Paul Miller

Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success. 

After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth. 

Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.

Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.

It's catalog season, the time of year when our mailboxes sag with accumulated paper and retailers nationwide cross their fingers. But even though print continues to dominate the world of presentation, the digital revolution promises to transform the shopping experience. More than 20 billion catalogs were mailed in the U.S. last year, about a quarter of which were devoted to fashion. Apparel brands mail more catalogs than any other class of retailer, usually between 12 and 24 catalogs each year because as fashionable as, say, maxi skirts are this season, next year no one will want to be wearing

With yesterday's decision by the Postal Regulatory Commission (PRC) to reject a postal rate hike proposed by the U.S. Postal Service, business mailers — and the trade groups that represent them — have reason to celebrate. At least for now.

Days after the resignation of the Direct Marketing Association’s beleaguered President & CEO John Greco, the American Catalog Mailers Association (ACMA) launched an aggressive campaign for its National Catalog Forum, as well as new members.

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