
Content Management Systems

Suresh Kumar, Walmartโs global chief technology officer and chief development officer, says, "Weโre in a new era of retail defined by profoundly personal shopping experiences. Each shopper defines how, where and when they obtain goods, and context is key. The 'why' behind the purchase. Retailers must predict shoppersโ needs, reduce decision-making, and enable highly personalโฆ
โMarketplaceโ is a bit of a buzzword in the e-commerce space at the moment, and itโs not hard to see why. One-third of all U.S. business now flows through e-commerce, and 63 percent of that is through marketplaces. Marketplaces aren't necessarily replacing traditional commerce channels like brick-and-mortar stores, or even websites. Instead, theyโve expanded how retailers connectโฆ
INSIGHTS FOR EMPOWERING INTERNAL TEAMS AND EXTERNAL PARTNERS TO LEVERAGE CONTENT EFFECTIVELY AND CREATE PROCESSES THROUGHOUT RETAIL ORGANIZATIONS
Retailers and e-commerce players struggled with everything 2021 had to offer, from supply chain issues, delayed inventory, empty shelves, and a scarcity of talent. Based on close work alongside e-commerce and retailers and market observations, hereโs how to approach 2022 with smart and tried strategies, with the focus on digital experiences and customer journeys. Largeโฆ
One of the main challenges facing retailers when moving online is looking for technical solutions. Business owners have endless options for technology platforms that can simplify and help scale their businesses. Most retailers are looking for software to improve their processes, but they often make the wrong choice. Retailers need to know precisely what theโฆ
Customer experience (CX) has always been a priority for retailers as they seek to improve engagement and drive customer loyalty. However, the huge shift to largely online shopping, accelerated by five or more years as a result of the COVID-19 pandemic, has every retailer competing in the same online world without the benefit of eye-catchingโฆ
Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.
The digital era has left a distinct footprint on all walks of life. From the way we order food to the mode of payments to connecting with peers and even working remotely, everything has a digital quotient. All the different impacts that the digital era has on a customer mind-set have one thing in common:โฆ
This shopping season will be like no other โ and it will make or break retailers based on their digital capabilities. Brands that previously relied on brick-and-mortar stores with digital as a complementary channel will see a continued sales slump, while brands that have pivoted quickly to put digital as the front and center ofโฆ
A recent Salesforce.com report, Customer Expectations Hit All-Time Highs, uncovers how โModern customers have much higher expectations, such as proactive services, personalized interactions, and connected experiences across channels.โ This message is resonating across all retailers, from big-box stores to mom-and-pop shops, as online commerce solutions become more sophisticated in delivering these personalized interactions and optimizingโฆ