How Retailers Can Use the ‘Power of Place’ to Optimize Sales
Sponsored by: Pitney Bowes
Speakers: Josefina Aguayo, Former Omnichannel Marketing Director, Macy's; and Gary Faitler, Senior Manager, Applied Analytics and Marketing Services, Pitney Bowes
Retailers need to need to have an in-depth understanding of their customers, including who they are, what they buy and where they go. These types of insights are critical to managing inventory levels, allocating marketing resources, establishing merchandising strategies, and creating superior customer experiences.
It's very likely that your business already collects customer data via enterprise applications including CRM, POS and SCM. However, this data is worthless if it lacks attributes that are critical for informed decision making, especially when it comes to location. Over 80 percent of all data has a location component. With insights gained from location, retailers can discover engagement opportunities from a fresh perspective. We call this location intelligence.
In this interactive webinar, our expert speakers will share how retailers can use customer data, including location intelligence, to help them make better decisions throughout their organizations. Attendees will discover new ways to:
- optimize sales performance, both online and offline;
- guide brick-and-mortar site selection and expansion;
- implement real-time targeted offers and;
- improve marketing campaign ROI.
Sponsored by Pitney Bowes