Geo-Location

Why E-Commerce Needs Brick-and-Mortar Retail
November 16, 2022 at 5:23 pm

As e-commerce has exploded in popularity, the question of how brick-and-mortar retailers would fare in the future has been widely debated. The notion of a “retail apocalypse” reached a crescendo during the pandemic as year-over-year e-commerce grew two to five times faster in 2020. So, where do retailers go from here? When it comes to…

How Advertisers Can Ensure Success This Back-to-School Shopping Season
August 30, 2022 at 9:38 am

Despite mounting inflation and an unpredictable future, the estimated back-to-school market size will reach $34.4 billion this year, up 24 percent since 2019. Even amid a looming recession, shoppers are expected to turn out in droves, and retailers stand to gain serious profits — so long as they can properly capitalize on advertising campaigns and get…

Using Global Location Data to Ramp Up Your Retail Business
April 27, 2022 at 4:07 pm

Human mobility data can drive better decision making and adapt more easily to changing circumstances. This type of data comprises anonymized, aggregated information regarding people movements based on their cellular network locations. For retailers, it can be used for anything from determining which products to carry to which shop locations to prioritize. Traditional sales data…

How Location Intelligence Can Help Support Local Businesses
March 2, 2022 at 12:12 pm

Small businesses are the backbone of our country. The United States is home to 32.5 million small businesses, and these companies, in turn, employ 46.8 percent of the private workforce. Despite their prevalence, local businesses are challenged by the increasing popularity of big-box stores and online retailers. Complicating matters further are the rapidly changing interests…

Retail’s Watershed Moment: Here’s How to Get Ahead in the New Era
March 2, 2022 at 10:55 am

Over the last decade, the retail industry has undergone seismic shifts, from the social media boom to widespread adoption of smart devices. However, nothing has impacted retail quite like the pandemic. New channels and behaviors — e.g., buy online, pick up in-store (BOPIS); curbside pickup; same-day delivery — emerged out of necessity, but are now…

Location-Based Advertising (LBA): An Effective Marketing Strategy
September 22, 2021 at 10:37 pm

Industry forecasts predict spending on location-targeted mobile advertising to exceed $32 billion by December 2023 — up from $21 billion just three years ago. A Factual report says 90 percent of marketers believe location-based advertising (LBA) grows customer bases by 86 percent and increases customer engagement by 84 percent. When it comes to marketing strategy, location…

Retailers Can Pave the Way to Success With Lessons Learned in 2020
February 17, 2021 at 9:25 pm

As we push further into 2021, one thing is undoubtedly true: we can’t be certain what the rest of the year will bring. Along with nearly every other sector, the retail industry faced massive disruption in 2020. Iconic brands, such as Lord & Taylor, closed brick-and-mortar locations as COVID-19 accelerated the shift from physical stores…

Local Search and COVID: What Retailers Need to Know
February 4, 2021 at 5:01 pm

To say that the COVID-19 pandemic has had massive consequences on the retail industry would be an incredible understatement. From bankruptcies to widespread contractions in operations, the retail industry has been at the center of the COVID-19 economic crisis since the beginning of the outbreak. And beyond just the operational difficulties they’ve had to face,…

Store Intelligence Planning: The Next Frontier in Data-Driven Marketing
January 6, 2021 at 8:46 am

The pandemic has created more chaos for the retail industry than arguably for any other. Despite all of the turbulence, the overall strength of the sector hasn't weakened. The COVID-19 lockdowns sparked a pendulum swing away from physical retail to e-commerce, but in the long term, traditional shopping will remain important. According to the latest…

The State of GDPR and Data Privacy 
September 21, 2020 at 10:56 am

Over the past couple of years, data privacy has been a focal point among executives and government leaders. In the wake of major scandals involving the likes of Facebook, officials have enacted measures like GDPR and CCPA in an effort to curb the mishandling of data — and give peace of mind to customers about their personal information.…