Merchandising

6 Ways Retailers Can Ensure Branded Interactive Experiences Don’t Overpower Their Brand  
October 23, 2019 at 10:04 am

The relationship between vendors and retailers has changed dramatically over the past 25 years. Retailers used to design a merchandising solution around the voice of their "own brand products" first. So when introducing a new vendor product to their location, retailers maintained ownership of the experience, with the vendor viewed as a partner. These roles…

Kohl's Partners With Facebook for Beauty Initiative
October 18, 2019 at 10:17 am

Kohl's is teaming up with Facebook in a bid to supercharge sales of beauty products at the department store chain. Starting in 2020, Kohl's will enlist Facebook to find trending brands in the beauty and wellness category to highlight the retail chain's Beauty Checkout platform, which Kohl's launched in October. The quarterly rotation will feature more…

How Online Retailers Can Beat the Holiday Season
October 17, 2019 at 10:10 am

Huge discounts and campaigns mean more clicks and more customers. For example, Amazon.com's Prime Day has ballooned in just four years to a 48-hour online shopping bonanza, which this year raked in a whopping $7.9 billion and sold 175 million products. Then there’s Black Friday, which has grown from one day to one week of…

Inclusivity and Retail: The Importance of Retailers Truly Understanding the Body Positivity Movement
September 27, 2019 at 12:27 pm

As younger generations strive towards a more inclusive culture, they're still met with the overwhelming compulsion to fixate over their body image. One study found that over 60 percent of millennials prioritize the perfect body over career advancement, and another from Yahoo Health found that only one in seven Americans actually feel “body positive.” Retailers…

How Sam's Club's is Driving Customer Loyalty With Private-Label Products
September 20, 2019 at 2:48 pm

In this episode of Retail Right Now, Total Retail's Kristina Stidham and Ashley Chiaradio discuss how private-label products are driving customer loyalty for Sam's Club. Ashley traveled to the Groceryshop conference in Las Vegas earlier this week, and attended a session with Chandra Holt, senior vice president and chief operating officer of Sam’s Club. During…

Walmart is Reviving Fashion Brand Scoop
September 17, 2019 at 9:53 am

Walmart said Monday it’s relaunching the once-beloved trendy New York fashion brand Scoop NYC on its website and in select stores. Scoop shuttered all 16 of its stores in New York City three years ago, having gained famed with its chunky black-and-white logo appearing across episodes of “Sex and the City” and on the arms…

When a Website Tells You What to Buy, Does it Work?
September 11, 2019 at 12:41 pm

Influencing consumer decisions is a priority for retailers, and in this quickly growing digital age it’s becoming more important to understand how and where to target them. Already, consumers’ every click is being tracked to see what products they like and dislike. And yes, that means even you're being followed. So how do retailers track…

3 Benefits of Halo Sales
August 27, 2019 at 11:57 am

When consumers shop, you can usually tell what activity or event they’re shopping for. For instance, a shopper with a couple of steaks, a few bags of chips, salad mixings and a set of tongs is almost certainly shopping for a backyard barbecue. A department store shopper with several shirts, jeans and socks along with…

Why 1-800-Flowers.com is Growing its Plant Shop
August 26, 2019 at 12:05 pm

Plants are having a moment of growth as a category as younger consumers discover their favorite succulents and houseplants to liven up their homes and their social media profiles. Floral and gourmet foods gift retailer 1-800-Flowers.com noticed this trend and decided to expand its Plant Shop, introducing some of the most sought-after greenery for home décor…