm

For most retailers, the essential job of space management — i.e., placing products and promotional materials in a store or network of stores — falls to merchandisers. How essential, you ask? A vast majority of retailers (86 percent) believe there’s a correlation between space management and an increase in sales conversion rate, according to a…

A Modern Approach to Private Label Brands
April 18, 2018 at 11:51 am

Legacy brands are in danger, especially because brand loyalty is not what it used to be. Instead, quality and, oftentimes, price reign supreme. This dynamic is causing brands and retailers alike to pivot in order to keep up with changing consumer preferences. When shoppers can get high-quality alternatives at a lower cost, remaining loyal to…

3 Ways Crowdsourced Information Helps Build Brands
April 6, 2018 at 11:50 am

Crowdsourcing can be a powerful marketing asset, but many companies need direction on how to implement it correctly. Effective crowdsourcing seeks insights directly from brand followers instead of the general public, which allows companies to focus on the customers most likely to drive revenue. Not only does focusing on advocates provide brands the information they…

How Retailers Can Use Private Brands to Grow Sales
April 5, 2018 at 3:14 pm

When I think about my favorite private brand items, the thing that pops out to me is their “wow” factor. My favorite grocery store has the best ready-to-eat options; my go-to drugstore has reliable, well-priced over-the-counter options; and the coffee shop I most frequent never burns their house coffee. I choose these brands over others…