Apps

How Cloud-Based Streaming is Accelerating Omnichannel Retail Experiences
August 5, 2021 at 3:48 pm

There’s no doubt that retailers were dealt a blow in 2020. Although customers flocked to e-commerce solutions in droves, this was largely driven by immediate necessity during the peak of the pandemic. Now that quarantine restrictions are being eased globally and commercial activity resumes, many retailers are left wondering where in-store shopping demand will lie…

Walmart's New App Designed to Empower Store Associates
June 7, 2021 at 6:28 pm

Walmart has launched Me@Walmart, an app for U.S. store associates designed to simplify daily tasks as well as empower them to easily serve customers and plan for life outside of work. The app's features include scheduling, enabling associates to easily view their shifts up to two weeks in advance; a mobile clock-in feature; push-to-talk, which enables…

What Retail Marketers Need to Know About Apple’s App Tracking Transparency Update
May 27, 2021 at 10:38 am

It feels like every year since 2016 has been hailed as the "year of mobile." The truth is, marketers, and especially retail marketers, recognize the steady increase in the importance of mobile as a platform, and have been increasing their investments in the channel every year to match. There are now over 3.6 billion unique…

YouTube's New Shopping Feature Proves That Video Selling is Here to Stay
March 17, 2021 at 11:43 am

In many ways, YouTube is already a major shopping destination. Many of its 2 billion users tune into the video platform to watch unboxing videos and product reviews. Therefore, it’s no surprise that the Google subsidiary is now testing a new feature that will make it easier for users to make purchases without leaving YouTube,…

App Crashes Are Hurting Mobile E-Commerce Revenues
March 4, 2021 at 2:29 pm

As the world settles into its purely digital lifestyle, consumers continue to rely on online shopping. In fact, historic numbers were achieved last year, with Cyber Monday becoming the biggest online shopping day in U.S. history. With the onset of the pandemic, three different types of apps emerged. Some apps are proving to be “pandemic thriving”…

Apple’s App Push
December 15, 2020 at 2:24 pm

The recent update of iOS14 and subsequent release of the iPhone 12 has made 2020 a huge year for mobile. Changes to the operating system signify Apple's intention to be “app-first,” and the release of a 5G phone has made connecting online using mobile more seamless than ever. Retail is among several key industries set…

The Most Important Elements of In-App Shopping
November 16, 2020 at 5:20 pm

By factoring in product discovery, customer service, deals, returns and more, retailers are optimizing the way people shop and making it easier for them to buy from their mobile devices. In fact, InMobi data shows that 62 percent said they would be browsing and buying gifts from mobile this year. And among those who will…

How to Make Sure You and Your Apps Are Ready for the Holiday Season
November 4, 2020 at 5:24 pm

As we approach Black Friday and Cyber Monday, retail leaders need to be thinking now about how to ensure technologies and teams are prepared for the heaviest shopping days of the year. Last year on Black Friday, more shoppers went online than visited brick-and-mortar stores, according to the National Retail Federation. With the concerns of…

How Headless PWAs Are Changing E-Commerce
October 26, 2020 at 10:48 am

Things in the e-commerce industry are changing rapidly. As it stands, Amazon.com and Walmart are busy duking it out for digital retail supremacy. At the same time, more merchants are getting in on the game than ever before, with e-commerce on pace to account for nearly a quarter of all retail sales by 2023. At…