Site Search

Modern Search Helps Nuts.com Navigate Rapid Growth While Boosting CX
January 20, 2022 at 5:27 pm

Consumer behaviors are constantly changing, and marketers face immense challenges trying to figure out what shoppers need and want. Layer in the unprecedented consumer behavior that has occurred over the last two years and the task becomes even more daunting. However, retailers can’t ignore embracing technology that creates personalized online experiences. Those that don’t evolve…

The Path to Purchase: It All Starts With AI Search
November 11, 2021 at 12:17 pm

Search engine optimization (SEO) has transformed the marketing world. More and more companies are allocating their marketing budget toward SEO practices (10 percent to 25 percent, according to a study conducted by MarketingSherpa, Magento and eBay). They’re spending even more on brand awareness, brand building and pay per click (PPC). After all, an optimized website for…

Want to Drive More Sales? Use These 4 Digital Merchandising Strategies
November 3, 2021 at 4:27 pm

Customers have high expectations for online shopping. Not only do online retailers need to imitate the experience of in-store shopping, they also need to make online shopping worthwhile to their customers. For consumers, online shopping can be risky. Is the ordered product what they were expecting? How soon do they need the product? Will it…

Adeptmind's Product Discovery Tools Innovate and Personalize Site Search
October 20, 2021 at 8:42 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Ryan Wilson, head of retail at Adeptmind, a leading artificial intelligence-based e-commerce product discovery company. Listen in as Wilson discusses his career experience, Adeptmind's offerings for retailers, and how his team helps companies optimize their site search experience. He shares why there's a…

How Search and Relevancy Increased Revenue for Online Modern Furniture Store
May 26, 2021 at 6:20 pm

Last year has undoubtedly changed the way consumers shop and think about shopping. Shoppers worldwide clicked “purchase” from the comfort and safety of their homes — and many for the first time. Consumers’ priorities shifted, as they experienced digital fatigue and looked for a fast, convenient and easy way to shop online. More specifically, they…

The 4 Factors of Quality Search and Discovery
April 29, 2021 at 6:44 pm

For years, companies like Amazon.com and Google have been redefining customer expectations for shopping online, offering instant, personalized products tailored to their customers' wants and needs. The State of Search and Discovery report shows that strategically investing in search is not only vital for satisfying e-commerce customers, it's also pivotal for nontechnical users like product…