Analytics

3 Ways Data Powers Intelligence-Driven CPGs
September 24, 2020 at 9:38 pm

Consumer packaged goods (CPG) companies should be eager to reclaim the customer relationship from retailers and innovate through strategies such as direct-to-consumer e-commerce, especially given heightened urgency resulting from COVID-19. Strategically collecting and understanding customer data creates value for all parties through direct feedback on consumer behavior. Consumers are better understood and served, while CPG…

Big Data and the Future of Retail
September 3, 2020 at 10:14 am

The retail experience was undergoing a transformation even before the current pandemic forced massive changes in shopping behavior. A 2019 survey revealed that 92 percent of 1,400 retail leaders identified "reinventing the customer experience" as their top business priority. However, with the new reality we’ve all been forced into, the stakes for retailers are higher…

Turning to Tech: How Data and Devices Can Help Retailers Comply With COVID-19 Safety Measures
August 11, 2020 at 3:39 pm

Amid the coronavirus pandemic, a retailer’s ability to operate safely depends on the dual effectiveness of its social distancing measures and sanitation protocols. It’s the new reality of 2020, which only intensified with the resurgence of the virus across the U.S. in July. That showcased exactly why retailers must have the right precautionary measures in…

Retail Modernization: Unlocking Actionable Insights
July 9, 2020 at 5:21 pm

Disparate systems and siloed data make it nearly impossible for retailers to effectively run analytics that provide insight into the business and its customers. Modernizing legacy infrastructures and moving data to a centralized location within a cloud platform lets retailers reduce IT spend (from costly maintenance), leverage advanced technologies to transform structured data into actionable…

Two Sides of the Identity Equation for Retailers
July 7, 2020 at 9:40 am

Retailers are strongly committed to leveraging innovative technology to create a meaningful experience for their customers — particularly as more customers interact with them digitally. Think about all of the companies that enable you to order items online and pick them up in-store, order food through mobile apps, and/or watch video via streaming services. These…

Advanced Analytics: How Retailers Can Make the Most of Their Data
June 24, 2020 at 4:49 pm

On average, U.S. households have 11 connected devices and consumers consistently engage with multiple touchpoints before making a purchase. It’s no surprise then that many retailers are struggling to organize and make use of the increasingly high volume of available data. Truly understanding the many types of both first- and third-party data is essential for…

Measurement is a Vital Component for Retail Success
June 11, 2020 at 5:14 pm

Retail has been completely flipped on its head. An industry, which once solely relied on brick-and-mortar locations, has undergone a massive transformation with the introduction of the digital ecosystem. The shift to online and in-app purchases may lead some to believe that physical store locations have been rendered obsolete. However, the reality is that couldn’t…

COVID-19 Resources: Leadership, Data, Returning to Work, and More
May 29, 2020 at 6:20 pm

Welcome to this week's Retail Resources, which features a curated list of the best content and resources that I hope will help you navigate the coronavirus pandemic. This week, I offer information and resources about leadership, interesting data, information on returning to work, and more. If there's anything you would like me to share in a…

Surfacing Trends and Predictive Insights With Advanced Analytics
May 28, 2020 at 4:49 pm

There's no more critical time for businesses to leverage advanced analytics than now. Even as companies cut back on non-essential spending and reassess their priorities, doubling down on analytics in shaping strategic decision making can perhaps yield the greatest return on investment.