Paul Miller

Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.

It's catalog season, the time of year when our mailboxes sag with accumulated paper and retailers nationwide cross their fingers. But even though print continues to dominate the world of presentation, the digital revolution promises to transform the shopping experience. More than 20 billion catalogs were mailed in the U.S. last year, about a quarter of which were devoted to fashion. Apparel brands mail more catalogs than any other class of retailer, usually between 12 and 24 catalogs each year because as fashionable as, say, maxi skirts are this season, next year no one will want to be wearing

With yesterday's decision by the Postal Regulatory Commission (PRC) to reject a postal rate hike proposed by the U.S. Postal Service, business mailers — and the trade groups that represent them — have reason to celebrate. At least for now.

Days after the resignation of the Direct Marketing Association’s beleaguered President & CEO John Greco, the American Catalog Mailers Association (ACMA) launched an aggressive campaign for its National Catalog Forum, as well as new members.

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