Apps

True Religion Exec on Creating an Engaging, Exclusive Mobile App Experience
January 23, 2023 at 6:20 pm

In episode 385 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Scott McCabe, senior vice president of e-commerce at True Religion, a retailer of high-quality premium denim and sportswear for men, women and kids. Listen in as McCabe provides an overview of the brand (0:40), why the company recently launched its mobile app (2:15), and…

Two-Thirds of Consumers Have Deleted an App Over Privacy Concerns. Here’s How to Avoid the Discard Pile
January 18, 2023 at 12:37 pm

Today’s marketers face the ultimate catch-22: Consumers overwhelmingly desire hyperpersonalized experiences, yet they’re concerned about sharing their data. According to Arity’s research, 66 percent of consumers have deleted an app due to privacy concerns. With competition for business fierce and the data privacy movement underway, retailers and marketers must establish strong data collection practices for…

How Centralizing Data Can Help Retail Apps Overcome Industry-Wide Headwinds
December 19, 2022 at 6:22 pm

Retailers are facing challenging times. A persistent pandemic, inflation, supply chain disruption, and competition from giants is forcing smaller and mobile-only retailers to get crafty to avoid slipping margins. On top of all this, mobile marketers are facing ecosystem changes around privacy that are making it harder to tailor messages to prospects and acquire new…

How to Win Over Younger Consumers This Holiday Season — And Beyond
December 1, 2022 at 2:10 pm

It’s the question every marketer is asking: “How can our brand connect with Gen Z?” In less than a decade, Gen Z’s income will outpace millennials. They’re also the most active generation on social media. Together, these stats alone make them the most coveted demographic for brands. In a crowded market that’s dominated by Amazon.com,…

Hollister Launches Mobile App Payment Sharing Tech to Remove Checkout Friction
November 14, 2022 at 6:12 pm

In episode 375 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Samir Desai, chief digital and technology officer at Abercrombie Fitch & Co., a leading global, omnichannel specialty retailer of apparel and accessories for men, women and kids through five renowned brands, including Hollister Co. Listen in as Desai discusses the launch of its Share2Pay functionality…

3 Ways Retailers Can Drive Mobile App Engagement
October 18, 2022 at 9:30 am

Consumers expect more from the brands they choose to interact with, and retailers’ mobile apps aren't immune from this sentiment. Smartphones serve as the intermediary between brands and consumers, forming the connective tissue in complex customer journeys. As the amount of time people spend on mobile platforms continues to surge — especially as they steadily…

Azazie Uses its Mobile App to Better Understand its Bridal Customers
October 17, 2022 at 6:40 pm

In episode 371 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, chief marketing officer at Azazie, the leading direct-to-consumer e-tailer for bridal gowns, bridesmaid dresses, accessories and more. Listen in as Coleman details Azazie's bridal offerings (0:42), her professional background and current role (1:45), and the brand's community-focused mobile app strategy (2:50). She…

Express Marketing Exec: Mobile App is the Anchor for Brand Loyalty
September 19, 2022 at 6:47 pm

This episode was recorded live at CRMC 2022 in Chicago. In episode 367 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bryan Yuris, vice president of performance marketing at Express, a modern, multichannel apparel and accessories brand for men and women. Listen in as Yuris discusses his career background and current role (0:45), as well…

Bath & Body Works Launches Loyalty Program, App
August 24, 2022 at 3:21 pm

Bath & Body Works announced Monday that it's launching a new rewards program in the U.S., giving loyal customers exclusive offers and a chance to earn free products. In a press release, the personal care and home fragrance company said the loyalty program, dubbed My Bath & Body Works Rewards, is rolling out at the same…

99 Cents Only Stores is Bringing Savings to Shoppers In Its New Mobile App
August 4, 2022 at 5:35 pm

99 Cents Only Stores, the leading retailer of extreme value stores in the southwestern United States, is launching a new mobile app to meet the evolving needs of its customers with more personalized offers that increase savings. In this video interview, Mary Kellmanson, chief digital marketing officer at 99 Cents Only Stores, discusses how inflation is impacting customers…