Gene Del Polito

Below is a comprehensive list of all the articles published in Catalog Success magazine in 2007. If you would like to view stories by issue date, click here. You can also use the Article Archive to search by keyword or topic. CATALOGER PROFILES Cover Stories Chinaberry: “Reinventing the Wheel” by Paul Miller, January After 5/Surf to Summit: “Kayaking and Cocktails” by Paul Miller, February Patagonia: “Shiny Happy People” by Matt Griffin, May Garnet Hill: “A Natural Issue” by Carolyn Heinze, June Fair Indigo: “Playing Fair” by Paul Miller, August The Nailco Group: “More Than Skin Deep” by Carolyn

Dear Editor, Your editorial in the July issue of Catalog Success regarding the American Catalog Mailers Association hit the heart of the issue, why do catalogers need another association? As one of the founding officers of the American Catalog Mailers Association (ACMA), I can only reiterate the questions now that we asked in March when we agreed to create the ACMA: 1. Are we satisfied that the organizations that already exist can fully represent the unique interests of the catalog mailing community? 2. Do we believe that the past rate case could have been more favorable to catalog mailers if we had a voice

Consider it a postal and legislative version of “Do you believe in miracles?” Late on the night of Dec. 8 and into the early morning of Dec. 9, the House and then the Senate passed a sweeping postal reform bill that will bring forth significant change in the way that postal rates are set. President Bush is expected to sign the bill into law sometime this week. The bill’s passage culminates 11 years of prior failures to get a postal reform bill through both chambers of Congress. Soon after the Senate passed the bill, H.R. 6407, the Direct Marketing Association Senior Vice President of Government Affairs

Below, our annual index of all stories that appeared in Catalog Success throughout 2006, including this issue. (For easy reference, use the print screen.) Cataloger Profiles Cover Stories United Receptacle: “B-to-B Goes ‘Plug and Play’” by Alicia Orr Suman, January Reiman Publications: “The Synergistic Approach” by Alicia Orr Suman, February Boston Proper: “Billion-Dollar Opportunity” by Donna Loyle, May Spiegel Brands: “How Spiegel Recovered” by Paul Miller, June Smarthome Direct: “Growth the Smart Way” by Matt Griffin, July J&L Industrial Supply: “Shaped Up, Shipped Out” by Paul Miller, August Northern Safety Co.: “Safely Ahead of the Game” by Matt Griffin, September AmeriMark Direct: “Steady

As we roll through the mid-2000s, one could easily transform the saying, “what’s old is new again,” to “what’s new is old already.” Rapidly evolving technology is changing American business faster than ever, and it’s swiftly altering the catalog/multichannel retail business. On our end, we’ve embraced change in this issue, our first full-fledged redesign in five years. Along with our new, eye-pleasing look, you’ll see some new columns and departments, such as Association for Postal Commerce President Gene Del Polito writing the new Understanding Postal column and catalog acquisitions expert Larry West heading the new Acquisitions & Valuations column. Watch for additional expert columnists

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