E-mail

Most brands already know that email flows outperform campaign sends. However, knowing that flows work and knowing how to consistently grow revenue from them are two different things. Rarely do brands have a clear picture of where their flows are falling short, or a practical plan for addressing the gaps. The good news is that you don’t have to…

While overall customer satisfaction scores in the retail sector are improving steadily year-over-year, recent data reveals that only 23 percent of customers feel fully satisfied with post-purchase support services. There are a variety of reasons why customers would need post-purchase support — e.g., returning an item, confirming a payment went through, tracking their shipment, etc.…

Most email strategies are still built around campaigns, but performance is coming from somewhere else. Automated flows make up just 6 percent of sends, yet generate $513 per 1,000 emails compared to $62 for campaigns. That is an 8x difference. And this pattern shows up consistently across North American e-commerce brands. The math is clear:…

Retailers are currently operating in a golden age of autonomous commerce, where artificial intelligence-driven personalization and seamless customer journeys are the standard. However, there is a massive backdoor threat that many in the sector are ignoring. According to Valimail’s 2026 State of DMARC report, while online retail leads the world in email authentication adoption, a…

Stadium Goods ,a premium sneaker and streetwear marketplace, saw email revenue jump 268 percent year-over-year this Black Friday. That kind of lift didn’t come from a single campaign or holiday gimmick, but from a year of refining our CRM playbook: reactivating cold subscribers, merchandising around the products sneakerheads were already hunting for, and making the…

Did you know that your email marketing campaign will have an average open rate of around just 25 percent? As many retail and e-commerce brands discover, the path from your outbox to your customer’s inbox can be a minefield. The truth is that you can spend days crafting the perfect campaign and never know that…

Online shopping is now firmly ensconced in the American retail landscape. With total sales hitting nearly $1.2 trillion in 2024, breaking the $1 trillion mark for the third year in a row, online retail has continued to take a commanding share of all retail spending. Yet its dominance is a double-edged sword, as it has…

In a digital age brimming with communication channels, email remains a cornerstone for building brand devotion. In fact, 87 percent of brands consider email marketing a critical component of their success. But what makes an email foster genuine loyalty rather than just fill an inbox? Personalization and connection. Email, when crafted thoughtfully, can transcend its…

Email is the lifeblood of online retail. It drives sales, nurtures customer relationships, and delivers important notifications. However, email is also a prime target for cyberattacks. From phishing schemes to domain spoofing, the inbox is now a battleground where brand trust is tested daily. In this environment, securing email communications isn't optional — it's essential…

Think about "The Matrix": would you rather take the blue pill, living comfortably in your limited reality, or the red pill, awakening to the true nature of your world? In the world of email marketing, this choice translates into how we view and measure our campaigns. Just as Neo chose to take the red pill,…