2007 Article Index

Below is a comprehensive list of all the articles published in Catalog Success magazine in 2007. If you would like to view stories by issue date, click here. You can also use the Article Archive to search by keyword or topic.

CATALOGER PROFILES

Cover Stories

Chinaberry:
“Reinventing the Wheel” by Paul Miller, January

After 5/Surf to Summit:
“Kayaking and Cocktails” by Paul Miller, February

Patagonia:
“Shiny Happy People” by Matt Griffin, May

Garnet Hill:
“A Natural Issue” by Carolyn Heinze, June

Fair Indigo:
“Playing Fair” by Paul Miller, August

The Nailco Group:
“More Than Skin Deep” by Carolyn Heinze, September

Edwin Watts Golf:
“Going for the Green” by Joe Keenan, October

Profiles of Success

Fred Glaser president,
James’ and Fralinger’s Salt Water Taffy, January

Dennis Garvey, COO,
U.S. Cavalry, February

Arnold Zaslow, executive VP,
ATD-American Co., March

A.G. & Goldie Russell,
A.G. Russell Knives, April

Liz Plotnick-Snay, COO
Gooseberry Patch, May

David Lorsch, founder/president/CEO,
DBL Distributing, June

Howard Flax, CEO,
FLAX art & design, July

Kassie Rempel, owner/founder,
SimplySoles, August

Rob Johnston Jr., founder/chairman,
Johnny’s Selected Seeds, September

Bill Boatman, owner/founder,
Bill Boatman & Co., October

Sue & Robert Prenner,
Ben Silver catalog, November

Catalog Case Studies

Organize.com:
“Site Search Solution Spikes Sales by 60 Percent,” by Matt Griffin, February

Pottery Barn:
“Natural Search Program Boosts Pottery Barn’s Online Traffic, Visibility and Revenue,” by Gail Kalinoski, June

Strasburg Children:
“Photography Changes Yield Picture-perfect Results,” by Gail Kalinoski, August

Doctors Foster & Smith:
“Television Campaign Helps Doctors Foster & Smith Become Top Dog,” by Joe Keenan, November

Cataloger Spotlight

The Swiss Colony:
“Content Beats Promotion for Swiss Colony’s E-mail Campaigns,” by Matt Griffin, January

Lillian Vernon:
“Slumping Staple Figures Out How to Grow Again,” by Matt Griffin, April

Professional Uniforms:
“Leaving Your Housefile Behind: Good or Bad?”by James J. Maioho, May