Jim Coogan

Joe Keenan is the executive editor of Total Retail.

In his Catalog Spotlight column, circulation expert Jim Coogan offers a list of tips to help catalogers squeeze the most sales and profit from their circulation this holiday shopping season.

Catalog marketers are overwhelmed with data. They need to measure what’s important and keep track of the data that’s critical to the health of their catalog’s circulation, and do away with the rest. Here are tips on how to do just that:

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