Site Search

How Site Search Could Kill Amazon
February 22, 2019 at 11:56 am

According to Eli Finkelshteyn, there’s one area of Amazon’s site experience that leaves it vulnerable to being dethroned: site search.

Hack the Amazon Search Bar With These 3 Ways to Boost Your Brand
February 20, 2019 at 9:04 am

Americans might not agree on much, but we all appear to love Amazon.com. In less than 25 years, the retailer has captured almost half of all e-commerce sales and completely changed the way consumers shop. More than just simple convenience, Amazon has mastered personalization at scale through innovations in machine learning and its commitment to customer service.…

Innovators in E-Commerce: How Retail is Progressing in the Site Search Maturity Model
December 3, 2018 at 12:05 pm

Now, more than ever, retailers are realizing that search functionality is a critical component to success with an e-commerce website. In the recent 2018 Internet Retailer KPIs & Site Search Survey, 103 e-commerce companies were asked how their organization’s search functions impact their key performance indicators (KPIs). The report highlights that although retailers are starting…

Increasing Consumer Search Preferences to Fulfill Shoppers’ Needs
March 8, 2018 at 11:53 am

In today’s time-starved world, retailers and brands are just one of the many industries competing for consumers’ attention on a daily basis. And as more and more shoppers experience increased time constraints throughout their day, the ways they search for items they need to buy online in that instant will become increasingly specific, in much…

10 Tips to Optimize Holiday E-Commerce Sales
December 11, 2017 at 9:53 am

Shoppers everywhere are scrambling to make all of their holiday purchases. Is your e-commerce site prepared for the shoppers? Americans spent nearly $400B online in 2016, driving over 40 percent of all retail sales growth. That trend figures to continue. Here are 10 tips to get your website ready for the holiday season: Refresh your…

This Holiday Season, Give Your Customers the Gift of Great Search
December 1, 2017 at 11:59 am

Retailers invest massive amounts of money and effort to attract shoppers to their websites, but underinvest in the search functionality on their sites. Improving site search offers incredible return on investment, both to delight customers and to increase revenue. According to eConsultancy, nearly a third of visitors to retail sites use the search box. Some…