In-Store Technology

Why Mobile Data Capture Technology is Crucial for Retail Differentiation
September 8, 2022 at 4:39 pm

The pandemic kickstarted an omnichannel shopping trend, with 60 percent to 70 percent of consumers researching and purchasing both in-store and online. At the same time, customer experience remained king. As consumers become increasingly demanding and accustomed to the ease and convenience of shopping online, physical retail stores are having to step up their game.…

Technological Inventions That Shaped the History of Retail
August 17, 2022 at 3:58 pm

Brick-and-mortar retail is in a technology boom. While innovations like self-checkout, mobile apps, and digital kiosks were already popping up in stores, the pandemic only accelerated the adoption of new technologies to connect with customers and keep them safe. Despite focusing on face-to-face interactions and physical products, brick-and-mortar retail’s past is filled with technological innovation…

Personalized Experiences Are a Brand Requirement — Here’s How to Deliver Them, Online and Off
August 10, 2022 at 9:53 am

Although it may feel like the past two years have radically changed retail, many consumer expectations are still the same, just fast-tracked. To meet these expectations, physical stores need to get creative with crafting unique experiences, including using pop-up shops, providing exclusive products and experiences, and managing their supply chain and inventory effectively and sustainably.…

In-Store Digital Displays Are a Financial Necessity, But Invest Carefully
August 10, 2022 at 9:24 am

Brick-and-mortar stores are on a tear. While e-commerce is leveling off at about 21 percent of core retail sales, retailers opened more than 4,200 new stores in the first five months of this year, Cushman & Wakefield reports. At this point, “2022 is on track to be the first year of net-positive store openings since…

Age Accessible Tech: How Retailers Can Meet the Needs of All Age Groups
August 2, 2022 at 7:14 pm

The last three years have brought an explosion of new technology into retail spaces. Electronic shelf labels, virtual mirrors, and self-checkout are just a few ways brick-and-mortar stores are digitizing the retail experience. Retailers are confident delivering a highly personalized, zero-friction experience in a physical setting can improve the shopping experience and help them reclaim…

Every Store Will Have a Brain
June 27, 2022 at 2:28 pm

The global pandemic sparked an evolution in the retail landscape that doesn't show signs of stopping. Namely, there have been two obvious shifts among consumers: increased omnichannel shopping habits and decreased brand loyalty. Customers aren’t hesitating to find another retailer that gives them the shopping experience they desire, whether in-store or online. To keep up…

Zipline's CEO on How to Power Store Performance and Innovation
June 1, 2022 at 12:12 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Melissa Wong, CEO and co-founder of Zipline, the platform enabling best-in-class communication strategies throughout retail organizations. Wong discusses why her background in the retail industry led her to start a technology company (0:54) and why Zipline recently partnered with Total Retail to produce…

5 Ways Computer Vision Can Transform the In-Store Experience
June 1, 2022 at 11:28 am

It’s well known that traditional retailers have struggled to drive foot traffic and customer engagement in brick-and-mortar stores over the past decade. The internet and rise of retailers like Amazon.com — coupled obviously with the onset of the pandemic — have changed the retail landscape in unprecedented ways. But with consumers now venturing back in-store, how…

Developing a Perfect Store Strategy in 2022
May 26, 2022 at 2:29 pm

In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and…

Amazon Opens its First Physical High-Tech Apparel Store
May 25, 2022 at 2:41 pm

Amazon.com opened its first brick-and-mortal apparel store on Wednesday, leveraging technology to set itself apart as it tries to grow its physical presence. Called Amazon Style, the new store, located in California, features machine learning technology to help customers find clothes and personalize recommendations as well as interactive dressing rooms. The store stocks men's and…