The Great Mobile Debate: Mobile Site vs. Apps vs. Responsive Design (2015 Retail Marketing Virtual Conference Session)
Sponsored by: Act-On Software
Speakers: Joe Crowley, Vice President of Marketing, Total Gym; Hilary Spencer, Director of Product Management, ideel; Samantha Lee, Senior Director of E-Commerce and Customer Experience, bebe
Click above/below to view this webinar, originally offered as a session at 2015 Retail Marketing Virtual Conference & Expo.
With mobile commerce exploding, retailers are in panic mode as they try to offer the hordes of consumers going to their mobile devices to shop the best experience possible. But how should they go about doing that? By optimizing a dedicated mobile site? Or maybe creating mobile apps that keep consumers coming back to them time and again? Or better yet, implementing a responsive design template that provides an optimal viewing experience across a wide range of devices - desktop, smartphone, tablet?
A panel of retail and mobile experts will discuss these three options and more, including:
- how to determine the best mobile strategy for your brand;
- the pros and cons of each approach;
- where mobile fits in today's customer-centric retail environment; and
- so much more!