Digital Innovation

Walmart Plans to Enter the Metaverse With Cryptocurrency and NFTs
January 19, 2022 at 7:16 pm

Walmart appears to be venturing into the metaverse with plans to create its own cryptocurrency and collection of non-fungible tokens, or NFTs, reports CNBC. The big-box retailer filed seven new trademarks late last month that indicate its intent to make and sell virtual goods, including electronics, home decorations, toys, sporting goods and personal care products.…

Nike Acquires Virtual Sneaker Company RTFKT in Metaverse Push
December 14, 2021 at 5:52 pm

Nike announced that it bought virtual sneaker company RTFKT for an undisclosed sum, as the sportswear giant looks to quickly expand its footprint in the fast-growing “metaverse,” reports CNBC. Formed in 2020, RTFKT also makes NFT collectibles and memes. The virtual products and experiences company uses technologies like augmented reality, blockchain authentication, NFTs and game…

Tips for Creating Secure, Convenient and Quick Digital CX
November 23, 2021 at 8:23 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Seb Reeve, director of market strategy at Nuance Communications, a speech recognition and artificial intelligence software company. Reeve discusses a few highlights from a recently released report by Nuance in conjunction with Total Retail, "How Retailers Can Leverage AI for Superior Digital CX," and how…

Pivot or Perish: Success Strategies From the Pandemic
November 16, 2021 at 12:26 pm

When the COVID-19 pandemic began, in-home eating demand surged. On cue, PepsiCo launched two direct-to-consumer websites — and — to meet the shift in demand enabling buyers to order PepsiCo and Frito Lay products directly from the company. This feat was accomplished in barely four weeks with a minimalistic site design and a…

The 4 Pillars of Experience Maturity in Retail
November 11, 2021 at 11:57 am

Experience maturity is about how sophisticated, consistent and connected your customer experiences are as a whole. It’s centered around your organizational structure and how rapidly you can affect changes and updates to those experiences. If your organization is “experience mature,” it's offering distinct omnichannel experiences that are tailored and as regular as you want them…

Naughty or Nice? Holiday Strategies That Worked (and Failed) Last Year
November 9, 2021 at 9:47 am

The 2020 holiday shopping season challenged retailers more than any previous peak season. As safety-conscious consumers cautiously flocked to previously less utilized methods that included online shopping; buy online, pick up in-store (BOPIS); curbside pickup; home delivery; and more for their seasonal gift-giving needs, retailers had to adapt quickly and scale these capabilities to meet…

Leave No Person Behind: How Online Retailers Must Optimize for the New Shopper
October 14, 2021 at 2:45 pm

Online retail is on a steady climb as consumers shift to digital channels for the convenience of using any device, anywhere, at any time to complete purchases. According to eMarketer, worldwide retail e-commerce sales are growing from $4.28 trillion in 2020 to $6.39 trillion in 2024, which is forecasted to correspond to 21.8 percent of total…

The Evolution of Retail Media Networks
October 13, 2021 at 2:26 pm

We’ll discuss key findings from Merkle’s 2020 retail media research and share actionable tips for retailers and brands.

Post-COVID CX Expectations: A How-To for Retail Brands
September 23, 2021 at 6:50 pm

As a result of the pandemic, consumers have gotten particularly stringent on what they expect from stores as well as what they consider “retail deal-breakers.” According to a report, The Resiliency of Retail in a Changed Landscape, by IDC and global cloud communications company Infobip: 25 percent of consumers will only shop at retailers that offer…

Digital Healthcare is at the Forefront for Walgreens Boots Alliance
September 20, 2021 at 5:31 pm

In episode 316 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Giovanni Monti, senior vice president of healthcare services at Walgreens Boots Alliance, a global leader in retail pharmacy. Listen in as Monti discusses his role and team at the company, how the COVID-19 pandemic increasingly blended healthcare and retail together, and what that dynamic…