Geo-Location

In the retail industry, success hinges on the retailer’s ability to engage with both potential and returning customers. However, considering the number of options available to consumers — from e-commerce platforms offering same-day delivery to online ordering with pickup — it's becoming increasingly difficult for retailers to make these all-important connections. Thankfully, innovative tools are…

Retailers are set for a big holiday shopping season. Consumers today are more discerning than ever, seeking convenience, personalization and customization. For retailers, this is both a challenge and an opportunity. Those that digitally transform to become more visible, personalized and connected will be well-positioned to thrive. Location data has always been integral to retail…

Nowadays, any organization looking to thrive needs to think seriously about global expansion, but there’s no possible way to expand without being able to communicate effectively with your various customers, vendors and stakeholders in multiple languages. That’s why, in 2023, e-commerce localization has become one of the industry’s biggest trends. E-commerce localization is the process…

As economies worldwide roar back after 2022’s downturn, retailers are looking for ways to capitalize on a flurry of new consumer activity. Armed with insights from the bumpy years of the COVID-19 pandemic, many are turning to data-driven strategies to shore up their customer base and find new markets. One important tool for driving retail…

In this webinar, we’ll show the difference between the various types of traffic data.

Marketers depend on location-based advertising to deliver tailored recommendations directly to mobile devices. Provided that its data is accurate, geospatial marketing improves campaign accuracy and return on investment, elevates the consumer experience, and offers brands a means of measuring success. By unlocking these benefits, agencies from every sector are offering brick-and-mortar customers opportunities to compete…

As e-commerce has exploded in popularity, the question of how brick-and-mortar retailers would fare in the future has been widely debated. The notion of a “retail apocalypse” reached a crescendo during the pandemic as year-over-year e-commerce grew two to five times faster in 2020. So, where do retailers go from here? When it comes to…

Despite mounting inflation and an unpredictable future, the estimated back-to-school market size will reach $34.4 billion this year, up 24 percent since 2019. Even amid a looming recession, shoppers are expected to turn out in droves, and retailers stand to gain serious profits — so long as they can properly capitalize on advertising campaigns and get…

Human mobility data can drive better decision making and adapt more easily to changing circumstances. This type of data comprises anonymized, aggregated information regarding people movements based on their cellular network locations. For retailers, it can be used for anything from determining which products to carry to which shop locations to prioritize. Traditional sales data…

Small businesses are the backbone of our country. The United States is home to 32.5 million small businesses, and these companies, in turn, employ 46.8 percent of the private workforce. Despite their prevalence, local businesses are challenged by the increasing popularity of big-box stores and online retailers. Complicating matters further are the rapidly changing interests…