Web Optimization

Introducing the New Benchmarks for Progressive Web Apps
September 9, 2019 at 2:40 pm

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve the customer experience within PWAs. In a recent 2019 Q2 Mobile Commerce Insights Report, we…

3 Crucial Challenges Retailers Can Overcome With AIOps
August 20, 2019 at 10:29 am

The age of digital disruption has arguably impacted retailers more than any other industry, with well-known brands going out of business or closing stores on a regular basis and consumers increasingly choosing online shopping over brick-and-mortar because of convenience. With pressure to stay competitive, when an outage of any kind (point-of-sale system, inventory management, etc.)…

For Dramatic Lift, Here’s What Your Personalization Strategy Needs
August 13, 2019 at 1:02 pm

There's a lot of research covering how specific personalization tactics have driven return on investment, but what about quantifying the cumulative effect of personalization across the customer journey? In our most recent Ecommerce Quarterly, Monetate’s researchers analyzed more than 1 million online shopping sessions across our retail customers. The goal was to see whether a…

Salesforce Connections Urges Retailers to Up Their Shopper Experience Game
July 23, 2019 at 9:41 am

Attendees at the Salesforce Connections conference in Chicago last month were met with stories of innovation, forward-thinking leaders in e-commerce, and even got their fists pumping with the event’s legendary annual concert. The theme this year was strongly focused on shopper experience, and how the right technology and some out-of-the box approaches can really make…

How to Prepare Your Site for Seasonal Flash Sales
June 27, 2019 at 10:18 am

The feeling of summer is in the air, which is a worthy excuse to hold a sale. Between Mother’s Day and Father’s Day, Easter, Memorial Day, Fourth of July, Prime Day, and everything in between, businesses are handing out discounts once the weather turns warm. But is your site truly ready for the seasonal flash…

Study: Where Consumers Reach a Digital Boiling Point With Brands
June 25, 2019 at 1:36 pm

Digital customer experience is a critical part of business success. Consumers have more options than ever to acquire the product or service of their choice, as well as increasingly simple ways to move from one brand to another. It’s up to brands to ensure consumers’ experiences on their digital platforms are flawless or they risk…

40 Tips for E-Commerce SEO, Part 2: Optimizing On-Site Content and Building Your Site’s Authority
June 7, 2019 at 3:31 pm

In part one of this two-part series, I covered how e-commerce businesses can implement specific tactics for technical search engine optimization as well as for understanding their audiences, competitors, and optimal keyword targets — and why those factor into e-commerce SEO success. Next, you’ll want to look at optimizing each page on your e-commerce site, as…