Merchandising

Using AI to Predict the Unpredictable
January 17, 2020 at 8:49 am

Today’s merchandise management teams simply cannot keep up with the demands of modern retail. Too many stores (both digital and physical), store plans and products — each with unique characteristics — leave no room to make quick adjustments as shoppers’ tastes continue to rapidly change. With a plethora of information, opportunities and competitors in the…

Interactive Touchscreens In-Store Increase AOV for Perry Ellis International
January 14, 2020 at 12:35 pm

Yesterday at the 2020 National Retail Federation Big Show in New York City, Total Retail's Joe Keenan sat down for an interview with Jennifer Williams, vice president, retail services at Perry Ellis International. Williams discusses Perry Ellis' Life Ready application, its initial rollout in wholesale partner Dillard's stores over the past year, and the brand's partnerships with…

Target to Launch an Activewear Brand
January 10, 2020 at 12:32 pm

Target is ready to launch yet another new brand — one that executives hope will help it compete with the likes of Athleta and lululemon. All in Motion, an activewear brand developed by Target's in-house designers, will replace C9 by Champion, a licensed brand from Hanesbrands that Target has carried exclusively for more than 15…

Bridesmaid Gifting Program Promotes In-Store Growth at David's Bridal
December 16, 2019 at 1:29 pm

In episode 226 of Total Retail Talks, Executive Editor Joe Keenan interviews Sheila Sciocchetti, divisional merchandise manager at David's Bridal, the largest American bridal store chain, specializing in wedding dresses, bridesmaid dresses, and other formal wear, as well as accessories and gifts. Listen in as Sciocchetti discusses the company's new bridesmaid gifting program, why David's…

Walmart Threatened With Lawsuit Over Offensive Holiday Sweater
December 11, 2019 at 3:14 pm

A Colombian government agency is threatening to sue Walmart over a Christmas sweater depicting Santa Claus with what appeared to be three lines of cocaine, reports Business Insider. The now-removed sweater's product description tied the merchandise to Colombia, saying, "the best snow comes straight from South America" and "Santa really likes to savor the moment…

Unless Retailers Do This, They Could Lose 50% of Consumers' Holiday Spend
November 21, 2019 at 10:29 am

Sam Walton said, “the secret to retail is giving the customer what they want.” But for all the money invested in brand and promotional campaigns, 50 percent of holiday spending is undecided or totally unplanned prior to purchase. That’s a pretty startling figure when you think about it. What can retailers do to capture a greater…

How Will Retailers Deal With the New Tariffs Heading Into Holiday 2019?
November 19, 2019 at 11:10 am

The retail industry is feeling the effects of 15 percent tariffs imposed on Sept. 1 on a wide range of consumer imports, and is bracing for the impact of their expansion to additional goods on Dec. 15. These tariffs cover a total of about $300 billion worth of imports from China. Increases on tariffs imposed…

6 Ways Retailers Can Ensure Branded Interactive Experiences Don’t Overpower Their Brand  
October 23, 2019 at 10:04 am

The relationship between vendors and retailers has changed dramatically over the past 25 years. Retailers used to design a merchandising solution around the voice of their "own brand products" first. So when introducing a new vendor product to their location, retailers maintained ownership of the experience, with the vendor viewed as a partner. These roles…

Kohl's Partners With Facebook for Beauty Initiative
October 18, 2019 at 10:17 am

Kohl's is teaming up with Facebook in a bid to supercharge sales of beauty products at the department store chain. Starting in 2020, Kohl's will enlist Facebook to find trending brands in the beauty and wellness category to highlight the retail chain's Beauty Checkout platform, which Kohl's launched in October. The quarterly rotation will feature more…