Geo-Location

How Retailers Can Reach Overwhelmed Consumers in 2020
January 16, 2020 at 9:41 am

The retail industry has witnessed a seismic shift as of late, with the emergence of direct-to-consumer (D-to-C) brands, an increasingly saturated market with a flood of new options in every vertical, and the ever-lingering dominance of Amazon.com and other e-commerce giants. Therefore, it’s no surprise that brands have had to drastically shift their strategies to…

A Guide to Meeting Customers Where They’re At
October 14, 2019 at 8:39 am

Recently, 7-Eleven announced a new app that enables customers to receive delivery where it’s convenient for them at a drop of a pin, whether it be at a park, beach, sports field, entertainment venue, or any other location that may not have a traditional address. Last year, Burger King launched a campaign that allowed anyone within 600…

Effective Behavioral Targeting Depends on Accurate Data. So Why Aren’t We Demanding it Be Verified?
September 13, 2019 at 11:50 am

A rapidly growing portion of location-based advertising spend is shifting from targeted media to behavioral-based audience targeting. This essentially means that brands are moving away from investing in location-targeted advertising and opting instead for buying pre-packaged audience segments that reflect the desired location behaviors of their prospects and customers. This strategy makes sense if the…

5 Creative Push Campaigns to Get More From Mobile
June 10, 2019 at 12:06 pm

Retailers are making progress with mobile, with a recent study showing the number of retailer apps used by consumers doubled in 2018, from an average of two to four. However, downloads is only half the challenge. Many brands are failing to take advantage of consumers’ growing penchant for retail apps by concentrating more on building…

Location Data is the Oil for Retailer Conquest
May 10, 2019 at 12:01 pm

E-commerce has expanded the retail sector’s battlefield to beyond the physical store. While e-commerce has been at the center of retailers’ growth plans, expanding physical shelf space is still crucial to marketers. As someone who used to work in the retail sector, I know that just three feet of additional shelf space can result in…

5 Power Plays to Meet the Demands of Today’s Omnichannel Consumers
May 3, 2019 at 10:42 am

In this new retail reality, most consumers are on an indefinite power play. If we think about it in hockey terms, modern shoppers now have the advantage over many retailers simply because of their need for immediate gratification. Consumers want the products they want, and they want to dictate exactly how, when and where they…

Advertising Opportunities to Put on Your 2018 Holiday List
November 28, 2018 at 10:49 am

This holiday season, it's more important than ever for advertisers to incorporate digital advertising into their marketing strategies. Over half of the U.S. population uses connected devices like smart TVs, desktop computers and mobile devices to watch broadcast-quality content. eMarketer projects that this number won't stop growing any time soon. In fact, over-the-top (OTT) platforms…

The Secret Behind Retail Mega-Growth With a Geographic Information System
November 8, 2018 at 2:29 pm

How does a retailer decide where to locate 2,500 new stores in one year, and at the same time have confidence that all of these new locations will be successful? And how do you do it in a country as vast as Russia? This is the challenge that faces X5 Retail Group, one of the…