Product Photography
November 14, 2022 at 9:32 am
Fashion e-commerce is on its way to becoming a $1 trillion industry by 2025. With an expected growth of this magnitude, businesses are progressively expanding to farther and wider markets, making localization practices all the more indispensable than ever before. In e-commerce, localization is the process of tailoring the content of an online business to match…
August 17, 2022 at 3:41 pm
Add-to-cart rate is the percentage of visitors that add at least one product to their shopping cart during their session. This metric often indicates the success of product marketing, optimization of product pages, and overall promotion. When an online marketer googles topics such as “increase add-to-cart rate” and “e-commerce conversion rates,” the most common suggestions…
March 10, 2022 at 12:06 pm
The next revolution in online commerce is e-merchandising. What is it? It's the art and science of displaying products online to influence shoppers and increase sales. Obviously, a hugely important aspect of e-merchandising is the visual component. Indeed, when consumers shop online, most of the information they can gather about a particular product is its…
March 2, 2021 at 3:33 pm
Due to COVID-19, market dynamics are shifting furiously to mobile shopping, challenging brands to evolve their marketing efforts to engage evolving consumers. Changing consumer behavior is also reflected in the shattering of brand loyalty; 36 percent of consumers have recently tried a new brand, while 25 percent have turned to private-label brands. We're witnessing the…
November 23, 2020 at 6:31 pm
The digital era has left a distinct footprint on all walks of life. From the way we order food to the mode of payments to connecting with peers and even working remotely, everything has a digital quotient. All the different impacts that the digital era has on a customer mind-set have one thing in common:…
October 20, 2020 at 10:40 am
As COVID-19 rapidly spread across the globe, consumers flocked to online retailers. Many of these homebound shoppers purchased everyday items online for the first time. In fact, data shows that more than a third of shoppers made their first online grocery purchase this past March. Although some retailers were ready for the influx of online…
July 22, 2020 at 2:23 pm
As retailers reopen their brick-and-mortar locations, they need to realize the global coronavirus pandemic has permanently changed consumers’ buying habits. Consumers have learned the value of understanding products without being able to touch them, and expect brands to create online and in-store shopping experiences that are informative and entertaining. Providing consumers with detailed 3D product…
June 16, 2020 at 2:54 pm
With price, shipping costs and positive product reviews ranking as the most important factors driving purchase decisions on Amazon.com among consumers, converting clicks to sales is imperative. There are millions of products listed on the marketplace, and as a result of Amazon’s business model, competitor product listings are visible on any initial listing. Breaking through…
November 4, 2019 at 9:47 am
The writing has been on the wall for a long time. Product photos are eating up an inordinate amount of marketing budget, and that’s when the shoot goes right. When a shoot goes wrong, the costs go up. A change? Up. Variations? Up. Prototypes? Up. Factor in shipping costs for big-ticket items like motorcycles and furniture,…
August 8, 2019 at 12:00 pm
Join our expert speakers as they discuss why automation is increasingly being viewed as critical in product content management.
