Analytics

Frito-Lay Uses Predictive Analytics, Supply Chain Innovations to Grow Sales
November 18, 2019 at 1:00 pm

In episode 222 of Total Retail Talks, Executive Editor Joe Keenan interviews Mike Del Pozzo, chief customer officer and senior vice president of sales at Frito-Lay North America, a leading PepsiCo snack foods brand. Listen in as Del Pozzo discusses the history of the 80-year-old brand, its distribution channels, and how shifting consumer behaviors has impacted…

Segment Those Who Care Most: RFM Analysis for Retail
October 30, 2019 at 12:37 pm

Divide and conquer is not only Caesar’s motto but also a great piece of advice for modern retailers. Once you’ve collected information on your customer base in your CRM system or loyalty program, you need to analyze it. You should reveal everything your data may know about your customers and use those insights to grow…

How Retailers Can Use AI Analytics to Increase Revenue
October 25, 2019 at 10:41 am

Powerful computing advances in recent years have enabled retailers to use artificial intelligence (AI) to help them realize their full potential. AI analytics uses machine learning to find differences and make assumptions automatically. A study by Business Insider suggests that as much as 85 percent of customer interactions will be controlled without a human by…

Offline Retail With an Online Tail: Who Wags Whom?
October 3, 2019 at 12:44 pm

Each shop, even the tiniest, dreams of becoming a giant with great online and offline sales. But when companies have both online and offline sales, reasonable questions come up: How do the online and offline domains influence each other? How can you profit from this influence? The Meaning of ROPO The research online, purchase offline…

Identifying Omnichannel Risk and Opportunities With Prescriptive Analytics
September 26, 2019 at 12:15 pm

Omnichannel (or what I would call consumer-centric retail) is a critical component of a successful retail operation. Recent research by Google indicates that omnichannel shoppers have a 30 percent higher lifetime value than single-channel shoppers. It’s easy to understand why retailers are growing their omnichannel activities. However, with this growth comes risk and opportunity. One…

Understanding Your Customers is at the Heart of Retail Success
August 19, 2019 at 11:56 am

In 1998, economist B. Joseph Pine II wrote that the world of retail was changing. He noted that the service economy was coming to an end, soon to be replaced with an economy based on memorable experiences and shared events. Now, over 20 years later, the "experience economy" has moved from an academic theory into…

Are Your Manufacturers Giving You State-of-the-Art Research?
July 24, 2019 at 9:33 am

As a retailer, you expect your manufacturing partners to support category growth with customer research. But are you getting the insights that matter most? Path-to-purchase (P2P) analytics is gaining traction as a research approach that represents a huge leap forward in understanding and charting today’s complex shopper journeys. P2P recognizes the omnichannel world for what…

How Predictive Analytics Improve Inventory Allocation, Order Fulfillment at Lucky Brand
July 15, 2019 at 11:15 am

In episode 204 of Total Retail Talks, Executive Editor Joe Keenan interviews Mike Relich, chief operating officer at Lucky Brand, a denim and fashion brand for men, women, and kids. Listen in as they discuss Lucky Brand's use of predictive analytics to improve inventory allocation across channels (store, web, wholesale), touching specifically on Lucky Brand's partnership with…

What D-to-C Brands Can Teach Legacy Retailers About Personalization and Data
July 12, 2019 at 11:03 am

Legacy brands carry legacies for a reason. They have the history, heritage and name recognition associated with brand longevity, but sometimes all those years of experience can be a hindrance rather than a help when it comes to re-evaluating tactics to attract a new audience. This is where studying the strategies of direct-to-consumer (D-to-C) brands…

Vineyard Vines Uses a Data Analytics Solution to Drive Effective Marketing
May 13, 2019 at 11:49 am

In episode 195 of Total Retail Talks, Joe Keenan interviews Chris Fitzpatrick, vice president of business analytics and strategy at Vineyard Vines, a clothing and accessories retailer founded in Massachusetts. Listen in as they discuss how Vineyard Vines’ use of an analytics tool has enabled the brand to obtain a single view of its customer across…