Apps

Today’s consumers are making more and more of their purchases using their smartphones, and the increasing need for developers to offer a convenient omnichannel experience has sparked interest in progressive web apps (PWAs). Originally introduced by Google in 2015, PWAs have already attracted a lot of attention due to the relative ease of development and…

We all wish we had more time. But the problem with time is that we can’t just make more hours appear from thin air. We each get 24 hours a day, so it’s vital we use those hours to our advantage. However, the busier you are, the less time you seem to have. And in…

In the U.S. alone, as of September 2019, Gen Z influences an estimated $600 billion in spending each year. As the first digitally native population, Gen Z utilizes mobile more than any previous generation — after all, 98 percent of them own a smartphone. Even further, App Annie data shows that those in Gen Z (those…

Overall, the app economy has shown enormous resilience in the face of COVID-19-related challenges, but it’s clear different categories are seeing very different impacts. While some app categories are in a boom cycle, others seem to be stagnating. The first quarter of 2020 has been a mixed bag for e-commerce apps. Data from Adjust’s latest…

As a result of COVID-19, nonessential brick-and-mortar retailers have been forced to close their doors and pivot to rely solely on digital to survive. This reliance looks permanent, with recent research from Capgemini identifying that in the next six months to nine months, only 39 percent of consumers expect a high level of interaction with…

Retail sales finished strong in 2019, registering a 3.4 percent increase over 2018. Until recently, experts were predicting a robust performance in 2020 as well, with projections of 3.5 percent growth or more. However, the COVID-19 pandemic has caused many retailers to close their doors in response to calls from public officials for people to…

As most of America shelters in place, we’re now spending our time differently. This ultimately begs the question: Where are we now shifting our focus without the distractions of getting ready or commuting? You guessed it, we’re on our phones. The Mobile Surge On the mobile app front, we’re seeing a major uptick in time…

It’s really not that hard to acquire new users for your app. What’s hard is acquiring new users who will actually stick around long enough to add value. After all, on average, app installs only cost $2.31 to $4.05, depending on the ad format you’re buying. But when you layer in the fact that 87…

If you can blink twice before a retail website or app loads, it’s likely that brand is losing potential customers in those seemingly fleeting moments. According to Google data, mobile page speeds take an average of 15 seconds to load. That number could have serious consequences when you consider that Akamai’s The State of Online…

Two conflicting sentiments — hope and trepidation — are the driving force behind many U.S. retailers’ marketing plans for this year. U.S. retail sales rose 3.4 percent during the 2019 holiday season. The online sales for apparel, jewelry, and department stores all saw year-over-year increases. In 2020, retailers hope for growth rests on their ability to…