Analytics

Why Location Data is a Must-Have to Win Big in Retail
June 22, 2018 at 10:20 am

Was the search campaign, the Facebook ad or the TV spot the most impactful for the sale? Identifying attribution — i.e., which piece of marketing actually helped drive customers into stores and online shopping carts — is a hugely important challenge for Fortune 100 companies and startups alike. Yet brands aren't shying away from the…

Keeping Up With the Competition: Retail Lessons
May 31, 2018 at 10:23 am

Was the search campaign, the Facebook ad or the TV spot the most impactful for the sale? Identifying attribution — i.e., which piece of marketing actually helped drive customers into stores and online shopping carts — is a hugely important challenge for Fortune 100 companies and startups alike. Yet brands aren’t shying away from the […]

Retailers Are Bullish on Cloud Analytics, But Need to Speed Up the Pace
May 18, 2018 at 9:32 am

Compared with other industries, retailers are ahead in some areas of cloud analytics — and lag in others. A new survey from Teradata reveals that retailers continue to invest heavily in cloud analytics to stay ahead of competitors and innovate for customers. The largest global retailers are moving their analytics operations to the cloud at…

Retail Analytics Report
May 16, 2018 at 12:34 pm

Was the search campaign, the Facebook ad or the TV spot the most impactful for the sale? Identifying attribution — i.e., which piece of marketing actually helped drive customers into stores and online shopping carts — is a hugely important challenge for Fortune 100 companies and startups alike. Yet brands aren’t shying away from the […]

Retailers Are Bullish on Cloud Analytics, But Need to Speed Up the Pace
May 4, 2018 at 5:53 pm

Compared with other industries, retailers are ahead in some areas of cloud analytics … and lag in others. A new survey from Teradata reveals that retailers continue to invest heavily in cloud analytics to stay ahead of competitors and innovate for customers.

Retail Analytics: More Than Just Numbers
April 11, 2018 at 12:49 pm

An ever-increasing number of retailers are searching for undiscovered opportunities using data science and machine learning. Massive volumes of data in storage networks are accumulating daily for retailers to explore, but without the right tools and methods to understand their meaning, it’s all just noise. Choosing the right high-performance computing technology, developing the best processes…

Org Changes Help Gap Get Back on Track
March 1, 2018 at 12:37 pm

In a keynote presentation at eTail West in Palm Springs, Calif., earlier this week, Noam Paransky, senior vice president, digital, Gap Inc., detailed how the retailer has transformed its organization to better position itself to serve today’s omnichannel consumers. Gap was one of the first mall-based retailers to have an e-commerce site, launching in 1997.…