Product Reviews

How to Satisfy Today’s Digital Shopper and Ease Pressure on Brand Suppliers
May 15, 2019 at 9:50 am

The demand from consumers for accurate, thorough product page content is higher than ever. However, according to 53 percent of global consumers, most companies aren’t up to par. It’s a fine line for retailers. Anticipating the constant fluctuation in consumer expectations, enabling their brand suppliers to power their product pages with content personalized to the…

Bad Reviews: You Get Them, But Do You GET Them?
April 3, 2019 at 11:52 am

As the retail industry continues to evolve and become more competitive, consumers wield more power than ever before. Retailers are only now beginning to understand the power of consumer voices and the impact they make when voiced through the right channels. To find out why customers leave bad reviews, Trustpilot, an independent reviews platform, surveyed…

Bad Reviews: Why People Write Them, and What They Expect
February 5, 2019 at 4:13 pm

As the retail industry continues to evolve and become more competitive, consumers wield more power than ever before. Retailers are only now beginning to understand the power of consumer voices and the impact they make when promoted through the right channels of communication. To find out why customers leave bad reviews, Trustpilot, one of the world’s leading independent review platforms, surveyed more than 1,000 European and North American consumers, including what they expect from retail brands today.

How to Get Your Product Reviewed on Popular Blogs
May 14, 2018 at 12:14 pm

Getting your product reviewed by popular bloggers is a sure way to get free advertising. Who wouldn’t want that? There's an art to capturing the attention of popular bloggers, though. You need to do more than just toss a freebie their way. These bloggers have put time and energy into building their credibility and they…

Modern Shopping Experiences Revolve Around CGC
May 8, 2018 at 10:42 am

The modern shopping experience is continuously evolving. Today’s consumers can get groceries delivered to their doorsteps, discover new products through their social media feeds, and use voice assistants to make purchases. In this dynamic environment, retailers are constantly seeking scalable ways to make shopping experiences more convenient and delightful for customers. To better understand what…

Amazon Plagued by Fake Customer Reviews
April 26, 2018 at 4:24 pm

A large number of Amazon.com reviews are fraudulent and generated via Facebook, The Seattle Times reports. An examination by The Washington Post revealed that dozens of networks across Facebook allow merchants to seek shoppers to give glowing feedback on their products in exchange for money or gifts. Amazon has prohibited paid reviews for over a…