Google

Google to Open its First Retail Store This Summer in New York
May 20, 2021 at 6:25 pm

Google announced that it will open its first-ever retail store, where it will sell Pixel phones, Fitbit wearables, Pixelbooks, Nest thermostats and speakers, and more. The store will be located in New York City's Chelsea neighborhood, specifically in the building that houses Google’s New York offices and is close to an Apple Store. The store is expected to…

How to Improve Search Ranking By Aligning to Google's E-A-T Principles
February 4, 2021 at 4:46 pm

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published on Total Retail titled, “SEO Might Be Dead But ‘E-A-T’ing Right is Alive and Well,” authored by Steven Clayton, founder and CEO of NetBlaze. Google made major changes to its search algorithms back in May 2020 that have…

Walmart Partners With Google to Launch Voice-Activated Grocery Shopping
April 3, 2019 at 12:31 pm

Walmart announced Tuesday a partnership with Google to bring voice-activated grocery shopping to customers using Google Assistant, reports CNBC. The feature will launch this month, and will be available on any device with Google Assistant, including Home Hub, Android phones, iPhones, watches, and more. Consumers will be able to add products to their Walmart grocery…

Retailers Must Embrace Google’s Universal Search to Get on Page One
September 6, 2018 at 1:54 pm

Getting onto Google’s first page for important search terms is a necessary goal for retail brands. However, it’s getting even harder as Google now shows fewer organic links on page one for retail searches. Instead of the traditional 10 blue links, Searchmetrics’ analysis of thousands of retail results on Google indicates the search engine now displays, on…

Google to Invest $550M in China E-Commerce Giant JD.com
June 19, 2018 at 12:14 pm

Google will invest $550 million in Chinese e-commerce powerhouse JD.com, part of the U.S. internet company’s efforts to expand its presence in fast-growing Asian markets and battle rivals including Amazon.com. The two companies described the investment as one piece of a broader partnership that will include the promotion of JD.com products on Google’s shopping service. This…

Google to Open Pop-Up Shop in New York
October 11, 2016 at 10:21 am

Google is opening a pop-up shop in New York City beginning on Oct. 20 called “Made by Google.” This is the same tagline the tech titan uses to market its own-brand hardware, which now includes the new Pixel, Pixel XL, Daydream View, Google Home and Google Wifi. This is a first step in Google’s stated new…

Google Introduces ‘Shop the Look’
September 8, 2016 at 3:04 pm

Google is empowering influencers and retailers with its latest update. This week, Google released “Shop the Look," which lets the user search for specific outfits and home items, showing links within shoppable ads. The end result? Shoppers won't have to switch to a different website to purchase the product — it can all be done…

4 Tips for Using SEO to Boost E-Commerce Sales
August 29, 2016 at 8:49 am

It’s no secret that proper search engine optimization is a key factor in the success of an online retailer. Some online retailers view SEO as a requirement to drive traffic to a website’s blog or homepage, but that’s only part of the story. To increase your chances of converting a website visitor into a customer, every…

Google Unveils New Features for Retailers
July 13, 2016 at 11:59 am

Yesterday, Google announced "Showcase Shopping" ads, a visual product ad for retailers. The ads are being created to help people find what they're looking for even when the search query they enter is vague. According to Google, 40 percent of consumers look for items based on vague keyword searches such as "summer dress," "women's athletic…

Mobile a Bright Spot for Lighting New York
June 13, 2016 at 10:55 am

In an effort to increase the amount of traffic coming to its website from mobile devices, Lighting New York (LNY), a retailer of residential and commercial lighting fixtures, recently partnered with Google and is leveraging the search giant's cross-device conversions data. In episode 39 of Total Retail Talks, Aaron Covaleski, director of search marketing at LNY,…