Apps

Tired of Paying for Worthless App Installs? There’s a Better Way
March 5, 2020 at 12:48 pm

It’s really not that hard to acquire new users for your app. What’s hard is acquiring new users who will actually stick around long enough to add value. After all, on average, app installs only cost $2.31 to $4.05, depending on the ad format you’re buying. But when you layer in the fact that 87…

How PWAs Empower Retailers to Exceed Customer Expectations
March 4, 2020 at 10:58 am

If you can blink twice before a retail website or app loads, it’s likely that brand is losing potential customers in those seemingly fleeting moments. According to Google data, mobile page speeds take an average of 15 seconds to load. That number could have serious consequences when you consider that Akamai’s The State of Online…

The New Rules of Retail Marketing in 2020
January 30, 2020 at 10:14 am

Two conflicting sentiments — hope and trepidation — are the driving force behind many U.S. retailers’ marketing plans for this year. U.S. retail sales rose 3.4 percent during the 2019 holiday season. The online sales for apparel, jewelry, and department stores all saw year-over-year increases. In 2020, retailers hope for growth rests on their ability to…

Why Mobile App Customer Experience Lags Behind Other Channels
January 13, 2020 at 7:49 am

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile commerce is set to grow 29 percent in 2019, however, our research shows that mobile lags far behind on-site and…

3 Trends of Successful E-Commerce Apps
November 26, 2019 at 10:30 am

More and more consumers are making purchases online, but an e-commerce app won’t necessarily add value to your business. Companies must consider mobile shoppers’ unique expectations if they want to build a successful app. Within the next three years, mobile transactions are expected to account for 54 percent of overall e-commerce sales. In order to seize…

3 Reasons Why Retailers Should Use Messaging Apps for Black Friday
November 21, 2019 at 10:12 am

Historically, Black Friday has always been one of the busiest shopping days of the year, and predictions for this year’s expected sales, coming in at $12.3 billion, are no different. While competitive discounts and deals will always be key drivers for success on Black Friday, another factor is taking a seat at the table this…

Why E-Commerce is Going ‘Headless’
October 15, 2019 at 10:22 am

The top U.S. e-commerce brands have gone headless, including Amazon.com, Walmart, Target, and Nike, and the rest are in process or are considering it. Headless commerce refers to the practice of separating the website from the back-end e-commerce platform via APIs or microservices. In simpler terms, retailers are separating what users see from their databases. By going “headless,”…

Mobile App Fraud Surges as Fraudsters Grow More Sophisticated
October 8, 2019 at 10:02 am

Combating mobile ad fraud can all too often seem like a game of whack-a-mole: You may find a patch for one form of attack, but soon enough, fraudsters will rear their heads with new, more sophisticated schemes. This dynamic is laid bare in AppsFlyer’s latest State of Mobile Fraud report, which reveals a surge in…

Got Apps? A Mobile Device Testing Lab Helps Ensure Optimal Functionality
September 23, 2019 at 9:45 am

To compete in a complex, ever-broadening retail landscape, retailers must get the omnichannel experience right. Since more consumers than ever connect with a brand without ever setting foot inside a store, the website and mobile app must deliver a flawless customer experience.  Retailers should think of their app as a core product; it essentially serves…