Apps

Why Mobile App Customer Experience Lags Behind Other Channels
January 13, 2020 at 7:49 am

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile commerce is set to grow 29 percent in 2019, however, our research shows that mobile lags far behind on-site and…

3 Trends of Successful E-Commerce Apps
November 26, 2019 at 10:30 am

More and more consumers are making purchases online, but an e-commerce app won’t necessarily add value to your business. Companies must consider mobile shoppers’ unique expectations if they want to build a successful app. Within the next three years, mobile transactions are expected to account for 54 percent of overall e-commerce sales. In order to seize…

3 Reasons Why Retailers Should Use Messaging Apps for Black Friday
November 21, 2019 at 10:12 am

Historically, Black Friday has always been one of the busiest shopping days of the year, and predictions for this year’s expected sales, coming in at $12.3 billion, are no different. While competitive discounts and deals will always be key drivers for success on Black Friday, another factor is taking a seat at the table this…

Why E-Commerce is Going ‘Headless’
October 15, 2019 at 10:22 am

The top U.S. e-commerce brands have gone headless, including Amazon.com, Walmart, Target, and Nike, and the rest are in process or are considering it. Headless commerce refers to the practice of separating the website from the back-end e-commerce platform via APIs or microservices. In simpler terms, retailers are separating what users see from their databases. By going “headless,”…

Mobile App Fraud Surges as Fraudsters Grow More Sophisticated
October 8, 2019 at 10:02 am

Combating mobile ad fraud can all too often seem like a game of whack-a-mole: You may find a patch for one form of attack, but soon enough, fraudsters will rear their heads with new, more sophisticated schemes. This dynamic is laid bare in AppsFlyer’s latest State of Mobile Fraud report, which reveals a surge in…

Got Apps? A Mobile Device Testing Lab Helps Ensure Optimal Functionality
September 23, 2019 at 9:45 am

To compete in a complex, ever-broadening retail landscape, retailers must get the omnichannel experience right. Since more consumers than ever connect with a brand without ever setting foot inside a store, the website and mobile app must deliver a flawless customer experience.  Retailers should think of their app as a core product; it essentially serves…

3 Tips for Retailers to Navigate Mobile’s Growth and Complexities
September 16, 2019 at 12:25 pm

The ease of e-commerce continues to radically shift how consumers shop. With mobile expected to account for 74 percent of all e-commerce transactions in 2021, retailers are now placing a greater focus on users’ experiences in-app. But how do shoppers really interact with e-commerce apps, and how can marketers use these insights to inform their growth…

Introducing the New Benchmarks for Progressive Web Apps
September 9, 2019 at 2:40 pm

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve the customer experience within PWAs. In a recent 2019 Q2 Mobile Commerce Insights Report, we…

Creating a Successful App Commerce Channel Requires a Solid Customer Acquisition Strategy
August 28, 2019 at 11:01 am

The growth of mobile commerce is due in large part to changing consumer shopping habits. The demand for an easy and seamless 24/7 shopping experience on the devices that never leave our side is growing. This constant access to smartphones translates into an increasing amount of time spent on devices — and mobile apps. In…