Product Reviews

Optimize E-Commerce Sales by Understanding the 6 Buyer Personas
June 5, 2024 at 1:09 pm

Why is there such an emphasis on buyer personas today? Because buyer-driven websites are two to five times more effective and easier to use by their targeted audience. Studying and understanding buyer personas — research-based profiles depicting a target customer — helped 82 percent of companies connect with their customers and create an improved value…

Generative AI: 3 Things Amazon Sellers Should Consider
November 28, 2023 at 11:03 am

Instacart‘s partnership with OpenAI was a significant first step in showing how generative artificial intelligence will fundamentally change the digital shelf and retail media. Amazon.com also has several generative AI-powered initiatives, including AI-generated review highlights and Project Nile, a GenAI search concierge reportedly set to launch in January. If the feature fulfills its potential, it…

It’s Not All Negative: How Bad Customer Reviews Create Revenue Opportunities
October 3, 2023 at 10:04 am

Consumers are increasingly skeptical. Name brands can no longer assume customer loyalty based on reputation alone. Today’s consumer doesn’t hesitate to study the reviews and experiences of others to determine the highest quality products at the best price — brand name or not. While some popular review sites (think Amazon.com) are no longer assumed to…

Unmoderated Reviews: The Secret Killer to Consumer Trust and Experience
July 24, 2023 at 3:36 pm

Authenticity is at the forefront of every consumer buying decision, thus making reviews a barometer for a product and a company’s trustworthiness. Forty-nine percent of consumers trust reviews as much as personal recommendations from friends and family members, creating a level of confidence with direct revenue implications. Marketers have made leaving product reviews extremely accessible to capitalize on their power, pulling from multiple…

Trust Could Be Your Missing Ingredient to Building a Better Brand Reputation
July 19, 2023 at 3:05 pm

Earning and then protecting a trusted brand reputation should be at the heart of any good business strategy; yet, it often falls by the wayside because it arguably cannot be easily quantified. That said, your customer community and the trust you instill in your customers should be viewed as your greatest asset and a key…

Lean Into This Digital Content Strategy to Combat Rampant Returns
July 12, 2023 at 2:05 pm

It’s estimated that 30 percent of apparel and shoes purchased online are returned. And per the National Retail Federation, the projected cumulative cost of returns last year was $761 billion (this equates to 17 percent of all purchases, an 11 percent increase from our previous year's research). Returns are an expensive proposition for retailers. As…

How Brands and Retailers Can Combat Fake Reviews
June 20, 2023 at 2:36 pm

Consumer trust is the penultimate factor in customer loyalty. According to Deloitte Consulting researchers, customers who give a brand high trust scores are three times more likely to stick with it through a mistake. What's more, 86 percent say they’re more likely to buy from that brand again, and 62 percent will buy almost exclusively…

Amazon Tests Using AI to Summarize Product Reviews
June 14, 2023 at 5:10 pm

Amazon.com is experimenting with using artificial intelligence (AI) to sum up customer feedback about products on the site, with the potential to cut down on the time shoppers spend sifting through reviews before making a purchase. On the Amazon product page for Apple’s third-generation AirPods, for example, the AI feature now sums up the more than…

What Retailers Need to Know About How Today’s Shoppers Are Using Reviews
May 22, 2023 at 3:41 pm

In today’s competitive, increasingly omnichannel marketplace, retail leaders know great customer experiences (CX) are key to revenue growth, customer retention and long-term brand success. Investments in CX and building genuine customer relationships pay off by driving customer loyalty. In fact, Kroger shared that its loyal shoppers spend 10 times more than occasional shoppers. To see…

Do You Really Know What Your Customers Think at Any Given Moment?
June 8, 2022 at 4:06 pm

Rick, a “veteran” farmer from Little Rock, Arkansas, is looking to take his produce to the big leagues and compete with the large retail players in his field. Rick was looking to, in his own words, “know rather than guess” how his market and possible customers would respond to his offerings. He also wanted to…