Product Photography

Reshaping Holiday Beauty Marketing: Visual Authenticity and the AI Revolution
December 7, 2023 at 12:39 pm

As the holiday season nears, artificial intelligence is transforming retail marketing in the beauty sector. However, responsible AI usage is crucial to maintaining trust with wary consumers. Our VisualGPS research revealed that in 2023, AI makes 63 percent of Americans very nervous, rising from 53 percent in 2022. So, as AI-generated visual content enters the…

Bridging the Gap Between Online Perception and Offline Reality for Retail Success
December 5, 2023 at 2:42 pm

The digital marketplace is thriving, with consumers increasingly turning to online channels for their shopping needs. However, this shift has brought about a concerning disconnect between online perception and offline reality, leading to a surge in return rates. During the holiday shopping season, it's crucial for retailers to address this issue to improve customer satisfaction…

Sell More and Improve Margins by Prioritizing the Visual Experience
October 11, 2023 at 1:07 pm

If you're involved in running an e-commerce site, you already know the importance of presenting your products in the best light possible. However, the visual experience you offer your customers goes far beyond mere aesthetics; it plays a pivotal role in building trust with shoppers, driving product purchases, and ultimately reducing return rates. The findings…

How the 'Zero Consumer' is Inspiring Innovative Visual Imagery for Retail Success
September 4, 2023 at 1:57 pm

Consumers' shopping expectations have skyrocketed. They effortlessly navigate through online channels, apps and websites to find the right product. They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation. According to McKinsey, these are today’s 'Zero Consumers.' In today's fast-paced world of online commerce, where every click and scroll counts, retailers…

E-Commerce Localization for Fashion Imagery: 3 Things to Keep in Mind for Getting it Right
November 14, 2022 at 9:32 am

Fashion e-commerce is on its way to becoming a $1 trillion industry by 2025. With an expected growth of this magnitude, businesses are progressively expanding to farther and wider markets, making localization practices all the more indispensable than ever before. In e-commerce, localization is the process of tailoring the content of an online business to match…

Product Visuals Can Increase Add-to-Cart Rates
August 17, 2022 at 3:41 pm

Add-to-cart rate is the percentage of visitors that add at least one product to their shopping cart during their session. This metric often indicates the success of product marketing, optimization of product pages, and overall promotion. When an online marketer googles topics such as “increase add-to-cart rate” and “e-commerce conversion rates,” the most common suggestions…

Image is Everything: How Visuals Are Making (and Breaking) Online Retailers
March 10, 2022 at 12:06 pm

The next revolution in online commerce is e-merchandising. What is it? It's the art and science of displaying products online to influence shoppers and increase sales. Obviously, a hugely important aspect of e-merchandising is the visual component. Indeed, when consumers shop online, most of the information they can gather about a particular product is its…

Leveraging Interactive 3D/360-Degree Images to Gain a Competitive E-Commerce Advantage
March 2, 2021 at 3:33 pm

Due to COVID-19, market dynamics are shifting furiously to mobile shopping, challenging brands to evolve their marketing efforts to engage evolving consumers. Changing consumer behavior is also reflected in the shattering of brand loyalty; 36 percent of consumers have recently tried a new brand, while 25 percent have turned to private-label brands. We're witnessing the…

Why Product Content Excellence is a Priority Across Industries in This Digital Era
November 23, 2020 at 6:31 pm

The digital era has left a distinct footprint on all walks of life. From the way we order food to the mode of payments to connecting with peers and even working remotely, everything has a digital quotient. All the different impacts that the digital era has on a customer mind-set have one thing in common:…

E-Commerce Success = Enriched Product Content and a Safeguarded Supply Chain
October 20, 2020 at 10:40 am

As COVID-19 rapidly spread across the globe, consumers flocked to online retailers. Many of these homebound shoppers purchased everyday items online for the first time. In fact, data shows that more than a third of shoppers made their first online grocery purchase this past March. Although some retailers were ready for the influx of online…