Search Engine Marketing

Search functionality has always been central to digital commerce. For years, it functioned like a rigid index, where shoppers typed in keywords and hoped the right products appeared. Now, as consumer expectations have evolved, that passive model fell behind. Today’s shoppers expect more than functional search; instead, they want guided discovery that's tailored to their…

You’re a retailer, it’s 6:12 pm, and your shopper is sitting in a parking lot with a tired kid in the back seat, typing a question into her phone. Not a brand query or your URL, but a plain English prompt like “Where can I buy size five shin guards nearby, and can I pick…

With shoppers stocking up early to get ahead of tariffs, this holiday shopping season is expected to look different from years past. Getting an early start on deals and emphasizing value is now table stakes for acquiring customers. This year, brands need to be especially mindful to meet consumers where they are. Let's dig into…

For decades, Google’s search market dominance left brands and consumers with limited options. However, with antitrust enforcement against Google’s search monopoly and the emergence of native search advertising — the fastest growing search media channel outside of the legacy search engine results page (SERP) — competition, choice, and innovation are essential components of the search…

Today's retail landscape is no walk in the park. Communication has evolved unimaginably: endless forums and review sites sharing consumer opinions, expectations for highly personalized experiences, and digital giants like Google and Amazon.com, which have conditioned consumers to expect instant access and gratification. It's more demanding and competitive than ever, and meeting these expectations pushes…

Back-to-school marketing has always been a balancing act between exciting kids and appeasing parents. That’s not going to change for the 2024-2025 academic year. What could make the balancing act easier is the bifurcation of channels. Search is No Longer Only Google’s Game Though search will remain an important channel in back-to-school 2024, search is…

CouponFollow analyzed Google search volumes to find out which retailers in the U.S. are going to be the most popular this year. We used search tool Ahrefs to find the most recent data on monthly search volumes for America’s top retailers. Explore the table below for details. Furthermore, there have been nearly 1 billion emails already…

In today's digital landscape, Google is the first go-to platform for users seeking information, products, and services. As Google continues to be an ultra-competitive platform, crafting a winning search strategy has become a daunting task for search marketers. Furthermore, the unavailability of key data points in current Google reports has posed more challenges to achieving…

When it comes to increasing web traffic, search engine optimization (SEO) and pay-per-click (PPC) campaigns can work together to strengthen the presence of a brand online, grow audiences, and drive sales. However, pursuing simultaneous SEO and PPC success — not to mention avoiding cannibalization between the two — requires marketers to break down the traditional…

The pandemic dealt a difficult blow to retail brands competing in local markets. Millions of consumers turned to online shopping during this period, causing unprecedented growth in the e-commerce sector and impacting the bottom lines of brick-and-mortar stores. But now that the dust has cleared, we find that most commerce (84 percent) still occurs in person.…