Search Engine Marketing

How AI Really Works in Amazon Advertising
August 30, 2019 at 10:10 am

Artificial intelligence (AI) is one of the most prevalent buzzwords of our time. Everyone expects it to change the world, from driving our cars and making our burgers to policing our citizens – even writing surprisingly believable articles called "How AI Will Change Marketing." And what industry could be better suited to an AI revolution…

Stats Retailers Can’t Ignore When Crafting Their Google Ads Strategy
May 29, 2019 at 2:49 pm

Google is fast at work refining and consolidating its Ads platform. The tech giant has rolled out a number of new features and ad formats that increase automation across channels, improve the mobile experience, and drive in-store shopping. As Google Ads has evolved, so too must retailers’ performance marketing strategies. My employer, Sidecar, a performance…

A Brave New Retail World: New Options for Brands to Drive Traffic to Amazon
April 11, 2019 at 12:33 pm

Last month, Google changed its sitelink extensions policy, officially allowing brands to link product ads to select store pages they don’t own, starting with Amazon.com and Best Buy. This news represents another milestone in the transformation of e-commerce; another puzzle piece clicking into place for brands building a holistic, multichannel digital strategy. With this sanction,…

In the Company of Genius: Adidas, Starbucks, Walmart Receive ‘Genius’ Distinction
April 10, 2019 at 11:15 am

A question we hear frequently from clients is: “How do I become a digital Genius?” In our research, Genius brands represent the leaders in digital media, e-commerce, product innovation, and organizational structure. For the majority of brands and retailers, particularly those that fall into the “Average” or “Challenged” categories from a digital performance standpoint, the…

3 Ways Retailers Can Align Their Sales Funnel to Digital Strategies
March 28, 2019 at 11:22 am

During the 2018 holiday season, retailers saw stellar e-commerce year-over-year growth of over 15 percent. This upward trend was seen across retail categories, desktop and mobile. Average order values also indicated that even though shoppers took advantage of sale items, they spent their savings and then some on additional items. Of course, some retailers didn't…

Retail Marketing Leaders Trend Report: The Top Online Performers and Strategies in 2018
October 9, 2018 at 12:10 pm

Using online search data from 2018, Conductor identified the leading brands in retail search and the strategies they're employing to own key market share on Google and beyond. Conductor tracked over 100,000 search terms that consumers used to find retail products and information in 2018 using the Conductor Searchlight platform. In aggregate, these search terms represent nearly 300 million searches per month on average by consumers. This report breaks down the details around the retail customer journey, mobile search and key subcategories, and showcases the insights and strategies behind those successes.

Report: Google, Mastercard Cut Secret Deal to Track Retail Sales
August 31, 2018 at 12:03 pm

Google and Mastercard reportedly drafted a secret deal in which certain Google advertisers had access to data that shows if an online ad resulted in a purchase in a physical store. Bloomberg, citing four people with knowledge of the deal, reported that for the past year, select Google advertisers had access to a tool that tracks…