David Lorsch

Below is a comprehensive list of all the articles published in Catalog Success magazine in 2007. If you would like to view stories by issue date, click here. You can also use the Article Archive to search by keyword or topic. CATALOGER PROFILES Cover Stories Chinaberry: “Reinventing the Wheel” by Paul Miller, January After 5/Surf to Summit: “Kayaking and Cocktails” by Paul Miller, February Patagonia: “Shiny Happy People” by Matt Griffin, May Garnet Hill: “A Natural Issue” by Carolyn Heinze, June Fair Indigo: “Playing Fair” by Paul Miller, August The Nailco Group: “More Than Skin Deep” by Carolyn

© Profile of Success, Catalog Success magazine, April 2007 Interview by Gail Kalinoski Catalog Success: When was the catalog established? David Lorsch: The company and the catalog were formed concurrently in 1989 with my fiancé and now wife, Cindy. Our first catalog order was Sept. 29, 1989. The order came from a dealer in Clovis, New Mexico. CS: How did the company get started? David: I was out of work. I had been working in national sales for a video accessory manufacturer. When I started thinking about what I could do, I realized there was a gap in the electronics accessory

BACKGROUND: “In the late ’80s, I realized there was a gap in the electronics accessory distribution market,” says David Lorsch, founder, president and CEO of DBL Distributing. “There were a few people in the Eastern U.S. that were growing the market via catalog and flier. But there was nobody in the West. Around the point I started my company in 1989, there was no distributor specializing in accessories to independent retailers west of St. Louis. I identified what I perceived to be a hole in the market. And luckily, I was right.” BIGGEST INITIAL CHALLENGE: Finding a customer. “I really started with

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