Apps

Why E-Commerce is Going ‘Headless’
October 15, 2019 at 10:22 am

The top U.S. e-commerce brands have gone headless, including Amazon.com, Walmart, Target, and Nike, and the rest are in process or are considering it. Headless commerce refers to the practice of separating the website from the back-end e-commerce platform via APIs or microservices. In simpler terms, retailers are separating what users see from their databases. By going “headless,”…

Mobile App Fraud Surges as Fraudsters Grow More Sophisticated
October 8, 2019 at 10:02 am

Combating mobile ad fraud can all too often seem like a game of whack-a-mole: You may find a patch for one form of attack, but soon enough, fraudsters will rear their heads with new, more sophisticated schemes. This dynamic is laid bare in AppsFlyer’s latest State of Mobile Fraud report, which reveals a surge in…

Got Apps? A Mobile Device Testing Lab Helps Ensure Optimal Functionality
September 23, 2019 at 9:45 am

To compete in a complex, ever-broadening retail landscape, retailers must get the omnichannel experience right. Since more consumers than ever connect with a brand without ever setting foot inside a store, the website and mobile app must deliver a flawless customer experience.  Retailers should think of their app as a core product; it essentially serves…

3 Tips for Retailers to Navigate Mobile’s Growth and Complexities
September 16, 2019 at 12:25 pm

The ease of e-commerce continues to radically shift how consumers shop. With mobile expected to account for 74 percent of all e-commerce transactions in 2021, retailers are now placing a greater focus on users’ experiences in-app. But how do shoppers really interact with e-commerce apps, and how can marketers use these insights to inform their growth…

Introducing the New Benchmarks for Progressive Web Apps
September 9, 2019 at 2:40 pm

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve the customer experience within PWAs. In a recent 2019 Q2 Mobile Commerce Insights Report, we…

Creating a Successful App Commerce Channel Requires a Solid Customer Acquisition Strategy
August 28, 2019 at 11:01 am

The growth of mobile commerce is due in large part to changing consumer shopping habits. The demand for an easy and seamless 24/7 shopping experience on the devices that never leave our side is growing. This constant access to smartphones translates into an increasing amount of time spent on devices — and mobile apps. In…

Walmart, BuzzFeed Bringing Shoppable Recipes to Tasty App
August 20, 2019 at 2:33 pm

Walmart and BuzzFeed’s Tasty, which bills itself as “the world’s largest social food network,” are expanding their existing partnership with mobile app-based shoppable recipes. Users will be able to add an entire list of ingredients from Tasty’s cache of 4,000 videos directly to their Walmart online grocery carts, which can be ordered for pickup from more than…

Conversational Commerce: Closing the Loop on Creating the In-Store Experience Online
August 8, 2019 at 12:05 pm

Conversational commerce is the latest trend taking the retail industry by storm. By leveraging human brand specialists, artificial intelligence (AI) chatbots and augmented reality (AR), conversational commerce delivers a more simplified and personalized shopping experience for consumers on participating retailers’ online stores and social media platforms. This model provides consumers with a seamless, on-demand shopping interface…