Product Reviews

Rick, a “veteran” farmer from Little Rock, Arkansas, is looking to take his produce to the big leagues and compete with the large retail players in his field. Rick was looking to, in his own words, “know rather than guess” how his market and possible customers would respond to his offerings. He also wanted to…

Having a high volume of product reviews helps consumers' purchase decisions, ranking above other important elements, including price and recommendations from family and friends. However, substantial review volumes — in and of themselves — are no longer enough to satisfy shoppers on their path to purchase. According to a new PowerReviews study, The Power of Review…

Brand consistency is fundamental to sustaining a successful and dynamic e-commerce ecosystem. However, its true meaning, in practice, is often forgotten. It means much more than the consistency of appearance across all channels, but the consistency of messaging, interaction and seamless interlinking from one customer touchpoint to the next. This consistency is essential in fostering…

Despite the supply chain crisis and the resulting lack of inventory, holiday shoppers still have choices. The battle for their dollars will be fierce this year, and whether business wins will come down to how you prioritize the customer experience online. Indeed, consumers can get a good idea about whether they want to do business…

Product returns are a necessary evil for retailers; shoppers won’t buy without them, but shipping and return-to-stock costs have a major impact on revenue. Experts estimate the average return costs a retailer between 15 percent to 30 percent of the original purchase price, and cumulatively, returns cost retailers $550 billion every year. In our new…

It’s not a novel concept anymore, but in an age of instant gratification when consumers have all the information they need right at their fingertips — and at a moment’s notice — many retail businesses are finding that sometimes it’s best to let someone else do the talking. That’s not to say retailers shouldn’t advocate…

Visible, numerous and trusted reviews on e-commerce websites — even negative ones — can be the difference between converting a sale and the user moving on. Word-of-mouth reviews have been around since the beginning of time, and as any marketer will tell you, they’re the best kind of advertisement. Consumers are constantly seeking recommendations from…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “3 Golden Rules for Protecting Your Brand From Fake Reviews,” authored by Keith Nealon, CEO of Bazaarvoice. This article provides best practices for retailers hosting user-generated ratings and reviews on their website.…

In today’s e-commerce-driven retail space, user-generated content (UGC), such as ratings and reviews, is integral to a brand's success. In fact, almost all shoppers use ratings and reviews (95 percent) to evaluate or learn more about products. However, if consumers suspect your website to have fake reviews, they can instantly lose trust in your UGC,…

The idea of ratings and reviews as absolute core to online shopping decisions isn’t new. Consumer reviews on e-commerce product pages have existed in some format since pretty much the advent of the internet. But at PowerReviews, we wanted to understand how important they are in the post-COVID world we're now transitioning to and how…