It’s been nearly 10 years since the Direct Marketing Association (DMA) began requiring all members to follow its Privacy Promise. In 1998, faced with mounting concerns from legislators, advocates and consumers, we unveiled this self-regulatory initiative and aggressively enforced it. Since then, we’ve seen regulators and legislators impose restrictions affecting certain direct marketing sectors, specifically teleservices, health care and financial services, as well as those who market to children or adults online. But the self-regulation put in place years ago has served the mailing industry well. Now it’s time to take that to the next level. At the beginning of my lengthy career in

Below is a comprehensive list of all the articles published in Catalog Success magazine in 2007. If you would like to view stories by issue date, click here. You can also use the Article Archive to search by keyword or topic. CATALOGER PROFILES Cover Stories Chinaberry: “Reinventing the Wheel” by Paul Miller, January After 5/Surf to Summit: “Kayaking and Cocktails” by Paul Miller, February Patagonia: “Shiny Happy People” by Matt Griffin, May Garnet Hill: “A Natural Issue” by Carolyn Heinze, June Fair Indigo: “Playing Fair” by Paul Miller, August The Nailco Group: “More Than Skin Deep” by Carolyn

One of the important parts of my job, leading the Direct Marketing Association’s ethics and consumer affairs activities, is hearing reactions to the practices of individual companies — and the direct marketing community in general — directly from consumers. These real world anecdotes allow us at the DMA to identify emerging concerns and issues that we can help you address and solve. Lately we’ve noticed a new trend that most catalogers need to address: how consumers exercise their privacy choices in a world of co-op databases. The usual scenario: Someone calls a company and asks to be removed from its mailing list,

Shakeups at Three Big Multichannel Retailers Executive departures have resulted in major changes at three large multichannel retailers. Below are the maneuverings. J.C. Penney: Chairman/CEO Myron “Mike” Ullman has added the responsibilities of COO for this multichannel giant following the December termination of EVP/COO Catherine West. The Home Depot: Robert Nardelli has resigned as chairman/CEO of this multichannel home improvement products merchant. He’s been replaced by Vice Chairman and EVP Frank Blake. Additionally, CFO Carol Tome has added the title of EVP, corporate services; EVP for Home Depot Supply Joe DeAngelo has been named COO; and Brian Robbins has replaced John Campi as SVP, global sourcing and

More Blogs