Content Management Systems

How to Satisfy Today’s Digital Shopper and Ease Pressure on Brand Suppliers
May 15, 2019 at 9:50 am

The demand from consumers for accurate, thorough product page content is higher than ever. However, according to 53 percent of global consumers, most companies aren’t up to par. It’s a fine line for retailers. Anticipating the constant fluctuation in consumer expectations, enabling their brand suppliers to power their product pages with content personalized to the…

AI is Evolving E-Commerce Content Management
March 12, 2019 at 10:43 am

In an Amazon.com-dominated landscape, a retailer’s success hinges on the quality of its e-commerce experience and the degree of personalization it provides. Effective content management is the key to that personalization — and artificial intelligence (AI) is poised to evolve it in a big way. The integration of AI into content management systems (CMS) is…

Content Management for the Sake of Customer Experience
February 14, 2019 at 3:34 pm

“Content” is by far one of the most-used buzzwords today. But what does it really mean? From product information to content marketing, there are numerous steps in the content supply chain that can get lost in the shuffle. Most companies, both large and small, know they need a content strategy, though many may be unsure…

Crate and Barrel is Driving Engagement With Interactive Product Imagery
November 2, 2018 at 1:59 pm

In this special episode of Total Retail Talks, recorded at the recent Total Retail Tech conference, Brian Schultz, senior director, e-commerce and digital product management for Crate and Barrel, gives a presentation on how the furniture and home decor retailer is using computer-generated imagery (CGI) on its website and in marketing materials to cut costs and…

Structured Data + Integrated CMS = Optimized Marketing
June 7, 2017 at 2:33 pm

The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models. The result has been a significant increase in the number of brands opting to sell direct to consumer (DTC). However, these DTC brands are being confronted with new challenges for the first time, including the need […]

How Shoe Carnival Has Simplified its Content Marketing
October 27, 2016 at 8:00 am

Retailers know that time and resources aren’t infinite in this shifting digital world, especially in marketing departments. Shoe Carnival, a “brand focused” footwear retailer that sells the likes of Nike, Adidas and Anne Klein, uses content like product images, lookbooks and video to give consumers a better understanding of its products. “Consumers historically like to…