The Growing Role of Product Content Management in E-Commerce Success
Sponsored by: Salsify
Speakers: Mandy Nowels, VP of Marketing and E-commerce, The Spice & Tea Exchange; Michael Hauck, Director of Product Development, Salsify
The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models. The result has been a significant increase in the number of brands opting to sell direct to consumer (DTC). However, these DTC brands are being confronted with new challenges for the first time, including the need to centralize all of their product content (copy, images, reviews, etc.); enrich it; and automate the feed of it to their e-commerce platform, whether it be Salesforce Commerce Cloud, Shopify, BigCommerce, among others.
This interactive webinar features expert speakers who will address the following:
- leading indicators you need a purpose-built technology to manage product content;
- why a structured product content management process is crucial for selling online, both DTC and wholesale;
- real-life examples of brands successfully selling DTC, and what they’re doing differently;
- what to look for in a technology partner when choosing to sell DTC; and
- much more!
Sponsored by Salsify
Couldn’t make it on June 11th? No problem! Total Retail webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.