Customer Service

Are Retail CIOs Ready to Meet Customer Experience KPIs? Accedian Research Says No
September 11, 2019 at 12:55 pm

Today’s retail landscape is undoubtedly competitive. As customers flock to direct-to-consumer (DTC) e-commerce brands (e.g., Warby Parker, Casper, Dollar Shave Club), many traditional brick-and-mortar retailers are struggling to stay afloat. This is evidenced by recent store closures from Dressbarn, Charlotte Russe, Payless ShoeSource, and Gymboree. With Coresight Research predicting that U.S. store closures could reach…

The Majority of Back-to-School Shopping Will Take Place In-Store: Are Retailers Ready?
August 22, 2019 at 10:17 am

The back-to-school (BTS) shopping season is well underway, with total retail sales projected to reach a whopping $27.8 billion. However, despite claims that Amazon.com is destroying retail, more than half of U.S. consumers are planning to shop for supplies in-store instead of online this year. So, what does this mean for brick-and-mortar retailers? The BTS…

Retail Reality: Succeeding in the Always-On Customer Engagement Realm
August 20, 2019 at 9:04 am

While retailers have traditionally competed on the basis of the “Four Ps” — product, price, promotion, and place — increasingly this isn't enough. According to Gartner, 81 percent of marketers say they expect to be competing mostly or completely on the basis of customer experience in the near future. Yet keeping up with the demands of…

The Customer Experience Opportunity: How SMBs Can Use AI to Create a Competitive Advantage
August 12, 2019 at 10:32 am

Small and medium-sized businesses (SMBs) struggle to compete on equal footing with the enterprise behemoths that dominate their industry. In other words, how do local retailers compete with the Amazon.com and Walmarts of the world? Providing a better customer experience is fast becoming the competitive differentiator and driver of success for businesses of all sizes…

Customer Service Lessons From Top Direct-to-Consumer Brands
August 9, 2019 at 9:40 am

In this week’s Retail Right Now, Total Retail's Kristina Stidham and Ashley Chiaradio discuss an article recently published on Total Retail titled “What Traditional Retailers Can Learn About Customer Service From Today’s DTC Brands,” written by Brad Birnbaum, CEO of Kustomer. The article focuses on how direct-to-consumer (DTC) businesses prioritize and excel at providing frictionless customer…

What Traditional Retailers Can Learn About Customer Service From Today’s DTC Brands
August 1, 2019 at 12:20 pm

Today’s top direct-to-consumer (DTC) startups have built their businesses by creating differentiated, frictionless customer experiences that focus as much on how they serve customers post-sale as they do on the shopping experience. As a result, these new brands are building lasting customer relationships that are fueling e-commerce’s rapidly growing share of retail sales and the…

Mad4Tools Zeroes in on Superior Experiences for 5-Star Love
July 29, 2019 at 11:12 am

Mad4Tools.com is an online retailer that specializes in delivering thousands of products, from power tools and workwear, to lighting and electrical equipment to DIY enthusiasts and tradespeople all over the world. Today, Mad4Tools.com operates across three main channels — its website, Amazon.com, and eBay — and stocks over 30,000 products. Mad4Tools.com has successfully built a…

Small Businesses Are Thriving With CX
July 23, 2019 at 10:32 am

Every shopper wants to be treated as an individual. Whether that be in person or online, demonstrating a clear knowledge of preferences and past purchases goes a long way in crafting a best-in-class customer experience (CX). Historically, the ability to deliver such deeply personalized experiences has been the backbone of small business success — think…

The Interplays of Technology in Retail: Driving Superior Customer Service
July 17, 2019 at 12:55 pm

As we live and breathe in the age of technology, retailers look to compete in customer service by adding new technology into the infrastructure. Technology promises to eliminate friction, deepen customer engagement, uncover insights, and automate processes. In fact, one could argue that artificial intelligence (AI) is reviving retail. Take chatbot-based interactions for retail sales,…