Site Search

How Search and Relevancy Increased Revenue for Online Modern Furniture Store
May 26, 2021 at 6:20 pm

Last year has undoubtedly changed the way consumers shop and think about shopping. Shoppers worldwide clicked “purchase” from the comfort and safety of their homes — and many for the first time. Consumers’ priorities shifted, as they experienced digital fatigue and looked for a fast, convenient and easy way to shop online. More specifically, they…

The 4 Factors of Quality Search and Discovery
April 29, 2021 at 6:44 pm

For years, companies like Amazon.com and Google have been redefining customer expectations for shopping online, offering instant, personalized products tailored to their customers' wants and needs. The State of Search and Discovery report shows that strategically investing in search is not only vital for satisfying e-commerce customers, it's also pivotal for nontechnical users like product…

How Site Search Could Kill Amazon
February 22, 2019 at 11:56 am

According to Eli Finkelshteyn, there’s one area of Amazon’s site experience that leaves it vulnerable to being dethroned: site search.

Hack the Amazon Search Bar With These 3 Ways to Boost Your Brand
February 20, 2019 at 9:04 am

Americans might not agree on much, but we all appear to love Amazon.com. In less than 25 years, the retailer has captured almost half of all e-commerce sales and completely changed the way consumers shop. More than just simple convenience, Amazon has mastered personalization at scale through innovations in machine learning and its commitment to customer service.…