Geo-Location

Location-Based Services and AI: The Secret Ingredients for Retailers This Holiday Season
November 27, 2023 at 10:07 am

Retailers are set for a big holiday shopping season. Consumers today are more discerning than ever, seeking convenience, personalization and customization. For retailers, this is both a challenge and an opportunity. Those that digitally transform to become more visible, personalized and connected will be well-positioned to thrive. Location data has always been integral to retail…

E-Commerce Localization is the Big Trend of 2023
June 5, 2023 at 9:57 am

Nowadays, any organization looking to thrive needs to think seriously about global expansion, but there’s no possible way to expand without being able to communicate effectively with your various customers, vendors and stakeholders in multiple languages. That’s why, in 2023, e-commerce localization has become one of the industry’s biggest trends. E-commerce localization is the process…

How Location Data is Helping Retailers Bounce Back From the Downturn
April 19, 2023 at 12:56 pm

As economies worldwide roar back after 2022’s downturn, retailers are looking for ways to capitalize on a flurry of new consumer activity. Armed with insights from the bumpy years of the COVID-19 pandemic, many are turning to data-driven strategies to shore up their customer base and find new markets. One important tool for driving retail…

Why Location-Based Advertising Often Misses the Mark
January 3, 2023 at 7:08 pm

Marketers depend on location-based advertising to deliver tailored recommendations directly to mobile devices. Provided that its data is accurate, geospatial marketing improves campaign accuracy and return on investment, elevates the consumer experience, and offers brands a means of measuring success. By unlocking these benefits, agencies from every sector are offering brick-and-mortar customers opportunities to compete…

Why E-Commerce Needs Brick-and-Mortar Retail
November 16, 2022 at 5:23 pm

As e-commerce has exploded in popularity, the question of how brick-and-mortar retailers would fare in the future has been widely debated. The notion of a “retail apocalypse” reached a crescendo during the pandemic as year-over-year e-commerce grew two to five times faster in 2020. So, where do retailers go from here? When it comes to…

How Advertisers Can Ensure Success This Back-to-School Shopping Season
August 30, 2022 at 9:38 am

Despite mounting inflation and an unpredictable future, the estimated back-to-school market size will reach $34.4 billion this year, up 24 percent since 2019. Even amid a looming recession, shoppers are expected to turn out in droves, and retailers stand to gain serious profits — so long as they can properly capitalize on advertising campaigns and get…

Using Global Location Data to Ramp Up Your Retail Business
April 27, 2022 at 4:07 pm

Human mobility data can drive better decision making and adapt more easily to changing circumstances. This type of data comprises anonymized, aggregated information regarding people movements based on their cellular network locations. For retailers, it can be used for anything from determining which products to carry to which shop locations to prioritize. Traditional sales data…

How Location Intelligence Can Help Support Local Businesses
March 2, 2022 at 12:12 pm

Small businesses are the backbone of our country. The United States is home to 32.5 million small businesses, and these companies, in turn, employ 46.8 percent of the private workforce. Despite their prevalence, local businesses are challenged by the increasing popularity of big-box stores and online retailers. Complicating matters further are the rapidly changing interests…

Retail’s Watershed Moment: Here’s How to Get Ahead in the New Era
March 2, 2022 at 10:55 am

Over the last decade, the retail industry has undergone seismic shifts, from the social media boom to widespread adoption of smart devices. However, nothing has impacted retail quite like the pandemic. New channels and behaviors — e.g., buy online, pick up in-store (BOPIS); curbside pickup; same-day delivery — emerged out of necessity, but are now…