Analytics

Understanding Your Customers is at the Heart of Retail Success
August 19, 2019 at 11:56 am

In 1998, economist B. Joseph Pine II wrote that the world of retail was changing. He noted that the service economy was coming to an end, soon to be replaced with an economy based on memorable experiences and shared events. Now, over 20 years later, the "experience economy" has moved from an academic theory into…

Are Your Manufacturers Giving You State-of-the-Art Research?
July 24, 2019 at 9:33 am

As a retailer, you expect your manufacturing partners to support category growth with customer research. But are you getting the insights that matter most? Path-to-purchase (P2P) analytics is gaining traction as a research approach that represents a huge leap forward in understanding and charting today’s complex shopper journeys. P2P recognizes the omnichannel world for what…

How Predictive Analytics Improve Inventory Allocation, Order Fulfillment at Lucky Brand
July 15, 2019 at 11:15 am

In episode 204 of Total Retail Talks, Executive Editor Joe Keenan interviews Mike Relich, chief operating officer at Lucky Brand, a denim and fashion brand for men, women, and kids. Listen in as they discuss Lucky Brand's use of predictive analytics to improve inventory allocation across channels (store, web, wholesale), touching specifically on Lucky Brand's partnership with…

What D-to-C Brands Can Teach Legacy Retailers About Personalization and Data
July 12, 2019 at 11:03 am

Legacy brands carry legacies for a reason. They have the history, heritage and name recognition associated with brand longevity, but sometimes all those years of experience can be a hindrance rather than a help when it comes to re-evaluating tactics to attract a new audience. This is where studying the strategies of direct-to-consumer (D-to-C) brands…

Vineyard Vines Uses a Data Analytics Solution to Drive Effective Marketing
May 13, 2019 at 11:49 am

In episode 195 of Total Retail Talks, Joe Keenan interviews Chris Fitzpatrick, vice president of business analytics and strategy at Vineyard Vines, a clothing and accessories retailer founded in Massachusetts. Listen in as they discuss how Vineyard Vines’ use of an analytics tool has enabled the brand to obtain a single view of its customer across…

How HelloFresh is Using Data to Create a More Efficient Supply Chain
April 10, 2019 at 10:53 am

I attended the 2019 Home Delivery World conference in Philadelphia last week. Over the course of two days, the retail logistics conference featured speakers from brands such as QVC, Giant, and Etsy, presenting on topics ranging from grocery and e-commerce, to parcel and heavy goods, to last-mile delivery and returns. A session in the Data…

How Analytics is Reinvigorating Retail
April 3, 2019 at 12:13 pm

Since the mid 1990s when Jeff Bezos founded Amazon.com to sell books online, and Pierre Omidyar created eBay — enabling everyone to sell everything — new business models have threatened to destroy the traditional retail economy. To remain successful, brick-and-mortar retailers must offer personalized and deeper online and in-store customer buying experiences. How? By harnessing…

Data and Analytics Are the Path to Success for Retailers
March 25, 2019 at 11:01 am

While outsiders have long tried to put a death sentence on retailers in the brick-and-mortar space, the industry keeps chugging along. Insiders understand there’s still plenty of potential for growth — even as e-commerce continues to scale. But for there to be sustained success, big data must be properly leveraged. Unlocking the Power of Data…

Tariffs: How Smart Retailers and Brands Are Handling the Trade War
February 19, 2019 at 11:24 am

The trade war with China has been cited as a primary cause of much of the recent economic volatility, from the stock market dive last fall to fluctuations in oil prices. While it's clear that tariffs are creating some level of instability as companies and investors try to guess what will happen next, many retailers…