E-mail

3 Easy Yet Effective Ways to Create Transactional Emails
September 24, 2020 at 9:21 pm

Relevant, personalized and timely transactional emails are virtually impossible to overhype as they can generate five times more revenue than nontransactional messages. Even though these messages are some of the most highly read emails sent by retailers, because they're so common improving them is often an afterthought. However, their value shouldn't be overlooked, as each…

How Local Retailers Will Thrive in a Post-COVID Environment
September 7, 2020 at 7:25 pm

When the coronavirus required cities to introduce stay-at-home policies this spring, the initial impact on retail was immediate and, frankly, scary. “Closed” signs popped up in store windows across the country, foot traffic came to a complete halt in some areas, and some brick-and-mortar shop owners weren’t sure they would make it. An April 8…

New Feature Lets Consumers Shop for Groceries From Yahoo Mail
July 20, 2020 at 4:10 pm

Verizon Media today announced the launch of Groceries from Walmart, a Yahoo Mail feature that enables users to browse, add to cart, and purchase essential groceries from Walmart within Yahoo Mail. According to Verizon Media, this is the first time that email users can fill a shopping cart from their inbox, streamlining their shopping experience from…

Is it Better to Rent or Own Your Marketing Channels?
June 9, 2020 at 4:12 pm

Controlling your communication with customers is the best way to ensure that every interaction with them is impactful and meaningful. However, if you’re only renting the channels through which you’re communicating, many factors of your messaging are beyond your control. Take channels like Facebook or Google, for example. These channels are rented, which means the…

Pivoting Your Email Strategy Amid COVID-19? Treat it Like Black Friday
April 14, 2020 at 7:26 pm

If there's one thing every retailer can agree on it’s this: on any given day of any given week you must listen to your customers. Even amidst all of the COVID-19 news, this basic principle still reigns true. With millions of people across the U.S. working from home, retailers need to keep a careful watch…

What Social Distancing Means for Retail Marketers
April 8, 2020 at 11:53 am

The past few weeks have been filled with global uncertainty, and the retail industry has been heavily impacted since the national state of emergency was declared on March 13. Despite the recent industry turmoil, Listrak data from the two weeks following the declaration shows that overall e-commerce sales have jumped 31 percent year-over-year, demonstrating a…

How to Ensure Your COVID-19 Communications Are Effective
April 3, 2020 at 4:02 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published on Total Retail titled, “Retailers: Are Your COVID-19-Related Communications Effective? Here’s How to Tell,” authored by John Landsman, manager of research analytics at SparkPost. The article discusses how during this time of crisis retailers are in…

Retailers: Are Your COVID-19-Related Communications Effective? Here’s How to Tell
April 1, 2020 at 12:20 pm

Along with everyone else, retailers are having a rough time with the COVID-19 outbreak. SparkPost, the world's largest email deliverability engine, looked at its data and pulled some trends related to how companies are communicating; what consumers care to see; and how this crisis is driving transparent, ongoing communication. One thing is certain, during these difficult times, organizations…