Apps

Express Marketing Exec: Mobile App is the Anchor for Brand Loyalty
September 19, 2022 at 6:47 pm

This episode was recorded live at CRMC 2022 in Chicago. In episode 367 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bryan Yuris, vice president of performance marketing at Express, a modern, multichannel apparel and accessories brand for men and women. Listen in as Yuris discusses his career background and current role (0:45), as well…

Bath & Body Works Launches Loyalty Program, App
August 24, 2022 at 3:21 pm

Bath & Body Works announced Monday that it's launching a new rewards program in the U.S., giving loyal customers exclusive offers and a chance to earn free products. In a press release, the personal care and home fragrance company said the loyalty program, dubbed My Bath & Body Works Rewards, is rolling out at the same…

99 Cents Only Stores is Bringing Savings to Shoppers In Its New Mobile App
August 4, 2022 at 5:35 pm

99 Cents Only Stores, the leading retailer of extreme value stores in the southwestern United States, is launching a new mobile app to meet the evolving needs of its customers with more personalized offers that increase savings. In this video interview, Mary Kellmanson, chief digital marketing officer at 99 Cents Only Stores, discusses how inflation is impacting customers…

Mobile App Security is a Challenge for Retailers
July 6, 2022 at 3:18 pm

Mobile commerce has become a critical component of any large retailer's business. After all, U.S. consumers spent $52 billion on mobile commerce during the last two months of 2020 alone. That’s a 55 percent increase over the same period in 2019. With that much money flowing through mobile apps, fraudsters have taken aim at them,…

How to Leverage Your App to Get More Customers
May 26, 2022 at 4:50 pm

The past two years have already, most likely, accelerated your investment in your app’s growth. In case you’re still on the fence, out of the estimated four hours that U.S. adults spend on their phones each day, 88 percent of that time happens within apps. Putting your app at the center of your omnichannel strategy…

Retailers: It’s Already Time to Start Preparing Your Apps for Next Holiday Season
March 15, 2022 at 3:40 pm

Now that the new year is well underway, the next holiday season seems like it’s lightyears away. However, if you want to create captivating and efficient online shopping experiences for your customers, the time to start putting those plans in place is now — don’t wait until you’re scrambling at the last minute to prepare.…

The Checkout-Free Economy
March 9, 2022 at 10:23 am

The mobile age has streamlined our daily lives. It’s to the point where waiting in lines, dealing with people, or even leaving the house feels like a hassle when you can just push buttons on your phone to accomplish what you need. Thanks to our smartphones, we’ve reduced the ability to shop, pay, travel and…

Retail’s Watershed Moment: Here’s How to Get Ahead in the New Era
March 2, 2022 at 10:55 am

Over the last decade, the retail industry has undergone seismic shifts, from the social media boom to widespread adoption of smart devices. However, nothing has impacted retail quite like the pandemic. New channels and behaviors — e.g., buy online, pick up in-store (BOPIS); curbside pickup; same-day delivery — emerged out of necessity, but are now…

Consumers Embrace Digital Experiences In-Store: What You Need to Know
February 15, 2022 at 9:56 am

The pandemic accelerated e-commerce by 10 years in a matter of months and ushered in new consumer behaviors, not the least of which was the trend of switching brands because of availability (in-store and online), convenience and value. These three factors will play outsized roles far past today’s supply chain disruptions and economic uncertainty. Consumers…

Mobile App Advertising Trends to Watch in 2022
February 7, 2022 at 11:36 am

Mobile app advertisers are better prepared in 2022 for the evolving advertising ecosystem than they were last year. We can now quantify the impact of Identifier for Advertisers (IDFA) loss and understand A/B testing implications of automated buying and privacy restrictions. Based on public comments, IDFA impact is generally being accepted as the new normal,…