E-mail

A Preview of Retailers’ Holiday Email Strategies
November 20, 2019 at 12:27 pm

It’s shocking but true. Thanksgiving is a week away, to be followed by the dramatic aftershocks of Black Friday and Cyber Monday. All of which is merely a prelude to the subsequent four weeks of intense holiday selling, during which retailers must earn a disproportionately large share of their annual sales and profits. Here are…

The Gift That Keeps on Giving: How D-to-C Brands Can Keep New Holiday Customers Coming Back for More
November 15, 2019 at 11:31 am

Direct-to-consumer (D-to-C) retailers are officially gearing up for the most profitable time of the year. D-to-C has historically referred to just digitally native brands, but it now applies to every brand that's directly marketing to consumers to drive online revenue. While creative gift-giving campaigns geared toward customer acquisition tend to take center stage, D-to-C retailers…

Holiday Marketing Strategies Based on Shipping Data
November 6, 2019 at 3:21 pm

The holidays are a season that invites brands and online sellers to get creative with their marketing. For many, that means a jolly tone, cheerful imagery, and plenty of holiday puns. For e-commerce merchants specifically, holiday marketing means creative uses of shipping and customer data to personalize email campaigns. Below are three email campaign types…

Report: Internet Retailers Leaving Customer Data Vulnerable
October 17, 2019 at 9:32 am

Even as consumers preference for online shopping continues to grow and email continues its reign as one of the top marketing channels, internet retailers aren't keeping up with necessary consumer safety measures. A report released by 250ok reveals 71 percent of internet retailer domains analyzed have no domain-based message authentication, reporting and conformance (DMARC) policy…

Managing the Demand of Sending to Risky Email Subscribers
September 26, 2019 at 11:55 am

Nearly everyone involved in email marketing can say that they’ve deployed a campaign to a list of subscribers they probably shouldn’t have. This includes sending to unengaged subscribers, maximizing the use of the database, or purchasing a third-party list. And it’s not that email marketers don’t know what's risky and what isn’t. The sending of…

Maximize Deliverability and Security to Optimize Email Marketing
August 15, 2019 at 12:16 pm

Consumers will spend $4.9 trillion a year on e-commerce by 2021, and retailers are optimizing their sales and marketing for the online consumer. This means prioritizing digital sales drivers like email, a tried-and-true favorite. But first, brands need to ensure they’re following email marketing best practices to better ensure deliverability. Why? Solid deliverability means more…

How to Use Scarcity and Urgency to Enhance Email Marketing Performance
July 22, 2019 at 12:41 pm

In today's world, retailers are having a harder time than ever finding ways to break through the deluge of daily email messages in order to reach customers and get them re-engaged with their brands. So often, marketers talk about getting new customers into the pipeline, but perhaps even more challenging is re-engaging customers who have…

DTC Brands Use of the Email Address is the Canary in the Coal Mine
July 16, 2019 at 11:26 am

How are direct-to-consumer (DTC) brands dexterous and competent in marketing trends where incumbents bumble? A few years ago, the marketing trend du jour was content marketing. Dollar Shave Club developed its “Bro talkin’ razors” campaign (not the official title!), creating the rare content marketing that didn’t make you cringe. But Dollar Shave Club was just…