Dennis Garvey

Below is a comprehensive list of all the articles published in Catalog Success magazine in 2007. If you would like to view stories by issue date, click here. You can also use the Article Archive to search by keyword or topic. CATALOGER PROFILES Cover Stories Chinaberry: “Reinventing the Wheel” by Paul Miller, January After 5/Surf to Summit: “Kayaking and Cocktails” by Paul Miller, February Patagonia: “Shiny Happy People” by Matt Griffin, May Garnet Hill: “A Natural Issue” by Carolyn Heinze, June Fair Indigo: “Playing Fair” by Paul Miller, August The Nailco Group: “More Than Skin Deep” by Carolyn

© Profile of Success, Catalog Success magazine, February 2007 Interview by Matt Griffin Catalog Success: When was the catalog established? Dennis Garvey: The catalog was first established very early on in the company, about 34 years ago, back In 1973. The company started in retail and relatively quickly started a catalog business, which really was one of the first in this industry, the military and law enforcement equipment industry. CS: Where are your headquarters? DG: Radcliff, Kentucky. Right outside of Fort Knox. CS: What is your primary merchandise? DG: It’s primarily been military gear, but we’ve expanded into law enforcement

BACKGROUND: A former Marine, Dennis Garvey joined U.S. Cavalry in 2003 as part of a management team, created by the company’s then new ownership, to revive the business following a Chapter 11 bankruptcy protection filing in 2000. Since that time, backed by CEO Wayne Weisler, Garvey, who is the company’s COO, has led the company back, with average annual sales growth of about 30 percent since 2003. That growth has resulted in the construction of a new distribution center as well as the opening of a third retail store. BIGGEST INITIAL CHALLENGES: • Housefile deterioration: Although the company’s catalog production staff

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