Party City Launches Inside 700-Plus Staples Stores
Staples and Party City announced Tuesday a strategic partnership bringing Party City inside more than 700 Staples locations nationwide and on Staples.com, with plans to expand to additional stores by the end of 2026. The collaboration brings Party City’s selection of balloons, décor and party supplies together with Staples same-day print and marketing services. Customers can shop party décor, tableware, gift bags, costume accessories and favors, while also creating personalized invitations, banners, yard signs and posters through Staples' print services. In the coming weeks, customers will also be able to schedule balloon pickups in advance through Staples.com and the Staples app.
Total Retail's Take: Party City is working towards a comeback by expanding its physical footprint through a partnership with Staples. Ad Populum, the current owner of Party City, acquired the company out of its second bankruptcy in 2025, with plans to transform and rebuild the iconic party brand. Party City currently operates around 30 franchise locations across the U.S. and its online store. At its peak, the retailer operated just over 800 stores nationwide. The store-within-a-store launch in more than 700 Staples stores gives Party City nearly the same reach without the risk or cost of operating its own storefronts.
"As we take the new Party City to more places than ever before, finding the right partners is essential. Staples stood out immediately," said Joel Weinshanker, CEO of Ad Populum.
As for Staples, it gains a new driver of foot traffic to its stores. "By bringing Party City into Staples stores, we’re expanding what customers can accomplish in one place — combining helium balloons and party supplies with our print and marketing services to offer a complete solution for celebrations," said Marshall Warkentin, president, Staples U.S. Retail in a press release. Staples is continuing to build out its partnerships as it expands beyond traditional office supplies. Its portfolio of services also includes returns collection in stores for Amazon, UPS, Happy Returns and more, as well as a pilot program that launched eye care clinics in select Philadelphia area stores with Stanton Optical.
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Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment—or at home on Zoom—recording interviews with thought leaders and business executives.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.
