It's catalog season, the time of year when our mailboxes sag with accumulated paper and retailers nationwide cross their fingers. But even though print continues to dominate the world of presentation, the digital revolution promises to transform the shopping experience. More than 20 billion catalogs were mailed in the U.S. last year, about a quarter of which were devoted to fashion. Apparel brands mail more catalogs than any other class of retailer, usually between 12 and 24 catalogs each year because as fashionable as, say, maxi skirts are this season, next year no one will want to be wearing
With yesterday's decision by the Postal Regulatory Commission (PRC) to reject a postal rate hike proposed by the U.S. Postal Service, business mailers — and the trade groups that represent them — have reason to celebrate. At least for now.
Days after the resignation of the Direct Marketing Association’s beleaguered President & CEO John Greco, the American Catalog Mailers Association (ACMA) launched an aggressive campaign for its National Catalog Forum, as well as new members.
Hamilton Davison, president & executive director of the American Catalog Mailers Association, today announced the hiring of Paul Miller as vice president & deputy director of the trade organization that serves the needs of catalog mailers.
Chico's in TV, Magazine, Email Promo Blitz; Handbag E-Retailer Relies on Facebook Fan Page for Leads; Maryland Square Prospects With Free Shipping Offer.