Shopping Cart Abandonment

Don’t Lose Customers at Checkout: Strategies to Simplify the Online Purchase Process
July 14, 2022 at 12:42 pm

The online checkout process has become cumbersome, to say the least. Among other checkout elements, the number of available payment types has exponentially increased. For example, these might include credit or debit cards; PayPal; Google Pay; Apple Pay; store credit; gift card; buy now, pay later (BNPL) options; and even Bitcoin. While a large number…

How Retailers Can Reduce E-Commerce Cart Abandonment
June 15, 2021 at 6:20 pm

2020 was a difficult year for retail, but the adoption of e-commerce increased significantly as people forced to stay home had to find different ways to purchase what they needed. The increase in website visitors was impressive but masked a major issue with the shopping cart abandonment rate. End-of-year reports put the cart abandonment rate…

Google Launches Shopping Actions to Help Retailers Compete With Amazon
March 20, 2018 at 3:22 pm

Google announced yesterday a new service designed to help retailers take on Amazon — and give Google a cut of their sales in the process. The service, Shopping Actions (formerly known as Google Express), gives consumers an easy way to shop for retailers’ products on the Google Assistant app and search via Google Search with…

How to Identify and Retarget Anonymous Website Visitors
December 28, 2017 at 12:45 pm

Today’s consumers have become conditioned to getting a deal, and without one, they’re much less likely to make a purchase. Whether it be free shipping, percentage off an item, or some other incentive to purchase, retailers have found themselves in a position where they must sacrifice margin in exchange for conversions. But does it have […]