Merchandising

Why Big Marketing Bills Make Retail Price Wars Hurt Much More
July 17, 2019 at 12:40 pm

As retailers fight to win online market share, they're forced to up their game and push boundaries to meet customer expectations. The reality of competition in today’s cutthroat world of e-commerce translates into companies looking to one up or match their competitors, which is doing more harm than good to the industry. Many online retailers…

lululemon Launches Selfcare Product Line, Expands Beyond Apparel
June 19, 2019 at 11:30 am

Athletic apparel brand lululemon athletica launched personal care product line Selfcare on Tuesday, reports CNBC. The retailer is expanding outside of its traditional activewear clothing to offer products that target post-workout needs, helping customers freshen up after exercise and get back to their day. Products in the Selfcare line include dry shampoo, deodorant, face moisturizer, and…

Poshmark Expands Into Home Decor Category
June 11, 2019 at 1:12 pm

Poshmark started eight years ago as a way for women to offload their extra clothes and make money, like a more social eBay where people could comment and share the clothes they liked. It has since become a retail empire that racked up an estimated $140 million in revenue in 2018, thanks to its 20…

Long Unsung, Chief Merchants Are Critical in the Age of AI
May 30, 2019 at 9:34 am

These days there's no shortage of additions to the C-suite. Creative job titles abound, and roles that didn’t exist a decade ago like chief experience officer or chief digital officer are becoming more common. The choice to add these positions to the decision-making table reflects the core value of these functions. Companies are realizing that…

Kohl's to Sell Fanatics’ Licensed Sports Gear Online
May 20, 2019 at 1:39 pm

Kohl’s announced that it has signed a long-term deal with Fanatics to sell the sports retailer's licensed gear exclusively on Kohls.com, starting this fall. Fanatics had already been a wholesale partner of Kohl’s. The new deal, however, will enable Kohl's online shoppers access to hundreds of thousands of items across team apparel, jerseys and additional merchandise for men,…

Carhartt is Using AI to Make Smarter Merchandising, Marketing Decisions
April 25, 2019 at 2:49 pm

Artificial intelligence (AI) was chosen as the emerging technology most likely to have the biggest impact on the retail industry in 2019, according to Total Retail's 2018-2019 Retail Technology Report. Retailers and brands are investigating ways to leverage the power of AI across their organizations, from marketing to logistics to customer service, and more. Workwear…

DSW Changes Name to Designer Brands, Plans to Increase Exclusive Product Line
March 20, 2019 at 12:23 pm

DSW Inc. announced at an investor event yesterday that it's changing its name to Designer Brands and will increase its own exclusive product lines, reports MarketWatch. Designer Brands will operate DSW Designer Shoe Warehouse, The Shoe Company and Shoe Warehouse brands, and will produce items under the Camuto Group, which it purchased in November. The announcement…