Web Optimization

Don't Sleep on Checkout. How Casper Has Boosted its Conversion Rate
September 27, 2024 at 9:34 am

A sleep company that sells mattresses, pillows, sheets and other accessories, Casper was having nightmares about its commerce platform migration from a legacy system. However, after a lengthy overrun in project timeline, Casper was ready to go live on Salesforce Commerce Cloud. With that go-live came a stated goal to improve its checkout conversion rate,โ€ฆ

Plan Ahead: Ensuring E-Commerce Success for the Holiday Season
September 9, 2024 at 8:51 am

In the competitive world of retail, early planning is your secret weapon for a standout holiday season. Preparation makes all the difference between a successful holiday season and a disastrous one. Putting off these efforts can put your business at a serious disadvantage. So why wait? Start planning now. Importance of E-Commerce The retail worldโ€ฆ

IT Lessons Learned From Prime Day
August 21, 2024 at 10:39 am

Millions of shoppers flooded Amazon.com on Prime Day in July โ€” but the online retail frenzy didn't just benefit Amazon. In fact, shoppers spent $14.2 billion across various e-commerce sites, an 11 percent increase from last year. Amid persistent inflation, shoppers are searching for discounts, and sales events are proven to attract consumer attention. However,โ€ฆ

The Velocity Imperative: E-Commerce's Need for Speed
February 5, 2024 at 9:50 am

In the relentless world of e-commerce, speed stands as the linchpin to success. Modern times are defined by the โ€œneed-it-nowโ€ attitude, shorter attention spans, and a surge in TikTok and Instagram shopping experiences. As consumers demand faster interactions, the urgency for swift e-commerce transactions has never been clearer. A core challenge for e-commerce merchants isโ€ฆ

Online Shopping Frustration is Growing ... But Retailers Can Reverse the Trend
December 18, 2023 at 8:43 am

Following a record-breaking โ€œCyber Five,โ€ retailers are crossing their fingers for robust sales to continue throughout the holiday season. But as online spending rises, so does online shopper frustration โ€” and this has the potential to harm both immediate and long-term sales. Retail data from FullStory shows that online shoppers experienced a 16.3 percent year-over-yearโ€ฆ

The Risks of DDoS Attacks and 4 Ways to Fortify Your Defenses This Holiday Season
December 14, 2023 at 2:10 pm

The holiday season is the Super Bowl for retailers, with November and December accounting for 19 percent of total retail sales โ€” even higher for some retailers โ€” in the last five years. Since online purchasing comprises nearly 40 percent of holiday shopping, retailers can't afford to lose sales and frustrate consumers through website outages. Unfortunately,โ€ฆ

How SMBs Can Use Online Marketing Tools to Sleigh the Holidays
December 6, 2023 at 12:45 pm

For small businesses, the holidays arenโ€™t just the most wonderful time of year, theyโ€™re the most critical for driving sales and gaining new customers. While independent shops are popular for those who want unique and meaningful gifts for their loved ones, big-box retailers look to dominate the space through advertising and canโ€™t-miss offers. With powerfulโ€ฆ

Ensuring E-Commerce Success This Holiday Shopping Season
November 27, 2023 at 2:55 pm

Black Friday and Cyber Monday stand out as pivotal events in the e-commerce calendar. The onset of the holiday shopping spree seems to be ushering in earlier with each passing year, with this season anticipating a surge in consumer spending, building on the momentum witnessed in recent months. While these monumental shopping days present retailersโ€ฆ

5 Practices to Enhance E-Commerce Customer Engagement
November 16, 2023 at 8:38 am

The intense competition in the e-commerce market, rapid changes in consumer shopping habits, and expansion of new technologies require e-commerce businesses to reshape their customer engagement strategies to win buyers and motivate them to return. Catching and keeping customersโ€™ attention requires expertise in the latest customer experience trends and e-commerce technologies. Thatโ€™s why forward-looking digitalโ€ฆ

Tips to Supercharge Your E-Commerce Strategy This Holiday Season
November 7, 2023 at 10:48 am

As the excitement of Cyber Monday builds, are you properly leveraging data to maximize your online sales? According to Bain & Company, the forecast for U.S. retail sales is a modest growth of 3 percent โ€” the slowest since 2018. However, thereโ€™s a silver lining: online spending is predicted to soar by a robust 5โ€ฆ