Apps

3 Tips for Retailers to Navigate Mobile’s Growth and Complexities
September 16, 2019 at 12:25 pm

The ease of e-commerce continues to radically shift how consumers shop. With mobile expected to account for 74 percent of all e-commerce transactions in 2021, retailers are now placing a greater focus on users’ experiences in-app. But how do shoppers really interact with e-commerce apps, and how can marketers use these insights to inform their growth…

Introducing the New Benchmarks for Progressive Web Apps
September 9, 2019 at 2:40 pm

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve the customer experience within PWAs. In a recent 2019 Q2 Mobile Commerce Insights Report, we…

Creating a Successful App Commerce Channel Requires a Solid Customer Acquisition Strategy
August 28, 2019 at 11:01 am

The growth of mobile commerce is due in large part to changing consumer shopping habits. The demand for an easy and seamless 24/7 shopping experience on the devices that never leave our side is growing. This constant access to smartphones translates into an increasing amount of time spent on devices — and mobile apps. In…

Walmart, BuzzFeed Bringing Shoppable Recipes to Tasty App
August 20, 2019 at 2:33 pm

Walmart and BuzzFeed’s Tasty, which bills itself as “the world’s largest social food network,” are expanding their existing partnership with mobile app-based shoppable recipes. Users will be able to add an entire list of ingredients from Tasty’s cache of 4,000 videos directly to their Walmart online grocery carts, which can be ordered for pickup from more than…

Conversational Commerce: Closing the Loop on Creating the In-Store Experience Online
August 8, 2019 at 12:05 pm

Conversational commerce is the latest trend taking the retail industry by storm. By leveraging human brand specialists, artificial intelligence (AI) chatbots and augmented reality (AR), conversational commerce delivers a more simplified and personalized shopping experience for consumers on participating retailers’ online stores and social media platforms. This model provides consumers with a seamless, on-demand shopping interface…

A Q&A With Tamara Pattison, Chief Marketing and Information Officer, BevMo!
July 10, 2019 at 2:25 pm

Tamara Pattison, chief marketing and information officer at BevMo!, a leading alcoholic specialty beverage retailer, recently spoke with Total Retail regarding the company's mobile app strategy as well as its focus on omnichannel. Here's the exclusive interview: Total Retail: Tell us about BevMo!…

5G Isn’t Here Yet: How to Leverage 4G to Create Optimal CX
July 3, 2019 at 11:12 am

Today’s headlines are bursting with promises of 5G — and now, even 6G is becoming part of the conversation. But the fact is, globally, 4G is still the name of the game and will be for quite some time, with 72 percent of networks expected to run on the fourth-generation cellular network technology through 2022.…

5 Creative Push Campaigns to Get More From Mobile
June 10, 2019 at 12:06 pm

Retailers are making progress with mobile, with a recent study showing the number of retailer apps used by consumers doubled in 2018, from an average of two to four. However, downloads is only half the challenge. Many brands are failing to take advantage of consumers’ growing penchant for retail apps by concentrating more on building…

Amazon Launches AI-Powered Shopping Feature in App
June 6, 2019 at 5:05 pm

Amazon.com launched an artificial intelligence-powered shopping feature in its app called StyleSnap at the re: MARS 2019 conference in Las Vegas yesterday. The tool enables users to upload a photo or screenshot of a particular fashion look they admire from pictures on magazines, websites or social media posts, and then get similar product recommendations from Amazon's apparel…