Web Optimization

I sit in a lot of usability sessions for AudioEye, a digital accessibility platform. One has stuck with me. A woman who is blind was checking out on a retail site, navigating with a screen reader. Screen readers turn a page's underlying code into speech: a properly labeled button announces as "Place Order, button"; an…

It seems like every holiday season brings record-breaking revenue, yet many retailers may neglect to prepare their sites for the influx of users. For events like Black Friday or Cyber Monday, slow load times, difficult-to-navigate interfaces, or checkout failures can frustrate potential customers, leading them to abandon their carts altogether. Simulating holiday traffic is a…

Let’s start with the bad news: if your website or app slows down during a sale, a product launch, or a major inflection point, consumers won’t wait. They’ll bounce. They might complain — in a DM if they like you; in public if they don’t. Even worse, they may never come back. And you may…

We’ll dive into the common blind spots that cause shoppers to bounce, carts to get abandoned, and revenue to slip through the cracks.

The importance of maintaining high-quality, bug-free websites has never been more critical. A 2024 Chubb survey found that e-commerce sites had a trust rating of 48 percent vs. physical stores, which had a leading 70 percent. Much of this was due to financial fraud (75 percent) or lost payments resulting from glitches in the purchasing…

A sleep company that sells mattresses, pillows, sheets and other accessories, Casper was having nightmares about its commerce platform migration from a legacy system. However, after a lengthy overrun in project timeline, Casper was ready to go live on Salesforce Commerce Cloud. With that go-live came a stated goal to improve its checkout conversion rate,…

In the competitive world of retail, early planning is your secret weapon for a standout holiday season. Preparation makes all the difference between a successful holiday season and a disastrous one. Putting off these efforts can put your business at a serious disadvantage. So why wait? Start planning now. Importance of E-Commerce The retail world…

Millions of shoppers flooded Amazon.com on Prime Day in July — but the online retail frenzy didn't just benefit Amazon. In fact, shoppers spent $14.2 billion across various e-commerce sites, an 11 percent increase from last year. Amid persistent inflation, shoppers are searching for discounts, and sales events are proven to attract consumer attention. However,…

In the relentless world of e-commerce, speed stands as the linchpin to success. Modern times are defined by the “need-it-now” attitude, shorter attention spans, and a surge in TikTok and Instagram shopping experiences. As consumers demand faster interactions, the urgency for swift e-commerce transactions has never been clearer. A core challenge for e-commerce merchants is…

Following a record-breaking “Cyber Five,” retailers are crossing their fingers for robust sales to continue throughout the holiday season. But as online spending rises, so does online shopper frustration — and this has the potential to harm both immediate and long-term sales. Retail data from FullStory shows that online shoppers experienced a 16.3 percent year-over-year…