Product Photography

How to Satisfy Today’s Digital Shopper and Ease Pressure on Brand Suppliers
May 15, 2019 at 9:50 am

The demand from consumers for accurate, thorough product page content is higher than ever. However, according to 53 percent of global consumers, most companies aren’t up to par. It’s a fine line for retailers. Anticipating the constant fluctuation in consumer expectations, enabling their brand suppliers to power their product pages with content personalized to the…

Why 3D Product Image Technology is the Future of E-Commerce
April 18, 2019 at 10:24 am

Fueled by the collective effort of dozens of new luxury-specific technology solutions in the market, the online shopping experience continues to evolve, adopting the best features of brick-and-mortar stores. Unfortunately, in the click vs. brick war, digital retail is still the weaker competitor as it’s tough to bring the emotions and engagement of physical retail…

Let’s Get Visual: A Product Visualization Guide to Boost Holiday Sales
November 26, 2018 at 2:31 pm

With the holidays upon us, tis’ the season for e-commerce to be jolly! Retailers and merchants look forward to this time of year as it's the most gratifying period in terms of sales. However, they must be well prepared, as thousands of consumers are about to storm any online fortress to get the best possible…

Amazon to Mail Holiday Toy Catalog for First Time
November 8, 2018 at 4:02 pm

Amazon.com is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book…

Crate and Barrel is Driving Engagement With Interactive Product Imagery
November 2, 2018 at 1:59 pm

In this special episode of Total Retail Talks, recorded at the recent Total Retail Tech conference, Brian Schultz, senior director, e-commerce and digital product management for Crate and Barrel, gives a presentation on how the furniture and home decor retailer is using computer-generated imagery (CGI) on its website and in marketing materials to cut costs and…

Why Monitor Product Content if You Can’t Fix it?
November 29, 2017 at 1:24 pm

There’s no doubt 2017 was a pivotal year in retail. The number of distressed U.S. retailers is nearing Great Recession levels, tripling in the past six years. As a result, in the last year alone, we’ve bid farewell to more than 20 major brands and retailers that were once thriving staples for consumers. And as…