Apps

Apple’s App Push
December 15, 2020 at 2:24 pm

The recent update of iOS14 and subsequent release of the iPhone 12 has made 2020 a huge year for mobile. Changes to the operating system signify Apple's intention to be “app-first,” and the release of a 5G phone has made connecting online using mobile more seamless than ever. Retail is among several key industries set…

The Most Important Elements of In-App Shopping
November 16, 2020 at 5:20 pm

By factoring in product discovery, customer service, deals, returns and more, retailers are optimizing the way people shop and making it easier for them to buy from their mobile devices. In fact, InMobi data shows that 62 percent said they would be browsing and buying gifts from mobile this year. And among those who will…

How to Make Sure You and Your Apps Are Ready for the Holiday Season
November 4, 2020 at 5:24 pm

As we approach Black Friday and Cyber Monday, retail leaders need to be thinking now about how to ensure technologies and teams are prepared for the heaviest shopping days of the year. Last year on Black Friday, more shoppers went online than visited brick-and-mortar stores, according to the National Retail Federation. With the concerns of…

How Headless PWAs Are Changing E-Commerce
October 26, 2020 at 10:48 am

Things in the e-commerce industry are changing rapidly. As it stands, Amazon.com and Walmart are busy duking it out for digital retail supremacy. At the same time, more merchants are getting in on the game than ever before, with e-commerce on pace to account for nearly a quarter of all retail sales by 2023. At…

Omnichannel Nirvana Remains Elusive: Why is the Customer Journey Still So Disjointed?
October 20, 2020 at 11:37 am

The desire to unify multiple channels in response to changing customer demands and the emergence of digital technologies, social media and mobile devices isn't new to retail. And yet, delivering an integrated, 360-degree omnichannel experience to customers still appears to be a stretch for many. Late in 2019, before the coronavirus changed everything, we set…

From the Cash Register to the Cloud: The Changing Face of Security in the Retail Sector
September 30, 2020 at 1:39 pm

Data security is playing an increasingly important role when it comes to the retail industry and its day-to-day operations. It's especially important for retailers as it embodies customer and payment transactions, data entry, and houses inventory and personal information throughout your entire infrastructure. While security is currently not a top priority for retailers, many of…

Mobile Retargeting: Why it Matters More Than Ever
September 24, 2020 at 9:58 pm

Last year, Apple’s App Store generated a whopping $519 billion in billings and sales. Keep in mind that the company didn't launch this platform until July 2008. So in a relatively short period of time, the App Store has not only become a huge business, but has spun off a myriad of transformative businesses like…

Making Change: Put the Digital Customer Experience First 
September 15, 2020 at 4:37 pm

As the COVID-19 pandemic has changed the way we all shop, work and interact, the digital customer experience has solidified its place as the most important aspect of retail businesses. These past months, IT teams have been feeling more pressure than ever before to make each customer's digital interaction perfect. According to the recent Agents…

‘Uncertain Times’ Offer a Certain Advantage for Mobile Commerce
September 2, 2020 at 12:29 pm

Consumer behavior tends to change very slowly, but when it does eventually change, the shift can be quite rapid. After several "false dawns" around mobile shopping, the data now shows we're entering a new era. While concerns around the coronavirus have increased the adoption of contactless shopping methods, marketers have also played their part by…

COVID-19 Makes Mobile App Security More Important Than Ever
August 26, 2020 at 12:18 pm

The global COVID-19 pandemic has hit brick-and-mortar stores hard. For months, most retail stores were unable to open. As states begin to loosen their stay-at-home orders, many retail locations have been able to reopen. But for retail, it’s a whole new world. States are limiting the number of customers allowed inside, and many consumers are…