Search Engine Marketing

How Retailers Can Compete With Amazon in Google Search
August 6, 2020 at 3:00 pm

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published on Total Retail titled, “How Amazon is Dominating Google Searches (And What Retailers Can Do About it),” authored by Tyson Stockton, vice president of client services at Searchmetrics. Amazon.com is the first place most U.S. consumers go…

Branded vs. Unbranded Search in Today’s Retail Landscape
June 19, 2020 at 9:51 am

COVID-19 is forcing brands to rethink their marketing spending, including their commitment to search. Looking ahead, they’ll need to consider all options as they return to data spending post-pandemic. One way to help them figure out what works best and decide where to allocate budgets is by taking a look at branded and unbranded search.…

4 Ways to Optimize Amazon Advertising for Your Brand
June 15, 2020 at 7:31 pm

Way back in 1995, Amazon.com made its first-ever customer sale. Within two short months, Amazon was generating $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, with over 54 percent of all product searches occurring on Amazon. In other words, Amazon…

The Short- and Medium-Term Impact of COVID-19 on Digital Marketing
May 22, 2020 at 10:26 am

By now, we know the overall impact of COVID-19 in the first quarter of 2020 on some of the larger players in the digital advertising ecosystem was not as bad as initially feared. This is broadly consistent with what Kenshoo saw in its quarterly reporting on the state of online advertising as well. However, it…

The Warming Store Sees Dramatic Digital Ad ROI Increase During Coronavirus Pandemic
April 30, 2020 at 6:11 pm

In this video, Editor-in-Chief Joe Keenan interviews Justin Silverman, co-founder of The Warming Store, an outdoor sporting goods retailer. Watch as Silverman discusses how the brand has been affected by the coronavirus pandemic, how operations and online sales have been impacted, and how Amazon.com's changing strategy during this time has helped increase sales at The…

Managing Localized Marketing During a Pandemic: 3 Tips for Multilocation Businesses to Thrive
April 30, 2020 at 12:32 pm

COVID-19 has interrupted business as usual for nearly everyone. While social distancing is continuing to remain a necessity in most areas, it’s essential to continuously think about how to navigate a localized digital presence to remain top-of-mind for consumers. Consider how consumers are looking for local business information during this global pandemic — local search…

How Online Retailers Can Leverage the Power of LSI Content
January 28, 2020 at 10:47 am

Every online retailer is in a competitive market. As an online retailer you’re not only competing for customers, you’re competing to be found in search engines. Without visibility in search engines like Google, Yahoo, and Bing, your store doesn’t stand a chance. Competing against big brands is difficult online because corporations have a large budget…

Phone Calls Offer Key to Unlocking Google Shopping and Local Inventory Ads
November 11, 2019 at 9:55 am

According to eMarketer, paid search ad spend will grow 22.5 percent to $13.12 billion this year, and retail will account for the largest share of search dollars at nearly one-quarter of the total U.S. search market. Two of the primary draws for that growth are Google Shopping ads and local inventory ads, as Merkle’s Q1…

4 Ways to Improve Google Search Performance This Holiday Shopping Season
October 31, 2019 at 9:52 am

With Google playing a big part in consumers online shopping research, here are four tips to help retailers maximize organic search performance and win seasonal traffic and conversions: 1. Keep holiday content fresh year-round. Some retailers make the mistake of removing their holiday pages from their site at the end of every shopping season. This…

VOLT Lighting Boosts Sales on Amazon With Multichannel Marketing Solution
October 30, 2019 at 2:56 pm

VOLT Lighting is an outdoor lighting retailer specializing in factory-direct, professional-grade landscape lighting. The company advertises on Google, Bing, and Amazon.com, along with Facebook and trade publications. With bandwidth at a premium, VOLT Lighting sought a partner with a multichannel marketing solution that could ease day-to-day operations and improve performance. VOLT Lighting partnered with Sidecar…