Merchandising

When a Website Tells You What to Buy, Does it Work?
September 11, 2019 at 12:41 pm

Influencing consumer decisions is a priority for retailers, and in this quickly growing digital age it’s becoming more important to understand how and where to target them. Already, consumers’ every click is being tracked to see what products they like and dislike. And yes, that means even you're being followed. So how do retailers track…

3 Benefits of Halo Sales
August 27, 2019 at 11:57 am

When consumers shop, you can usually tell what activity or event they’re shopping for. For instance, a shopper with a couple of steaks, a few bags of chips, salad mixings and a set of tongs is almost certainly shopping for a backyard barbecue. A department store shopper with several shirts, jeans and socks along with…

Why 1-800-Flowers.com is Growing its Plant Shop
August 26, 2019 at 12:05 pm

Plants are having a moment of growth as a category as younger consumers discover their favorite succulents and houseplants to liven up their homes and their social media profiles. Floral and gourmet foods gift retailer 1-800-Flowers.com noticed this trend and decided to expand its Plant Shop, introducing some of the most sought-after greenery for home décor…

Target to Add 25 Disney Shops Inside its Stores
August 26, 2019 at 10:54 am

Target announced yesterday that it’s opening dozens of permanent Disney stores within its own stores over the next year, as it invests in more unique ways to drive foot traffic. On Oct. 4, 25 Disney stores will open at certain Target stores across the country, in cities including Philadelphia, Denver and Chicago. Forty additional Disney locations are…

Eliminating Category Duplication Through the Power of AI
August 22, 2019 at 12:10 pm

No retailer deliberately sets out to complicate the lives and shopping experiences of its customers. In fact, headlines point to ways the industry is doing the opposite, adding convenient fulfillment options or altering store formats to accommodate quicker in-and-out trips. However, if as many as 17 percent of items in a category are duplicative in…

Target Introduces Private-Label Food and Beverage Brand Good & Gather
August 19, 2019 at 3:26 pm

Target Corp. introduced today Good & Gather, a private-label brand that features food and beverage products. Good & Gather, Target's largest owned brand launch, will be available in stores and online beginning Sept. 15. By the end of 2020, Target said the brand will include more than 2,000 products such as dairy, produce, ready-made pastas,…

Macy's, J.C. Penney Both Announce Deals With thredUP
August 16, 2019 at 10:01 am

In less than 24 hours, two major department store chains forged a partnership with online consignment giant ThredUp. On Wednesday, Macy’s announced during its second-quarter conference call that it had launched a pilot with the resale site at 40 of its stores across the country. And yesterday, J.C. Penney said that 30 of its store locations would…

The Upsell and Cross-Sell Bible for Subscription Retailers 
August 2, 2019 at 9:33 am

Not presenting additional products when a customer adds an item to their cart — also known as upselling and cross-selling — is costing you more than you think. Research from Forrester shows that upsells and cross-sells count for more than 30 percent of e-commerce revenue, so now is the time to make them a priority. To start,…

American Eagle Outfitters Exec Favors No Age Restriction on CBD Products
July 25, 2019 at 12:10 pm

American Eagle Outfitters (AEO) Global Brand President Chad Kessler doesn't think there should be an age restriction on cannabidiol (CBD) products, according to CNBC. The retailer is planning on adding products containing hemp extract to its stores this fall. “We don’t think there should be an age restriction," Kessler said to CNBC. "We are sticking…

Why Big Marketing Bills Make Retail Price Wars Hurt Much More
July 17, 2019 at 12:40 pm

As retailers fight to win online market share, they're forced to up their game and push boundaries to meet customer expectations. The reality of competition in today’s cutthroat world of e-commerce translates into companies looking to one up or match their competitors, which is doing more harm than good to the industry. Many online retailers…