Shopping Cart Abandonment

Google Launches Shopping Actions to Help Retailers Compete With Amazon
March 20, 2018 at 3:22 pm

Google announced yesterday a new service designed to help retailers take on Amazon — and give Google a cut of their sales in the process. The service, Shopping Actions (formerly known as Google Express), gives consumers an easy way to shop for retailers’ products on the Google Assistant app and search via Google Search with…

How to Identify and Retarget Anonymous Website Visitors
December 28, 2017 at 12:45 pm

With more retailers and brands choosing to sell their products cross-border as a means to expand customer acquisition efforts, they’re being forced to wade into the waters of international shipping. With that comes the unfamiliar process of classifying products for customs clearance and import into a foreign country, critical for getting shipments to customers in a […]

An 8-Point Checklist for Increasing Your E-Commerce Sales, Part 3
September 20, 2017 at 10:08 am

Retailers and their marketing teams are forever trying to nudge shoppers to load up their shopping carts, and go on to click the “Buy” button. In parts one and two of this three-part series, I looked at how the base of e-commerce is built, all the way from setting the right goals to pushing customers…

7 Tips to Decrease Shopping Cart Abandonment
July 31, 2017 at 9:46 am

Over the last several years, the U.S. market has seen a rapid increase in e-commerce sales and transactions. Although e-commerce sales revenue has grown and merchandise is moving across the country faster than ever before, there's still room for improvement. A recent study by the Baymard Institute reveals a nearly 70 percent online shopping cart…

How to Combat Cart Abandonment With Marketing Automation, Part 2
June 19, 2017 at 11:11 am

Retailers and their marketing teams are perennially engaged in a grueling, thankless struggle to try and prevent consumers from ditching them before they hit the elusive Buy button. In part one of this series, we looked at how brands are now turning to automated marketing to identify and correct generic problems in their e-commerce interface,…