Product Photography

Leveraging Interactive 3D/360-Degree Images to Gain a Competitive E-Commerce Advantage
March 2, 2021 at 3:33 pm

Due to COVID-19, market dynamics are shifting furiously to mobile shopping, challenging brands to evolve their marketing efforts to engage evolving consumers. Changing consumer behavior is also reflected in the shattering of brand loyalty; 36 percent of consumers have recently tried a new brand, while 25 percent have turned to private-label brands. We're witnessing the…

Why Product Content Excellence is a Priority Across Industries in This Digital Era
November 23, 2020 at 6:31 pm

The digital era has left a distinct footprint on all walks of life. From the way we order food to the mode of payments to connecting with peers and even working remotely, everything has a digital quotient. All the different impacts that the digital era has on a customer mind-set have one thing in common:…

E-Commerce Success = Enriched Product Content and a Safeguarded Supply Chain
October 20, 2020 at 10:40 am

As COVID-19 rapidly spread across the globe, consumers flocked to online retailers. Many of these homebound shoppers purchased everyday items online for the first time. In fact, data shows that more than a third of shoppers made their first online grocery purchase this past March. Although some retailers were ready for the influx of online…

5 Reasons Retailers Will Need a 3D Strategy in a Post-Pandemic World
July 22, 2020 at 2:23 pm

As retailers reopen their brick-and-mortar locations, they need to realize the global coronavirus pandemic has permanently changed consumers’ buying habits. Consumers have learned the value of understanding products without being able to touch them, and expect brands to create online and in-store shopping experiences that are informative and entertaining. Providing consumers with detailed 3D product…

How to Stand Out From Your Competitors on Amazon
June 16, 2020 at 2:54 pm

With price, shipping costs and positive product reviews ranking as the most important factors driving purchase decisions on Amazon.com among consumers, converting clicks to sales is imperative. There are millions of products listed on the marketplace, and as a result of Amazon’s business model, competitor product listings are visible on any initial listing. Breaking through…

Partner Voices: Product Photos Are Dead, Long Live 3D
November 4, 2019 at 9:47 am

The writing has been on the wall for a long time. Product photos are eating up an inordinate amount of marketing budget, and that’s when the shoot goes right. When a shoot goes wrong, the costs go up. A change? Up. Variations? Up. Prototypes? Up. Factor in shipping costs for big-ticket items like motorcycles and furniture,…

How to Satisfy Today’s Digital Shopper and Ease Pressure on Brand Suppliers
May 15, 2019 at 9:50 am

The demand from consumers for accurate, thorough product page content is higher than ever. However, according to 53 percent of global consumers, most companies aren’t up to par. It’s a fine line for retailers. Anticipating the constant fluctuation in consumer expectations, enabling their brand suppliers to power their product pages with content personalized to the…