Apps

Fueled by mobile commerce and innovative acquisition strategies, retailers are expanding globally. The rise of brands like SHEIN and Temu has raised the bar, showing that mobile-first and data-driven approaches can drive extraordinary growth in international markets. Adjust’s latest Mobile App Trends report finds that e-commerce app installs grew 17 percent year-over-year in 2024, with…

The rise of artificial intelligence-on-device technology will fuel the next major growth spike in mobile e-commerce, driving innovative retail brands ahead of the laggards. In 2025, AI-on-device technology like Apple Intelligence on iOS and Google Gemini on Android will transform the mobile user and consumer experience with personalized shopping experiences, easier search and discovery, and…

Toothpaste, condoms, makeup and deodorants are among dozens of products under lock and key inside clear cabinets at drugstores like CVS in order to deter thieves from shoplifting. It's become a source of inconvenience — for both customers who have to wait for a salesperson to unlock the cabinet, and for employees to stop what…

In today’s fast-paced retail landscape, delivering exceptional customer experiences is more critical than ever. As consumers demand faster service, greater convenience and personalized interactions, businesses are leveraging artificial intelligence (AI) and AI-powered app integrations to meet these heightened expectations and provide smooth, seamless shopping experiences. This trend reflects a growing acknowledgment of AI's capacity to…

Online grocery shopping has skyrocketed in popularity over the last four years. Today, major grocery store chains like Kroger and Albertsons offer mobile apps to their customers for easy ordering or delivery. Separately, third-party services such as Instacart work with shoppers to get their groceries delivered to their homes. This convenience and efficiency have turned…

In an era when technology reigns supreme, it’s no surprise that the way we shop has undergone a significant transformation. A recent study revealed a staggering 58 percent of consumers now prefer online shopping over the traditional in-store experience. Riding this wave of change, advertisers are strategically capitalizing on the rising trend of “store-less” shopping,…

How is this for a growth story? In October 2022, the shopping app Temu had 850,000 weekly active users in the U.S. A year later, it had 38 million. This eye-watering statistic says a lot about the buying habits of U.S. consumers in the post-COVID era. First, it reveals the insatiable desire of shoppers to…

As retailers gear up for the holiday shopping season, and digital shopping takes a front seat, it's more important than ever to understand what people are really doing, consuming, searching for and buying in their mobile apps. Accessing comprehensive data about mobile behavior reveals the importance of targeted strategies — especially on these smallest, most…

How often have you gone into your favorite retailer's store and opened its app, only to face the dreaded spinning wheel? Customers hate slow-loading loyalty apps — and retailers should, too. Customers use a retailer’s app in-store for several reasons: making a purchase, checking which aisle a product is located, processing a return, or redeeming…

Recent research from Square highlighted the importance of customer engagement for retailers. According to the shoppers surveyed, 86 percent wanted to engage with retailers.  Email is typically the preferred form of communication. But with consumers spending more time and making more purchases from their mobile phones, what if you could engage with them in real time on their…