Analytics

Smoothing Shoppers’ Paths With Big Data
June 29, 2021 at 3:57 pm

If you’re at all like me, you’re eager for a return to a semblance of the "old normal." You miss sitting in your favorite coffee shop, trying the specials in your local diner, browsing the stacks at your neighborhood bookstore, or trying on clothes in the fitting room. Here’s a surprise: If you’re at all…

Video Analytics Can Help Balance Pandemic-Era Safety With a Positive CX
June 29, 2021 at 3:12 pm

Despite the ongoing vaccine rollout, it's important that retailers continue to enforce COVID-19 safety measures to protect customers and employees. Fortunately, it's possible to prioritize safety while also providing shoppers with an enjoyable experience. One effective way to strike this balance is by using video content analytics software. Video surveillance cameras are commonly used in…

Post-COVID Prediction … The New Normal
May 26, 2021 at 2:18 pm

We've rounded the corner and thank goodness we feel the country is on the backside of the COVID pandemic. What a ride it has been! It's far from over, but under control. For many consumer companies, COVID caused a surge in business with more people working and shopping from home. It has put pressure on…

Top Considerations for Retail and CPG Companies to Leverage Data and Revolutionize Business
May 17, 2021 at 5:06 pm

For businesses, the global health crisis turned digital transformation from a marathon into a sprint — particularly for retail and consumer goods companies. Businesses had to quickly condense their road maps for digital transformation, in many cases pivoting from a three-year timeline to a three-month timeline. While the abrupt race to go digital has been…

Catalog KPIs … Keeping Your Eyes on the Ball
April 28, 2021 at 7:02 pm

Key performance indicators (KPIs) are important to any print catalog or digital marketing business. Knowing how often and which KPI to track can make a huge difference to your profit and loss (P&L) statement. You need to separate the “nice to know” from the “need to know” information. Tracking nonessential KPIs might make you feel…

5 Ways AI Helps Retailers Get Ready for the Post-Pandemic Economy
April 12, 2021 at 4:59 pm

As vaccine distribution moves us closer to a post-pandemic life, businesses are still navigating the economic uncertainty. Retail leaders understand that consumer buying patterns have changed in ways that are likely to persist once the virus is under control. Retailers know they’ll need to adapt to stay a step ahead of competitors and increase profits…

Need More Customers? Look to the Data
March 10, 2021 at 11:17 am

COVID-19 has wrought many changes in society. For retailers, perhaps the most important is the massive shift to online purchases of just about everything. On the one hand, online retailers of all kinds are facing more competition from newcomers which previously concentrated on in-store sales. With more e-commerce sites to compete against — especially, of…

Next-Gen Experience Management: Stop Reacting, Start Anticipating
February 23, 2021 at 2:51 pm

In a rapidly changing retail environment, there's one seemingly obvious constant. A positive experience, whether with a brand, product, service or an employee, forms the foundation of meaningful customer engagement and drives sales. The imperative, therefore, is for companies in all industries to figure out how to create experiences that reflect exactly what their customers…