Beacons

6 Retailers Using Proximity Marketing for Unforgettable Shopping Experiences
May 11, 2017 at 6:56 am

One of the benefits of being a retailer is that you're presented with various opportunities to know your customer. By employing some of the basic rules of marketing, you can know the habits of your long-standing customers and use competitive pricing strategies to earn new interested customers. In recent times, technological advancement has brought the…

UPS to Install Delivery Beacons to Improve Delivery
April 18, 2017 at 11:47 am

United Parcel Service, Inc. said yesterday that it will begin installing Bluetooth-enabled beacons on trucks to keep packages from being loaded onto the wrong vehicle. The company said the beacons will help cut down on delivery times, reduce human error and reduce misloads by 70 percent. The “Preload Smart Scan” system uses Bluetooth-enabled beacons that communicate…

Virtual and Augmented Reality Become Retail Reality at NRF Big Show
January 24, 2017 at 10:52 am

Primarily driven by the ubiquitous presence of mobile devices, today's retail experiences are becoming less "place-specific" and more driven by an individual shopper's context — i.e., wherever and whenever they choose to focus and shop. Technology advancements continue to drive alignment across all retail touchpoints, and this year’s National Retail Federation (NRF) Big Show introduced…

Marketers Talk Top Trends for 2017
January 18, 2017 at 1:12 am

You already heard from the Target Marketing editors on what we believe will be the next big things in 2017. Now, industry experts from companies like CloudCraze, ChargeItSpot, Sigstr and Atomized give their predictions for what the top 2017 trends will be in marketing.

Beacons Abound in 2017: Will You Keep Up?
January 13, 2017 at 10:10 am

We’re living in a world bursting with new technology. While exciting, it can also be overwhelming. How can consumers have fun, productive shopping experiences when they’re bombarded with messaging that’s often irrelevant to what they really want? Luckily, at the same time, we’re seeing the proliferation of beacon technology. Giants Apple and IBM have announced a joint…