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In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rachel De Los Santos, senior director of client success at ESW, the global direct-to-consumer e-commerce leader. Listen in as De Los Santos provides an overview of her role (1:05), ESW's business offerings for retailers and brands (2:00), and what strategic inventory optimization looks…
Sephora is rolling out a unique experience during its sales event next week, offering consumers in select cities up to $20 in Lyft credits to go to a Sephora store and shop, the company said in a press release Tuesday. Once at the stores, the Lyft riders will be treated to a personalized skin scan,…
As supply chain-focused businesses look to address concerns around challenges such as inflation and sustainability costs, they’re betting big on technology. One in four have an innovation budget of at least $500,000, while 39 percent have seen an increase in budget for 2025, according to Kenco’s State of Supply Chain Innovation Transformation Report. That’s great…
After dozens of meetings with commerce media executives at Cannes Lions 2025, one thing became crystal clear: companies that optimize for consumer value consistently outperform those focused purely on industry metrics. Here are five of my key takeaways from the event about what's shaping the future of commerce media: 1. AI is Moving from Hype…
Small businesses are reporting on average 30 percent of monthly invoiced sales are overdue, which presents a difficult reality for owners struggling to keep their business afloat in what is presently a volatile economy. One of the first steps to mitigate financial risk in this situation is to adopt a buy now, pay later (BNPL)…
As the global shift toward digital commerce accelerates, gift cards — especially digital ones — have emerged as one of retail’s most powerful tools for engagement, revenue growth, and brand affinity. The 2025 edition of Best Digital Gift Card Programs – Australia, a benchmark report produced by NAPCO Research and Blackhawk Network (BHN), offers a…
While at the 2025 CommerceNext Growth Show in New York City last week, Joe Keenan spoke with Ryan Pabelona, vice president of performance marketing at REVOLVE, and Michael Lamb, president and chief commercial officer of RTB House. Pabelona and Lamb discussed how large language models (LLMs) are enabling the fashion retailer to personalize its marketing…
lululemon has filed a lawsuit against Costco that accuses the wholesale club operator of selling lower-priced duplicates of some of its popular athleisure clothing, reports CNBC. lululemon athletica claims in its lawsuit filed in the U.S. District Court for the Central District of California that Costco has “unlawfully traded” on its reputation, goodwill and sweat…
As digital assets become more mainstream, businesses are exploring practical, low-risk ways to enter the crypto economy. Stablecoin payouts and loyalty rewards have emerged as some of the most accessible options, offering immediate operational benefits and deeper engagement with digital-native consumers. Meeting Digital-Native Expectations Millennials and Gen Z are leading the adoption of crypto wallets…
Cybersecurity in retail is a significant concern for both businesses and consumers. Recently, several high-profile data breaches affecting well-known retailers such as Harrods, Marks & Spencer, The North Face, and Cartier have brought this issue to the forefront. These incidents demonstrate the constantly evolving and challenging threat landscape that retailers must contend with. They also…
If you're in marketing right now, you're likely exhausted. You’re not just running campaigns, but also fighting economic headwinds and answering to competing voices. You’re reforecasting weekly and your media plan is now on its fifth iteration. You finally earned more shelf space or a cleaner digital shelf, but velocity still slipped. It feels like…
Let’s start with the bad news: if your website or app slows down during a sale, a product launch, or a major inflection point, consumers won’t wait. They’ll bounce. They might complain — in a DM if they like you; in public if they don’t. Even worse, they may never come back. And you may…
The Home Depot announced Monday that it is buying GMS, a building products distributor, for about $4.3 billion as the retailer moves to draw more sales from contractors and other home professionals. As part of the deal, The Home Depot-owned subsidiary SRS Distribution will purchase all outstanding shares of GMS for $110 per share, which…
Marketing as a small retailer is overwhelming. Limited time, small teams, and even smaller budgets make it hard to compete with larger competitors. Exposure is critical to growth, but finding efficient, cost-effective ways to get your brand out there isn’t always easy. That’s where affiliates could come in handy for your business. Affiliate marketing allows…
Consumers have an overwhelming amount of shopping options at their fingertips, from brand content, Google search recommendations, social media, and now, artificial intelligence (AI) assistants. Just last month, OpenAI introduced a new shopping assistant that offers tailored product recommendations, and Perplexity just announced a partnership with PayPal to enable direct purchases through its own AI…
Theft, vandalism, and workplace violence towards associates — ranging from verbal abuse to threats and physical aggression — are all too common in retail, driving stress and burnout among store associates. So much so that a staffer may not want to report the incident or commit to training, instead removing themselves from the situation. It…
Amid persistent supply chain disruptions, tariff uncertainty, and evolving customer expectations, omnichannel fulfillment has evolved from a competitive advantage to a necessity for modern brands. Yet scaling fulfillment operations to meet the demands of a multichannel world remains a complex challenge for many modern brands. According to recent data from Radial, 47 percent of retail decision-makers…
As digital commerce continues to reshape consumer expectations, one channel is quietly driving major gains for retailers: digital gift cards. According to the 2025 Best Digital Gift Card Programs (Australian Edition) — a joint research effort by NAPCO Research and Blackhawk Network (BHN) —gift cards aren’t just a convenience item anymore. They’re a high-growth, high-impact…
It’s no surprise that, due to the recent tumultuous economic backdrop, consumers are shifting their shopping habits to find the best deals, choose brands that have lenient return policies, and make the most of the money they do choose to spend. A recent survey of consumers in the U.S. and U.K. explored the overarching theme…
Making good on its promise to spend $4 billion by the end of 2026 to triple the size of its rural delivery network, Amazon.com announced Tuesday it would soon be providing same- and next-day delivery to 4,000 smaller cities, towns and rural communities across the country. The company said in a press release the extra…