Digital Innovation

Panel: Finding Your Brand's Place in the Metaverse | Total Retail Tech 2022
September 30, 2022 at 12:02 pm

This video features a panel discussing brand strategy in the metaverse from Total Retail Tech 2022 in Nashville. Speakers include Mimi Ruiz, Vice President, E-Commerce, PacSun; Justin Hochberg, CEO and Founder, Virtual Brand Group; Ekta Chopra, Chief Digital Officer, e.l.f. Beauty; and moderator Ron Offir, Managing Director, Retail and Consumer Products, Deloitte Consulting. While the metaverse may not be…

Panel: An Overview and Analysis of Emerging Retail Tech Trends | Total Retail Tech 2022
September 29, 2022 at 2:37 pm

This video features a panel discussing emerging retail technology and trends from Total Retail Tech 2022 in Nashville. Speakers include Carol Schuster, Technology and Business Information Advisor, Lafayette 148 New York; Omer Iqbal, Senior Vice President, Digital Strategy and Enterprise Architecture, Shiseido; Alan John, Vice President of AI and Data, StockX; and moderator Kathy Kimple, Executive Director, OSF…

Leveling the Playing Field: Enhancing In-Store Sales Through Digital Tools
September 27, 2022 at 10:29 pm

For years e-commerce sites enjoyed an “unfair advantage” over their brick-and-mortar competition. The combination of click tracking, behavioral analytics, and customer journey planning provided a wealth of data that was simply unavailable in a physical retail environment. Loyalty programs, where customers scanned a plastic card at checkout, provided stores with shopper purchasing habits, but only…

The Strategy Behind Carhartt's New Digital Workwear Collection on Snapchat and Bitmoji
September 26, 2022 at 4:32 pm

In episode 368 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brendan Lokes, brand media manager at Carhartt, a manufacturer of premium clothing and workwear known for exceptional durability, comfort, quality and fit. Lokes discusses why Carhartt has formed a partnership with Snapchat and Bitmoji (0:48), how the brand listened to customer demand for Carhartt…

4 Recession-Ready Transformation Pivots Retailers Need Now
September 5, 2022 at 7:15 pm

A looming recession. Supply chain struggles. Household budgets under pressure. For retailers, it's shaping up to be a challenging holiday season. As stores begin to execute their all-important fourth-quarter plans, they’re having to adjust, anticipating logistical hiccups and changing shopper behaviors. Amazon.com is even rumored to be planning a second Prime Day holiday, partially to…

Return to Retail: How Deep Learning Boosts the Effectiveness Rate of Video Ads
August 18, 2022 at 1:09 pm

The pandemic was an extraordinary time for the retail community and, in 2022, retail marketers are still adjusting to the post-pandemic marketplace and the major, lasting shifts in consumer behavior. For example, with brick-and-mortar outlets forced to close during lockdown, the popularity of online shopping rose significantly during the pandemic. Another trend that has outlasted…

How Retailers Can Delight the Post-Pandemic Luxury Shopper
August 16, 2022 at 10:01 pm

The pandemic pulled forward a decade’s worth of digital innovation into a single year. As a result, retailers and brands scrambled to shift their customer experiences online and set up new capabilities to reflect a multichannel approach to sales that seeks to provide customers with a seamless shopping experience — online from a desktop or…

Starbucks to Unveil Web3-Based Rewards Program
August 4, 2022 at 6:14 pm

Starbucks will unveil its web3 initiative, which includes coffee-themed NFTs, at next month’s Investor Day event. The company earlier this year announced plans to enter the web3 space, noting its NFTs wouldn’t just serve as digital collectibles, but would provide their owners with access to exclusive content and other perks. At the time, Starbucks provided little…

Ulta Beauty Launches Digital Innovation Fund, Prisma Ventures
August 3, 2022 at 11:57 am

Ulta Beauty has become the latest retailer to launch a venture capital arm after announcing a new digital innovation fund Wednesday. The fund, called Prisma Ventures, earmarks $20 million for digital innovation in beauty, according to a company press release. The fund will invest in emerging technology startups that "seek to shape future online and in-store…

How NFTs Create Unique Consumer Experiences — And Expand Marketing’s Reach
August 1, 2022 at 5:06 pm

The past few years have been challenging for retail brands, which are adapting to external market forces like the pandemic and evolving in response to shifting customer expectations. It’s also an exciting time, and many brand marketers are experimenting with new ways to meet people where they are — increasingly in the metaverse and other…