Free Webinar: Tips to Generate Big Sales Numbers With Big Data
Sponsored by: Pitney Bowes
Speakers: Peter Francis, Vice President, Digital Growth & Acquisition, T-Mobile; Tim McKenzie, General Manager, Big Data Solutions, Pitney Bowes
Consumers expect shopping experiences to be personalized to their individual needs and preferences every time they interact with a brand. Seventy-three percent of consumers said they prefer to buy from retailers that use personal information to make their shopping experiences more relevant, yet only 3 percent of brick-and-mortar retailers are able to identify their customers. Fueling personalization efforts is data, a resource that most retailers have in abundance. However, having data and knowing what do with it are two different matters.
Brick-and-mortar retailers must use data to one, identify their customers and, two, provide them with timely, relevant messaging while they're in-store. If they do, their sales will increase. With brick-and-mortar retailers struggling with increased online competition, every point of differentiation helps. Data makes that possible. This interactive webinar will address the following:
- how to leverage data, including location, to drive in-store sales;
- how location data can be used to better link online and offline shopping experiences;
- why creating a unique, personalized in-store shopping experience has become priority No. 1 for omnichannel retailers; and
- real-world examples of retailers using big data to drive in-store sales.
Sponsored by Pitney Bowes
See below to view this free webinar today!