In-Store Technology

Emerging Technology Trends That Refocus the In-Store Experience
October 29, 2019 at 2:08 pm

The retail industry has heard the narrative enough: online retail is disrupting and may even unseat traditional brick-and-mortar retailers sooner than later. But the data tells another story. According to the U.S. Census Bureau, e-commerce accounted for only 10.2 percent of total U.S. retail sales at the close of Q1 2019. That evidence serves as…

Driving the ‘Call to Action’ With In-Store Beacons
October 28, 2019 at 9:57 am

As smartphones continue to serve as shoppers' personal assistants, retailers can utilize key capabilities like in-store beacons to offer personalized updates to customers’ smartphones throughout their shopping journey. Whether a consumer is shopping in-store, attending an event, or even shopping at a reseller partner, they expect to receive special information to further influence their purchase…

New Tech Bridging Physical and Digital Retail Channels
October 22, 2019 at 11:16 am

The optics on the health of the retail industry have been gloomy for some time now, with one old-school brand after another biting the dust on a regular basis, according to major headlines. More often than not, the blame lands on online brands and big-box giants like Amazon.com or Walmart, which are relatively easy targets…

How PUMA Has Integrated Technology Into its New York City Flagship Store
October 17, 2019 at 11:19 am

PUMA opened the doors to its first-ever North American flagship store recently, located on Fifth Avenue in New York City. With a focus on cutting-edge technology and innovative products, the store showcases an immersive PUMA brand space. The flagship store offers consumers a unique shopping experience through innovative sports engagement zones, a customization studio, and…

McKinsey Builds a ‘Store of the Future’ in Mall of America
October 16, 2019 at 11:30 am

Global management consulting firm McKinsey & Company launched a new pop-up store at the Mall of America last month, a large investment in its retail practice. The store, Modern Retail Collective, features products from Elevé Cosmetics, Kendra Scott, ThirdLove and type:A Deodorant. “The purpose of the store is to provide retailers a real, flexible environment — a learning…

The Road to In-Store Success is Paved With AI
October 16, 2019 at 10:20 am

In today’s modern world, connectivity is key. This is true for most facets of everyday life — how we communicate, how we travel, even how we shop. Consumers expect their physical experiences to be highly connected, with technology serving as a life raft for any troublesome or inconvenient situations they encounter. But despite their elevated…

A Big Year for Stores
October 10, 2019 at 12:33 pm

RSR has been conducting an annual benchmark on the state of the store since the company launched in 2007. It’s one area where we always hope to see change from the previous year’s respondents. After all, many of us have grown disillusioned with how little the shopping experience has changed in the physical world. As…

Retailers Are Failing to Meet Consumer Expectations on In-Store Technology, Survey Reveals
September 27, 2019 at 12:52 pm

The implementation of in-store retail technologies is lagging far behind consumer expectations surrounding these new tools, according to a new A.T. Kearney report. The survey on which the report was based polled 1,000 people from various demographic and economic backgrounds about emerging retail technologies used in physical stores, and focused on five crucial technologies: augmented reality;…

Foot Locker Teams With Nike to Open 'Power' Stores
August 9, 2019 at 11:29 am

Foot Locker is teaming with Nike as it rolls out bigger, more interactive stores. These so-called Power stores are four times as big as a typical Foot Locker store in malls. The newest will open Saturday in New York — in the Washington Heights neighborhood of Manhattan. The retailer plans to open upwards of 50 Power stores over…

The Primary Reasons Shoppers Don't Come Back to Stores
July 26, 2019 at 12:47 pm

In this week’s Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the challenge brick-and-mortar retailers face in getting customers to come back to their stores to shop again. Specifically, they analyze a recent article published on myTotalRetail.com, The 4 Reasons Shoppers Don’t Come Back to Stores, which was authored by Tom Buiocchi, president…