Product Reviews

Why Retailers Need to Improve Local Strategies to Maximize Customer Acquisition
July 8, 2020 at 7:33 pm

Over the past two decades, we’ve seen millennials put retailers through a loop. As retailers urgently set up e-commerce sites and slowed down their physical footprint, many people believed millennials would be the “death of retail.” Today, Generation Z is bringing balance to both online and offline retail models. Gen Z consumers will hold over…

Study: Consumers Want Open Review Platforms. Where Do Your Stars Come From?
July 2, 2020 at 2:14 pm

Customer reviews play an increasingly critical role in helping retailers succeed and build their brands. No real surprise there; 90 percent of Americans say they read reviews before making a purchase. Peer feedback has become an integral step in the customer journey. Interestingly enough, review platforms are viewed by U.S. consumers as the second most…

Shoppers Demand Protection From Fake Reviews
June 23, 2020 at 1:18 pm

Fake reviews have made headline news over the past few years. It’s an issue that affects brands and retailers of all sizes, and has today’s shoppers on high alert. Because almost all (95 percent) shoppers use ratings and reviews to evaluate or learn more about products, we wanted to better understand how fake reviews affect…

How to Stand Out From Your Competitors on Amazon
June 16, 2020 at 2:54 pm

With price, shipping costs and positive product reviews ranking as the most important factors driving purchase decisions on Amazon.com among consumers, converting clicks to sales is imperative. There are millions of products listed on the marketplace, and as a result of Amazon’s business model, competitor product listings are visible on any initial listing. Breaking through…

3 Ways Shopper-Generated Content Boosts Customer Engagement
March 4, 2020 at 10:59 am

Today’s consumers expect more from brands than ever before. Whether it’s transparency about how products are made, exceptional e-commerce options, or highly personalized customer interactions, a brand’s relationship with its customers is everything. At the same time, in a marketplace crowded with brands vying for consumers’ attention, leaving a lasting impression is a growing challenge.…

5-Star Phonies: How Amazon Fake Reviews Impact CX
March 3, 2020 at 12:39 pm

Product reviews drive today’s e-commerce world. Users trust other users to an astounding degree, with 85 percent of consumers solely relying on reviews to inform their purchases. It's in this context where fake reviews become a lucrative and destructive business. Disingenuous reviews threaten the function of reviews entirely. However, business is still booming for fake…

Fake Reviews Causing Shoppers to Abandon Retail Brands
February 25, 2020 at 10:27 am

With the threat of fake reviews growing in the retail industry, the Federal Trade Commission (FTC) launched its first ever case challenging paid fake reviews on retail websites. As the issue becomes more prevalent, leading online retailers like Amazon.com and Walmart are increasingly under fire on this topic. Industry data gathered by Fakespot, a site that…

3 Tips to Prepare for the Modern-Day Holiday Shopping Season
November 18, 2019 at 12:51 pm

Holiday shopping season is here! In fact, holiday shopping launched in … July?!  According to our research at Bazaarvoice, almost 20 percent of consumers planned to start shopping midsummer during Amazon Prime Day and competing “Black Friday in July” sales. Luckily, 80 percent of us are stragglers and are still doing our shopping in the fall…

Why and How Social Proof Influences Consumers
October 31, 2019 at 9:22 am

It’s safe to say that in today’s consumer landscape, customers don’t only look at one form of marketing when making a purchasing decision. They amalgamate a number of factors such as advertising, word-of-mouth, sponsorships, brand, and social proof, the latter possibly the most important of the bunch. Social proofs such as reviews, social likes, “trusted…