Search Engine Marketing

Online Data Provides Glimpse Into Black Friday Shopping
November 24, 2023 at 11:02 am

CouponFollow analyzed Google search volumes to find out which retailers in the U.S. are going to be the most popular this year. We used search tool Ahrefs to find the most recent data on monthly search volumes for America’s top retailers. Explore the table below for details. Furthermore, there have been nearly 1 billion emails already…

How to Remove Silos From Your Google Strategy
June 21, 2023 at 2:51 pm

In today's digital landscape, Google is the first go-to platform for users seeking information, products, and services. As Google continues to be an ultra-competitive platform, crafting a winning search strategy has become a daunting task for search marketers. Furthermore, the unavailability of key data points in current Google reports has posed more challenges to achieving…

How Marketers Can Optimize SEO and PPC at the Local Level 
April 4, 2023 at 10:44 am

When it comes to increasing web traffic, search engine optimization (SEO) and pay-per-click (PPC) campaigns can work together to strengthen the presence of a brand online, grow audiences, and drive sales. However, pursuing simultaneous SEO and PPC success — not to mention avoiding cannibalization between the two — requires marketers to break down the traditional…

4 Ways Multilocation Retail Brands Can Capitalize on Holiday Shopping
December 12, 2022 at 11:26 am

The pandemic dealt a difficult blow to retail brands competing in local markets. Millions of consumers turned to online shopping during this period, causing unprecedented growth in the e-commerce sector and impacting the bottom lines of brick-and-mortar stores. But now that the dust has cleared, we find that most commerce (84 percent) still occurs in person.…

Using Search Data for Better Market Insights
April 5, 2022 at 11:16 am

It’s easy to dismiss the data that’s gathered by your search engine optimization (SEO) team as having little value outside of developing your search strategy. However, search data can provide a treasure trove of insights to help retailers understand their market. During the height of the pandemic restrictions, for example, search behavior revealed a spike…

6 Ways to Influence Purchasing Behavior
February 23, 2022 at 2:44 pm

History tells us that until a consumer hits “Buy,” they can easily change their mind or a competitor could snatch them away. At every step of the customer journey, a dozen brands are competing for their attention. That’s why you need to do everything you can to nudge potential customers along the path to purchase.…

Why Retailers Should Be Using PPC Advertising
August 18, 2021 at 3:48 pm

E-commerce is the fastest growing market in the retail industry. During the pandemic, we've seen a significant shift to digital from brick-and-mortar stores, which pushed retailers to improve their digital strategies. With this shift in consumer behavior, and more complex buyer funnels, pay-per-click (PPC) advertising is a must for any retailer trying to expand its…

A Customer Acquisition Strategy for a Digital-First World
June 23, 2021 at 11:58 am

The effects of the COVID-19 pandemic on consumer behavior have accelerated an already growing e-commerce industry, and as a result have forced retailers to re-evaluate how they can capture their share of this growing market. Given this shift we’ve seen in consumer behavior, it’s imperative that retailers prioritize online customer acquisition. With vaccination rates on…