Product Reviews

The Impact of Product Review Recency on the Path to Purchase
March 21, 2022 at 1:00 pm

Having a high volume of product reviews helps consumers' purchase decisions, ranking above other important elements, including price and recommendations from family and friends. However, substantial review volumes — in and of themselves — are no longer enough to satisfy shoppers on their path to purchase. According to a new PowerReviews study, The Power of Review…

How Businesses Can Cultivate and Develop an E-Commerce Ecosystem by Understanding Customer Behavior
January 26, 2022 at 11:28 am

Brand consistency is fundamental to sustaining a successful and dynamic e-commerce ecosystem. However, its true meaning, in practice, is often forgotten. It means much more than the consistency of appearance across all channels, but the consistency of messaging, interaction and seamless interlinking from one customer touchpoint to the next. This consistency is essential in fostering…

6 Tips to Drive Higher Conversions This Holiday Shopping Season
December 2, 2021 at 4:56 pm

Despite the supply chain crisis and the resulting lack of inventory, holiday shoppers still have choices. The battle for their dollars will be fierce this year, and whether business wins will come down to how you prioritize the customer experience online. Indeed, consumers can get a good idea about whether they want to do business…

Report: Ratings and Reviews Can Markedly Reduce Returns
November 15, 2021 at 11:59 am

Product returns are a necessary evil for retailers; shoppers won’t buy without them, but shipping and return-to-stock costs have a major impact on revenue. Experts estimate the average return costs a retailer between 15 percent to 30 percent of the original purchase price, and cumulatively, returns cost retailers $550 billion every year. In our new…

Why Retailers Should Focus on Online Reviews to Improve Credibility and Drive More Sales
November 9, 2021 at 9:19 am

It’s not a novel concept anymore, but in an age of instant gratification when consumers have all the information they need right at their fingertips — and at a moment’s notice — many retail businesses are finding that sometimes it’s best to let someone else do the talking. That’s not to say retailers shouldn’t advocate…

How to Maximize the Value of Customer Reviews to Boost Sales
September 30, 2021 at 9:11 pm

Visible, numerous and trusted reviews on e-commerce websites — even negative ones — can be the difference between converting a sale and the user moving on. Word-of-mouth reviews have been around since the beginning of time, and as any marketer will tell you, they’re the best kind of advertisement. Consumers are constantly seeking recommendations from…

How to Keep Customer Trust in User-Generated Ratings and Reviews
August 26, 2021 at 7:19 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “3 Golden Rules for Protecting Your Brand From Fake Reviews,” authored by Keith Nealon, CEO of Bazaarvoice. This article provides best practices for retailers hosting user-generated ratings and reviews on their website.…

3 Golden Rules for Protecting Your Brand From Fake Reviews
August 23, 2021 at 4:37 pm

In today’s e-commerce-driven retail space, user-generated content (UGC), such as ratings and reviews, is integral to a brand's success. In fact, almost all shoppers use ratings and reviews (95 percent) to evaluate or learn more about products. However, if consumers suspect your website to have fake reviews, they can instantly lose trust in your UGC,…

Report: Ratings and Reviews Are the Top Factor in Online Purchase Decisions
July 14, 2021 at 5:05 pm

The idea of ratings and reviews as absolute core to online shopping decisions isn’t new. Consumer reviews on e-commerce product pages have existed in some format since pretty much the advent of the internet. But at PowerReviews, we wanted to understand how important they are in the post-COVID world we're now transitioning to and how…

9 Best Practices for Negative Customer Reviews
July 8, 2021 at 7:41 pm

Retailers today know online reputation management is vital. After all, nearly 95 percent of consumers read online reviews before they make a purchase. Understanding the importance of online reputation is one thing for businesses, but knowing how to manage it is usually another. Negative customer reviews are particularly worrisome for retailers as they can linger…