Best Buy announced Wednesday that its CEO, Corie Barry, would be replaced by another executive at the consumer electronics retailer, Chief Customer, Product and Fulfillment Officer Jason Bonfig.
Bonfig will succeed Barry on Oct. 31, when he will also join the board. Barry will stay on as strategic advisor for six months following Bonfig's appointment.
Barry was the first woman to lead Best Buy when she took the role in 2019, and the second-longest-serving CEO after Best Buy Founder Richard Schulze. She was one of 55 female CEOs leading Fortune 500 companies in 2025.
In an interview with CNBC, Barry said Best Buy is in a good moment for a transition. She said the company is seeing “an upward swing of momentum” as customer and employee metrics improve and it enters a stage where artificial intelligence has begun to reshape the world of consumer electronics.
Bonfig will be the sixth CEO in Best Buy's 60-year history. He first joined Best Buy in 1999 as an inventory analyst.
Total Retail's Take: The leadership change comes amid stagnant sales for Best Buy. According to CNBC, the price of the company's stock was $65.52 when Barry first started seven years ago, and peaked at $138 in November 2021. On Tuesday, shares closed at $66.59. The company's annual revenue fluctuated between $42.9 billion in 2019 to a peak of $51.8 billion in 2022. Best Buy said during its earnings call in March that it expects revenue to range between $41.2 billion and $42.1 billion.
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