Web Optimization

Women in Retail Leadership Circle Launches Rebrand
November 8, 2019 at 10:42 am

Women in Retail Leadership Circle (WIRLC), sister brand of Total Retail, this week launched a comprehensive rebrand that includes a refreshed logo, redesigned weekly e-newsletter (Inner Circle), and redesigned website. The brand refresh was initiated to help WIRLC better serve, and ultimately grow, its membership. The rebrand was dictated in large part based upon the feedback of…

How Retailers Can Improve Digital Customer Experience
November 5, 2019 at 12:01 pm

It’s no secret that customer experience — whether in-store or online — is a critical part of business success. Shoppers have more options than ever to acquire the product or service of their choice, and increasingly simple ways to move from one brand to another if the experience they’re having is subpar. The statistics back…

7 Tips for Boosting Cart Conversion Rates
November 5, 2019 at 11:38 am

Every online retailer knows the importance of a well-optimized shopping cart. However, cart conversion strategies have mostly been driven by gut feeling in the past. Marketers often rely on intuition to determine what features make website visitors become customers. Now, artificial intelligence (AI) and personalization tools are making it easier to gain more insights into…

Effective E-Commerce Marketing Strategies to Bling Out Customer Engagement
October 23, 2019 at 11:24 am

For any brand to thrive, it needs to get repeat orders from loyal customers while also attracting new visitors. Holding on to existing customers is tricky while your competitors are waiting to snatch them away when you slip up. It would be difficult if you're stuck with performing repetitive tasks instead of innovating a customer…

Essential Elements for Your E-Commerce Homepage
October 18, 2019 at 1:25 pm

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss must-have elements for your e-commerce homepage, as written in a recent article titled, “4 Things Your E-Commerce Homepage is Missing,” written by business consultant Larry Alton. The first thing you must have on your homepage is a simple search bar.…

5 Design Features Your E-Commerce Site Must Have to Succeed
October 16, 2019 at 10:02 am

E-commerce is on a tear. Frost & Sullivan reports that annual B-to-B e-commerce sales will reach $6.7 trillion by 2020. Meanwhile, eMarketer estimates that global retail e-commerce will reach $25 trillion in 2019. With so much to gain, e-commerce businesses can’t afford to lose sales due to poor website design. For most websites, there are established best practices that can help you build…

Predicting Peak: 3 Lessons for the Holiday Shopping Season
October 8, 2019 at 10:24 am

As the key trading period in retail, ensuring a successful holiday shopping season is a matter of survival for e-commerce and traditional retailers alike. But that’s about the only thing retailers can be certain of. Over the last few years, the shape of the peak shopping season has evolved in new and (sometimes) unexpected ways.…

4 Things Your E-Commerce Homepage is Missing
October 7, 2019 at 10:21 am

E-commerce is the heart of retail today, with U.S. e-commerce spending expected to reach $605.3 billion this year. Is your business attracting its share? If your numbers don’t hold up to digital growth trends, it may be that your website is poorly designed. The following page elements are must-haves for e-commerce businesses, so make sure…

Introducing the New Benchmarks for Progressive Web Apps
September 9, 2019 at 2:40 pm

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve the customer experience within PWAs. In a recent 2019 Q2 Mobile Commerce Insights Report, we…