Digital Innovation

3 Digital Commerce Disruptions Driving Revenue Opportunities for Brands
May 5, 2021 at 12:31 pm

COVID-19 is the ultimate change agent, and implications have hyperaccelerated shifting consumer behaviors, catching brands unprepared. In 2021, marketers must implement digital innovations to drive commerce now and into the future. Here are three consumer-centric digital commerce disruptions brands must pay attention to for revenue generation and fostering loyalty. Evolving Consumer Attitudes Are Fueling Flexible…

Making COVID-19 Experiments a Seamless Experience: How to Succeed in Innovation and Rollout
April 28, 2021 at 5:38 pm

2020 might have seemed like a year of forced innovation for retailers. But in truth, many were already experimenting with new channels and customer experiences before coronavirus entered the picture. What changed last year was widespread demand and fast-paced adoption. Suddenly these experiments with customer experience — grab-and-go, BOPIS, contactless payments, dark stores — were…

One Year Later: Retail’s Jump Into the Future
April 26, 2021 at 9:23 pm

A little more than one year ago, COVID-19 presented itself as an unlikely disruptor for retailers. Government safety measures changed the retail landscape seemingly overnight, and in doing so, forced a shift in customer needs and shopping behaviors. The past 12-plus months saw the accelerated adoption of long-predicted technology needs that enabled many retailers to…

Nordstrom Extends Digital Capabilities With Livestream Shopping
April 14, 2021 at 5:56 pm

Nordstrom announced last month the launch of Livestream Shopping. This new shopping channel will give customers real-time access to Nordstrom employees and brand partners as well as experts in the beauty, fashion and home categories. During these shopping events, customers can seamlessly shop the products they see and ask questions via live chat of the experts hosting the…

Retail Redefined: Balancing Technology and Authentic Experience, Part 2
April 14, 2021 at 1:14 pm

Local retailers serve a critical role in our lives as places that feed and nurture us, supply our basic needs, and contribute to the local and national economy. This interview is the second in a three-part series with my friend and mentor Jocelyn Mangan, CEO and founder of CEO and founder of Him For Her, a social…

Details Often Overlooked When Moving Your Business Online During COVID
April 13, 2021 at 5:15 pm

As the one-year anniversary of COVID-19 has recently passed, most businesses that have survived have moved their operations online. Consumer behavior has been forever changed by the conditions brought on by the pandemic, which require remote and digital fulfillment of all kinds of goods and services. One study by Shopify showed that over 50 percent…

TEKsystems Execs Share How Retailers Can Continually Drive Digital Innovation
March 31, 2021 at 6:50 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Megan Cohill, director of strategic accounts and head of retail, and Travis Salazar, regional sales director of enterprise applications, data analytics and insights at TEKsystems, an industry leader in full-stack technology services, talent services and real-world application. Listen in as Cohill and Salazar discuss…

New Commerce Experiences Give an Edge to Women-Owned Businesses
March 24, 2021 at 4:52 pm

As we turn the page to an ever-important Women’s History Month, there's a heightened focus on better understanding why women-owned businesses continue to be hit harder by the pandemic. According to new data revealed in Facebook’s State of Small Business Report, women-owned small businesses are closing at a higher rate (28 percent) than those run…

How AI and Automation Can Help Retailers Survive 2021
March 23, 2021 at 7:39 pm

With the retail apocalypse showing no signs of slowing down, brands hoping to survive need to harness intelligent technologies to ensure they thrive. Retailers must look at ways to integrate innovative solutions and accept that infusing artificial intelligence (AI) through a chatbot on your website, while important, is no longer enough. Instead, retailers should use…

3 Retail Innovations That Can Augment Digital Experience in 2021 
March 22, 2021 at 11:17 pm

2020 has been a test by fire for the retail industry. It was thrown into a storm where there was an equal chance of survival as well as a fatal end. Retailers that made the right decisions, rewired their processes, and created new digital experiences were able to survive it. In fact, they were able…