Donna Loyle

Below is a comprehensive list of all the articles published in Catalog Success magazine in 2007. If you would like to view stories by issue date, click here. You can also use the Article Archive to search by keyword or topic. CATALOGER PROFILES Cover Stories Chinaberry: “Reinventing the Wheel” by Paul Miller, January After 5/Surf to Summit: “Kayaking and Cocktails” by Paul Miller, February Patagonia: “Shiny Happy People” by Matt Griffin, May Garnet Hill: “A Natural Issue” by Carolyn Heinze, June Fair Indigo: “Playing Fair” by Paul Miller, August The Nailco Group: “More Than Skin Deep” by Carolyn

It takes only one negative event to lose a customer, says Bob Thompson, founder of CRMGuru.com. In fact, a CRMGuru.com study found that 83 percent of respondents said they stopped using a company’s products or services of a company based on one unpleasant experience. Following are five strategies you can employ to retain the right customers for your business and win back those who are about to defect. They were offered in Thompson’s new white paper, “The Loyalty Connection: Secrets to Customer Retention and Increased Profits,” published by RightNow Technologies. 1. Identify potential defectors. Monitor customer activity, and pinpoint those who have become infrequent

Below, our annual index of all stories that appeared in Catalog Success throughout 2006, including this issue. (For easy reference, use the print screen.) Cataloger Profiles Cover Stories United Receptacle: “B-to-B Goes ‘Plug and Play’” by Alicia Orr Suman, January Reiman Publications: “The Synergistic Approach” by Alicia Orr Suman, February Boston Proper: “Billion-Dollar Opportunity” by Donna Loyle, May Spiegel Brands: “How Spiegel Recovered” by Paul Miller, June Smarthome Direct: “Growth the Smart Way” by Matt Griffin, July J&L Industrial Supply: “Shaped Up, Shipped Out” by Paul Miller, August Northern Safety Co.: “Safely Ahead of the Game” by Matt Griffin, September AmeriMark Direct: “Steady

By Donna Loyle Unique merchandise, exceptional visual branding and a textbook e-commerce strategy give Boston Proper a leg up on its competition. Boston Proper CEO Michael Tiernan calls it "The Billion-Dollar Opportunity." His vision encompasses a multichannel strategy targeting affluent, self-assured, baby boomer women — a generation notorious for its conviction that it will stay vibrant and sexy long into old age. Tiernan's Boston Proper catalog and e-commerce site offer unique, fashion-forward and sexy apparel, shoes and accessories to well-educated and busy women primarily in the 35-to-55 age range. They may have children, husbands and

Compiled by Donna Loyle Increase DC Capacity A recirculating row pusher is one of several new options available on the A-780 case palletizer from FKI Logistex. This feature improves case flow and allows higher palletizing capacities with rates up to 45 case-feet per minute. Another new feature, a high-speed hoist, enables increased capacity and noise reduction, note FKI Logistex officials. And the new system is RFID-enabled, which allows distribution center personnel to track inventory more easily. For more, visit: www.fkilogistex.com. Create Cushioning Material Your packers can create air pillows at a rate of 20 feet per minute with the new AIRPlus

Reported by Donna Loyle, editor in chief, Catalog Success magazine In a precedent-setting case for catalogers, a California Appellate court recently clarified rules concerning fees listed on order forms. In short, the fees were allowable because the order forms created shipment contracts, not sale-on-approval contracts. The case is an important one for direct marketers. The case, Wilson vs. Brawn of California, was brought by a customer of International Male catalog, owned by Hanover Direct. The plaintiff, Jacq Wilson, argued that the insurance fee he paid for his shipment was deceptive, even though he knew of the fee before ordering and did not want to return the