E-mail

The Impact of iOS 15 on Email Marketing — One Year Later
November 21, 2022 at 11:06 am

On Sept. 20, 2021, Apple released its much-anticipated iOS 15 software update. The update included various “privacy protection” features for iPhone users, including "Mail Privacy Protection." This feature prevents companies from seeing whether subscribers opened their emails, and instead reports an open rate of 100 percent for those using the Apple Mail app. As the…

Amazon's New Tailored Audiences: Is it Worth it?
October 26, 2022 at 9:50 am

This September, Amazon.com launched "Tailored Audiences." It's an improvement to the Amazon Customer Engagement Tool. Tailored Audiences allow Amazon sellers to customize their marketing campaigns even more. Now brands can target customers using attributes like brand loyalty and product interest. Why Use Tailored Audiences? The old Amazon Customer Engagement tool had its limitations. Sellers could target only…

New Email and SMS Marketing Report Showcases Their Value to Brands
October 17, 2022 at 11:19 am

A pullback on consumer spending, high inflation, and an uncertain holiday season. Toss in paid social’s cost and targeting effectiveness being in a state of perpetual fluctuation and retailers find themselves faced with a myriad of challenges in trying to increase sales and maximize return on investment. To maximize sales and profits, brands need to…

The Slowdown of E-Commerce and How Online Brands Can Adapt
June 16, 2022 at 4:37 pm

The COVID-fueled e-commerce party couldn’t last forever. Businesses knew that it was only a matter of time before consumers reverted to their pre-pandemic shopping habits of mixing online and in-person shopping. That time appears to be upon us. A recently released Mastercard SpendingPulse report showed a year-over-year (YoY) retail sales increase of 7.2 percent in…

AMP: Accelerating Goal Conversions With Just One Email 
May 11, 2022 at 5:19 pm

Email has emerged as a growing channel for marketers to cultivate relationships with customers, build credibility and trust, and impact revenue. In fact, according to our 2021 State of Email report, over 90 percent of marketers say email is critical to the overall success of their company, and over 40 percent of companies intend to increase…

2022 Email Marketing Trends: What Retailers Need to Know
February 24, 2022 at 4:37 pm

Consumers no longer want a traditional brand experience; they need data-infused, highly personalized experiences. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data and extract qualitative insights from channels where customers can be kept honest — like email. In fact, according to our 2021 State of Email…

Email Marketing is Meeting the Moment ... and Poised to Transform Again
February 21, 2022 at 3:24 pm

Email, the longtime workhouse yet sometimes unsung hero of the marketing department, enters 2022 stronger than ever — both in terms of emerging advances in data and technology, as well as its relevance and utilization in the omnichannel tech stack. The sheer volume of the channel is staggering: across the globe, we sent and received…

The 'Buy it Now' Consumer is Here: Are You Prepared?
February 15, 2022 at 10:59 am

Consumer expectations and shopping habits are constantly evolving. How brands adapt to the constant evolution, from logistics and staffing to marketing strategy and tactics, ultimately determines whether they stay relevant in consumers’ eyes and their business continues to grow. We’re witnessing another evolution in purchasing behavior, ushering in a new breed of consumers — the…

Supercharge Your Customer Experiences: How to Act Faster, Work Smarter, and Drive Business Outcomes
January 31, 2022 at 10:59 am

We all know that we’re living in a data-rich era. Never before have marketers had access to so much valuable customer information, but how effective are marketers at seamlessly integrating that data to deliver exceptional customer experiences and drive positive business outcomes? Simon Data recently partnered with ClickZ to gain deeper insights into the role…

Email Acquisition is the New Directive in the Post-Cookie Era
January 3, 2022 at 11:50 am

For brands and retailers, email has always been important. Since the inception of e-commerce, email has remained the No. 1 conduit for one-to-one communication between companies and their customers. Over time, however, it has become easy for brands and retailers to take this communication channel for granted — but the days of resting on laurels…