2007 Article Index
Below is a comprehensive list of all the articles published in Catalog Success magazine in 2007. If you would like to view stories by issue date, click here. You can also use the Article Archive to search by keyword or topic.
CATALOGER PROFILES
Cover Stories
Chinaberry:
“Reinventing the Wheel” by Paul Miller, January
After 5/Surf to Summit:
“Kayaking and Cocktails” by Paul Miller, February
Patagonia:
“Shiny Happy People” by Matt Griffin, May
Garnet Hill:
“A Natural Issue” by Carolyn Heinze, June
Fair Indigo:
“Playing Fair” by Paul Miller, August
The Nailco Group:
“More Than Skin Deep” by Carolyn Heinze, September
Edwin Watts Golf:
“Going for the Green” by Joe Keenan, October
Profiles of Success
Fred Glaser president,
James’ and Fralinger’s Salt Water Taffy, January
Dennis Garvey, COO,
U.S. Cavalry, February
Arnold Zaslow, executive VP,
ATD-American Co., March
A.G. & Goldie Russell,
A.G. Russell Knives, April
Liz Plotnick-Snay, COO
Gooseberry Patch, May
David Lorsch, founder/president/CEO,
DBL Distributing, June
Howard Flax, CEO,
FLAX art & design, July
Kassie Rempel, owner/founder,
SimplySoles, August
Rob Johnston Jr., founder/chairman,
Johnny’s Selected Seeds, September
Bill Boatman, owner/founder,
Bill Boatman & Co., October
Sue & Robert Prenner,
Ben Silver catalog, November
Catalog Case Studies
Organize.com:
“Site Search Solution Spikes Sales by 60 Percent,” by Matt Griffin, February
Pottery Barn:
“Natural Search Program Boosts Pottery Barn’s Online Traffic, Visibility and Revenue,” by Gail Kalinoski, June
Strasburg Children:
“Photography Changes Yield Picture-perfect Results,” by Gail Kalinoski, August
Doctors Foster & Smith:
“Television Campaign Helps Doctors Foster & Smith Become Top Dog,” by Joe Keenan, November
Cataloger Spotlight
The Swiss Colony:
“Content Beats Promotion for Swiss Colony’s E-mail Campaigns,” by Matt Griffin, January
Lillian Vernon:
“Slumping Staple Figures Out How to Grow Again,” by Matt Griffin, April
Professional Uniforms:
“Leaving Your Housefile Behind: Good or Bad?”by James J. Maioho, May
- People:
- A.G. Russell
- Al Bessin
- Alan Rimm-Kaufman
- Amtower
- Andrea Syverson
- Arnold Zaslow
- August Rob Johnston
- Bill Boatman
- Carol Worthington-Levy
- Carolyn Heinze
- David Lorsch
- Dennis Garvey
- Donna Loyle
- Fair Indigo
- Foster Smith
- Fred Glaser
- Gail Kalinoski
- Gene Del Polito
- George Hague
- George Mollo
- George S. Isaacson
- Goldie Russell
- Gooseberry
- Howard Flax
- James J. Maioho
- Jerry Bernhart
- Jim Coogan
- Joanna Brandi
- Joe Dysart
- Joe Keenan
- John Deneen
- John Lenser
- Johnny
- July Kassie Rempel
- Kachura
- Larry Kavanagh
- Lillian Vernon
- Liz Kislik
- Liz Plotnick-Snay
- Mark Lee
- Matt Griffin
- Nicholas C. Isasi
- Paul Miller
- Reggie Brady
- Robert Prenner
- Sandy Wolstencroft
- Shari Altman
- Stephan Spencer
- Stephen R. Lett
- Susan Bates
- Susan J. McIntyre
- Places:
- Salt Water
- U.S.