E-mail

Email Acquisition is the New Directive in the Post-Cookie Era
January 3, 2022 at 11:50 am

For brands and retailers, email has always been important. Since the inception of e-commerce, email has remained the No. 1 conduit for one-to-one communication between companies and their customers. Over time, however, it has become easy for brands and retailers to take this communication channel for granted — but the days of resting on laurels…

Mitigating the Growing Cybersecurity Threat to Retailers
November 1, 2021 at 8:05 pm

The retail industry is facing numerous challenges stemming from the pandemic and its aftermath. From managing staffing and supply chain shortages to enforcing health safety precautions, retailers may be unintentionally ignoring another rising threat: cyber crime. Cyber threats are rising, with one report suggesting it could cost the world $10.5 trillion annually by 2025. On…

Making the Most of Email and SMS Marketing for the 2021 Holiday Season
October 5, 2021 at 9:36 pm

Forward-thinking retailers are already looking to strengthen their marketing strategies for the holiday shopping season. It's never "too early" to prepare for the holiday sales rush. With intelligent techniques and a strategic approach, you can make this holiday season one to remember! This year, marketers are forced to refine their email marketing strategies to account…

3 Ways Email Marketers Can Optimize Messages for Apple iOS 15
July 22, 2021 at 5:51 pm

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published by Total Retail, “The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15,” authored by Greg Zakowicz, director of content at Omnisend. The article delves into the upcoming Apple iOS 15 feature…

The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15
July 19, 2021 at 8:49 pm

Email marketers at e-commerce brands use traditional reporting data such as open, click, and conversion rates to measure email campaign performance. But what happens when you suddenly take away one of those long-established data points? Buckle up because we’re about to find out. Apple’s announcement of its upcoming iOS 15 update, which is expected this…

Poorly Performing Email Creatives Might Not Be 'Bad' Content. Here’s Why
June 28, 2021 at 8:25 pm

Email teams can feel like they’re engaged in a constant trial-and-error process. It makes them reaction-based units rather than predictive. They send an email to customers, analyze its performance, rinse, and repeat, using the results to help them get better at sending the right content in the future. There are a few problems with this…

Experiential or Promotional: How Most Brands Use Email Marketing Incorrectly
June 15, 2021 at 5:12 pm

Why do people prefer to travel to Paris instead of seeing the Eiffel Tower in pictures? Why were (and in some places, are) so many people eager to get back to live events like sports games and concerts during COVID restrictions? It comes down to experience. We might not be able to fully explain it,…

3 Ways You Can Turn Email Into a Retention Powerhouse
May 27, 2021 at 12:51 pm

During COVID, many retailers have seen an increased number of customers buying online, which made 2020 the year of customer acquisition. Many companies are now struggling to retain them. Email and customer loyalty teams need to transform new customers into long-term revenue streams. Since email is the most commonly used tool to communicate with new…

Retailers Can Use Record Email Growth and Engagement to Deliver Sales
March 18, 2021 at 4:59 pm

After a year with no precedent, it’s important to use whatever new data arrives to chart a way forward. In our new Benchmarks report, Campaign Monitor looked at over 100 billion emails and found that 2020 showed remarkable growth across key email performance metrics, including total send volume, open rates and clickthrough rates. For retailers,…

David vs. Amazon: How Your Competitive Equation Changes Without In-Store Shopping
March 8, 2021 at 4:50 pm

Much of e-commerce has become a David vs. Goliath proposition. On one side, you have retailers launching, expanding and improving their e-commerce operations. On the other side, there’s the looming presence of Amazon.com, which has used a vast product portfolio and fast shipping to become the go-to e-commerce destination. It's a daunting task to go…