Shopping Cart Abandonment

How Retailers Can Reduce E-Commerce Cart Abandonment
June 15, 2021 at 6:20 pm

2020 was a difficult year for retail, but the adoption of e-commerce increased significantly as people forced to stay home had to find different ways to purchase what they needed. The increase in website visitors was impressive but masked a major issue with the shopping cart abandonment rate. End-of-year reports put the cart abandonment rate…

Google Launches Shopping Actions to Help Retailers Compete With Amazon
March 20, 2018 at 3:22 pm

Google announced yesterday a new service designed to help retailers take on Amazon — and give Google a cut of their sales in the process. The service, Shopping Actions (formerly known as Google Express), gives consumers an easy way to shop for retailers’ products on the Google Assistant app and search via Google Search with…

How to Identify and Retarget Anonymous Website Visitors
December 28, 2017 at 12:45 pm

2020 was a difficult year for retail, but the adoption of e-commerce increased significantly as people forced to stay home had to find different ways to purchase what they needed. The increase in website visitors was impressive but masked a major issue with the shopping cart abandonment rate. End-of-year reports put the cart abandonment rate […]

An 8-Point Checklist for Increasing Your E-Commerce Sales, Part 3
September 20, 2017 at 10:08 am

Retailers and their marketing teams are forever trying to nudge shoppers to load up their shopping carts, and go on to click the “Buy” button. In parts one and two of this three-part series, I looked at how the base of e-commerce is built, all the way from setting the right goals to pushing customers…