E-mail

Debunking Common Email A/B Testing Misconceptions
June 24, 2024 at 8:26 pm

Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating and empowering our clients along the way. A/B testing is an email marketing initiative that can have profound long-term impact but is widely misunderstood. Let’s identify and correct the most persistent misconceptions about A/B testing in email campaigns.…

How to Combine Email and Social Media Marketing Efforts to Maximize ROI
May 21, 2024 at 4:18 pm

Brands are expected to spend $247 billion on social media marketing in 2024 to fight for consumers’ attention. With people spending more than two hours a day on social media, brands would be foolish not to spend their ad dollars on social platforms, right? According to recent data, brands may have it all wrong. For…

How Retailers Can Refresh Stale Triggered Campaigns
March 19, 2024 at 3:05 pm

Most of the conversations I have with retailers these days are about strategies to improve the performance of their tried-and-true triggered marketing campaigns — e.g., abandon browse, search and product campaigns. Retailers are aware that having triggers for shoppers who abandoned their cart, abandoned a search or browse is now pretty commonplace, and so the…

The Power of Back-in-Stock Email Marketing
March 7, 2024 at 11:13 am

For e-commerce brands, it’s not the year of the dragon, it’s the year of the back-in-stock message. Automated back-in-stock message sends have been on a multiyear rise. In 2023, brands sent 4x as many as the year before, generating 3x the number of orders than the year before. Back-in-stock messages perform exceptionally well compared to…

Email and SMS Marketing in 2024: 5 Trends to Expect
February 14, 2024 at 9:07 am

2023 was another record-setting year for e-commerce sales and the growth is expected to continue in 2024. How companies achieve their growth will depend on how effective they are with engaging their audience via different channels and subsequently maximizing the return on investment of those channels. In all of this, one thing remains consistent year…

Relationships vs. Transactions and the Future of Email
February 5, 2024 at 11:00 am

Do you know how many emails are sent every day around the world? I ask people that all the time and I get some surprising answers. I’ve heard 10 million, 100 million and up to a billion. The answer is that in 2024, people around the world will send 350 billion emails every day. You…

New Black Friday Marketing Report Shows Consumers Still Love Email and SMS
January 18, 2024 at 12:56 pm

With Black Friday and Cyber Monday behind us, it’s a good time to assess how different marketing channels performed through another record-setting BFCM shopping period and what this can tell us about consumers’ shopping habits in 2024. Looking at Omnisend’s recently released BFCM marketing report, which analyzed over 2.5 billion marketing emails, 29 million SMS,…

3 AI-Driven Email Marketing Techniques to Get the Gift of Holiday Revenue
November 30, 2023 at 9:47 am

So little time to activate, so much at stake — that's what email marketers scrambling to optimize their campaigns are facing now, in the teeth of Q4. The common denominator in any optimizations that will move the needle at this point is artificial intelligence. Don’t try to boil the ocean; lock in on a select…

Online Data Provides Glimpse Into Black Friday Shopping
November 24, 2023 at 11:02 am

CouponFollow analyzed Google search volumes to find out which retailers in the U.S. are going to be the most popular this year. We used search tool Ahrefs to find the most recent data on monthly search volumes for America’s top retailers. Explore the table below for details. Furthermore, there have been nearly 1 billion emails already…

4 Ways to Prepare Your Email and SMS Marketing for the Holidays
October 10, 2023 at 3:19 pm

When it comes to maximizing holiday sales from your email and SMS marketing programs, discovering the nuances of the season can help brands squeeze as much eggnog out of … whatever eggnog comes out of. With all of the data out there, uncovering the lesser-known can feel overwhelming to downright impossible. Here are four nuanced…