Web Optimization

The Velocity Imperative: E-Commerce's Need for Speed
February 5, 2024 at 9:50 am

In the relentless world of e-commerce, speed stands as the linchpin to success. Modern times are defined by the “need-it-now” attitude, shorter attention spans, and a surge in TikTok and Instagram shopping experiences. As consumers demand faster interactions, the urgency for swift e-commerce transactions has never been clearer. A core challenge for e-commerce merchants is…

Online Shopping Frustration is Growing ... But Retailers Can Reverse the Trend
December 18, 2023 at 8:43 am

Following a record-breaking “Cyber Five,” retailers are crossing their fingers for robust sales to continue throughout the holiday season. But as online spending rises, so does online shopper frustration — and this has the potential to harm both immediate and long-term sales. Retail data from FullStory shows that online shoppers experienced a 16.3 percent year-over-year…

The Risks of DDoS Attacks and 4 Ways to Fortify Your Defenses This Holiday Season
December 14, 2023 at 2:10 pm

The holiday season is the Super Bowl for retailers, with November and December accounting for 19 percent of total retail sales — even higher for some retailers — in the last five years. Since online purchasing comprises nearly 40 percent of holiday shopping, retailers can't afford to lose sales and frustrate consumers through website outages. Unfortunately,…

How SMBs Can Use Online Marketing Tools to Sleigh the Holidays
December 6, 2023 at 12:45 pm

For small businesses, the holidays aren’t just the most wonderful time of year, they’re the most critical for driving sales and gaining new customers. While independent shops are popular for those who want unique and meaningful gifts for their loved ones, big-box retailers look to dominate the space through advertising and can’t-miss offers. With powerful…

Ensuring E-Commerce Success This Holiday Shopping Season
November 27, 2023 at 2:55 pm

Black Friday and Cyber Monday stand out as pivotal events in the e-commerce calendar. The onset of the holiday shopping spree seems to be ushering in earlier with each passing year, with this season anticipating a surge in consumer spending, building on the momentum witnessed in recent months. While these monumental shopping days present retailers…

5 Practices to Enhance E-Commerce Customer Engagement
November 16, 2023 at 8:38 am

The intense competition in the e-commerce market, rapid changes in consumer shopping habits, and expansion of new technologies require e-commerce businesses to reshape their customer engagement strategies to win buyers and motivate them to return. Catching and keeping customers’ attention requires expertise in the latest customer experience trends and e-commerce technologies. That’s why forward-looking digital…

Tips to Supercharge Your E-Commerce Strategy This Holiday Season
November 7, 2023 at 10:48 am

As the excitement of Cyber Monday builds, are you properly leveraging data to maximize your online sales? According to Bain & Company, the forecast for U.S. retail sales is a modest growth of 3 percent — the slowest since 2018. However, there’s a silver lining: online spending is predicted to soar by a robust 5…

3 Ways Online Retailers Can Improve the Shopping Experience for People With Disabilities
November 2, 2023 at 10:36 am

Online shopping is supposed to be all about speed and convenience. But for the 1.3 billion people globally who have a disability, accessibility issues can make it hard to browse e-commerce sites, compare products, or enter payment details. Imagine trying to buy a jacket online without knowing crucial details about fit, color or pattern. Or…

5 Tips for Avoiding Online Holiday Shopping Fails
October 31, 2023 at 10:57 am

Whether you call it Christmas, the holidays or simply time to re-watch "Home Alone," that time of the year is creeping up on us fast. ‘Tis (almost) the season for serious shopping — and retailers need to make sure their customers’ online experiences are merry and bright. However, as readers of this article well-know, the…

Driving Sales and Brand Loyalty With Compelling PDPs
October 24, 2023 at 9:48 am

Online shoppers rely on product content to make their purchase decisions. In fact, 70 percent abandon their carts due to low-quality product content or a lack of content entirely. The key to decreasing abandonment rates and closing sales? Compelling product detail pages (PDPs). A PDP houses all product content on an e-commerce site and gives…