How an E-Commerce Platform Change Saved Easy Spirit Money and Increased Profits
Sponsored by: Magento
Speakers: Lee Bissonnette, VP eCommerce and Digital Performance, Easy Spirit
Women's footwear brand Easy Spirit was operating on an e-commerce platform that no longer was meeting its needs, causing issues throughout the purchase journey and supply chain. The result? Easy Spirit wasn't optimizing sales and operations for a fast-growing segment of its business: e-commerce. After changing its e-commerce platform, opting for a single platform that offered greater visibility and insights into customer data, Easy Spirit saw its conversion rate increase as a result of a more feature-rich, seamless and quick shopping experience; addressed its supply chain issues by making products available on-site much faster than was previously possible; and gained valuable customer data that can be leveraged to drive repeat business.
Join us for this interactive webinar to learn the following:
- how the right e-commerce platform impacts multiple business areas, from supply chain to customer service and more;
- how online retailers must be thinking in order to compete in the "Age of Amazon";
- the value in increasing product speed-to-market;
- what an optimized online shopper journey looks like; and much more!
Sponsored by Magento
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