Marketplaces

Why Marketplace Growth is Becoming an Operations Problem, Not a Marketing Problem
June 10, 2026 at 6:59 pm

For years, marketplace growth was largely viewed through a listing and marketing lens. Brands focused on ensuring listings were live, keyword optimization, sponsored ads, ratings, reviews, and creative content to win visibility on platforms like Amazon.com, Walmart, and Target. Marketplace success often came down to who could outbid competitors for attention and convert shoppers more…

H&M Debuts on Nordstrom Marketplace
April 29, 2026 at 8:48 am

H&M launched on Tuesday on Nordstrom Marketplace, expanding the brand's reach and marking its first launch on a curated retail marketplace in the U.S. H&M is making its marketplace debut with a curated selection of womenswear, menswear and childrenswear, alongside the brand’s activewear line, H&M Move. The offering is expected to be refreshed regularly with new seasonal…

Bath & Body Works Launches First Brand Storefront on Amazon
February 24, 2026 at 5:15 pm

Bath & Body Works launched an authorized storefront on Amazon.com in its latest effort to sell products outside its stores, reports CNBC. The mall-favorite brand is making some of its best-selling fragrances, bodywashes, hand soaps and candles available for Amazon’s U.S. shoppers. The selection is also eligible for Prime shipping. The Amazon launch signals Bath…

EU Opens Investigation Into Shein
February 18, 2026 at 9:33 am

The European Union (EU) on Tuesday said it was formally opening an investigation into the fast-fashion retailer Shein over the company's sale of childlike sex dolls and what the EU called the company's "addictive design," according to multiple news sources. The BBC reported that the European Commission — the EU's executive arm — will examine…

Estée Lauder Sues Walmart for Suspected Counterfeit Products
February 11, 2026 at 3:58 pm

Estée Lauder is suing Walmart, alleging it sold counterfeit beauty products with fake company trademarks on its website, according to a federal lawsuit filed in California on Monday. In the lawsuit, the beauty company claims Walmart advertised, marketed, and sold products that resembled moisturizing creams, eye creams, lotions, parfums, and serums from Estée Lauder and…

Saks Global Ends Luxury E-Commerce Storefront Deal With Amazon
February 3, 2026 at 4:57 pm

Bankrupt department store company Saks Global is ending its e-commerce partnership with Amazon.com, reports PYMNTS. The arrangement between the two companies had already been strained when Saks filed for bankruptcy last month, even though the retailer hadn’t specified whether it would exercise its right under Chapter 11 bankruptcy to reject the deal. Now, the luxury…

The Two-Week Holiday Surge That Will Decide Retail Success
December 16, 2025 at 12:37 pm

Retail’s most decisive revenue moment doesn’t stretch across the full holiday quarter; it happens in a condensed, high-stakes two-week window. As inflation keeps shoppers cautious and competition intensifies, the period between Black Friday and mid-December separates retailers that simply react from those that lead. Success now hinges on data agility, precision strategy, and artificial intelligence-driven…

How Hanna Andersson's Resale Marketplace Builds Community, Loyalty
December 10, 2025 at 5:04 pm

Hanna Andersson launched its “Hanna-Me-Downs” peer-to-peer resale marketplace in 2023 to offer parents a sustainable way to exchange pre-loved Hanna pieces and extend the life of durable, stylish clothing. It has since become the No. 1 resold children’s brand in the U.S., reselling more than 160,000 items. In this video interview, Total Retail Editor-in-Chief Joe…

The INFORM Consumers Act: A Must-Know for Online Marketplaces
November 17, 2025 at 8:58 am

While the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act (INFORM Act) went into effect on June 27, 2023, very few online marketplaces have focused on this law since then. However, the INFORM Act is now receiving increased attention from Congress and the Federal Trade Commission. Online marketplaces that operate platforms for…

Why SharkNinja Has Embraced 'Positionless' Marketing
November 10, 2025 at 4:42 pm

In episode 494 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kaitlyn Hebert, global chief marketing officer for the Ninja brand of SharkNinja, a leading global product design and technology company. The interview was recorded at Shoptalk Fall in Chicago. Hebert explains how Ninja’s organizational structure and innovation hub speed up product development (2:00). She…