Web Optimization

3 E-Commerce Priorities for Global Leaders in 2021
January 26, 2021 at 7:48 pm

The current rollout of vaccines gives hope that the light at the end of the COVID-19 tunnel is possibly near; however, this won’t slow the explosive growth in e-commerce that 2020’s lockdowns dramatically accelerated. eMarketer projects that U.S. e-commerce sales will reach $843.15 billion — 15 percent of total retail sales in 2021 — up from $794.5…

How Digital Excellence Became Retail’s Hottest New Look
January 19, 2021 at 3:21 pm

While COVID-19 has brought lots of uncertainty to our world, nothing has been “certain” in the retail world for a very long time, and the current pandemic has undoubtedly disrupted anything resembling “business as usual.” However, whether you run a tiny, web-only startup, are the owner of a single small town brick-and-mortar shop, or the…

Simple Ways Operations Can Help Improve Checkout Conversion
January 12, 2021 at 7:40 pm

Lots of design literature has been written to document e-commerce shopping best practices. User experience (UX) and user interface strategies, like checkout flows or microcopy, matter for increasing purchases. The role operations can play with improving conversion and revenue is often ignored because of its multiple levels of difficulty. Unlike a button, whose color can…

How E-Commerce Quizzes Boost Conversion Rates With Personalization
January 11, 2021 at 9:13 pm

The e-commerce industry recently saw a massive boom from the pandemic, causing a shift to more online shopping. This led to 20 percent growth for the e-commerce industry, which was originally estimated to take five years. This shift led to a loss of one-on-one interactions between businesses and customers — an experience many consumers desire.…

Decreasing Online Shopping Cart Abandonment Through Crowdtesting
December 21, 2020 at 5:27 pm

U.S. Department of Commerce figures show that even with many retail outlets closed for several weeks due to the COVID-19 pandemic, total retail sales rose 4 percent between January and June 2020. Much of this was driven by a 30 percent increase in e-commerce spending. Now, a new Pollfish survey shows nearly 77 percent of…

Retail Success Post-COVID Will Rely on Understanding New Customer Mindsets
December 16, 2020 at 5:36 pm

Almost nine months after COVID-19 started making its mark on the United States, lockdown restrictions and widespread working-from-home offices have caused many American consumers to rethink their shopping habits. While we still don’t know exactly when the pandemic will be declared over, what is clear is that the post-pandemic retail world will be different to…

5 Keys to a Successful Online Retail Loyalty Program
December 10, 2020 at 2:31 pm

Loyalty programs can help online retailers improve customer retention, increase cross-sell and upsell opportunities, and expand margins and revenues. However, poor user experiences can impair customer satisfaction and hamper loyalty programs. Today’s consumers expect fast, friction-free and secure interactions from any device. To unleash the full potential of their loyalty program, retailers need to accelerate…

How Enhanced Content Can Drive Higher Holiday Conversions
December 3, 2020 at 10:38 am

With the threat of winter sparking more coronavirus spread, many consumers will be staying at home and shopping online for their holiday gifts this year. In fact, it’s already reported that e-commerce sales have surged more than 30 percent in 2020. While this is promising for the retail industry as a whole, it's also a…