Marketplaces

Inflation is Changing the Way Consumers Spend Money — Here's How Retailers Can Cope
November 22, 2022 at 4:20 pm

With prolonged inflation, hiked interest rates, and an economic downturn, it's no wonder consumers are feeling an increased amount of stress when making purchases or buying services. And with the holiday season upon us, many are rethinking their spending habits even more than they already were. In fact, 60 percent of consumers say their priorities keep changing…

Amazon's New Tailored Audiences: Is it Worth it?
October 26, 2022 at 9:50 am

This September, Amazon.com launched "Tailored Audiences." It's an improvement to the Amazon Customer Engagement Tool. Tailored Audiences allow Amazon sellers to customize their marketing campaigns even more. Now brands can target customers using attributes like brand loyalty and product interest. Why Use Tailored Audiences? The old Amazon Customer Engagement tool had its limitations. Sellers could target only…

5 Actionable Insights for E-Commerce Sellers Ahead of the Holiday Season
October 12, 2022 at 2:42 pm

Just like that, the holidays are around the corner. If you're an e-commerce merchant, these next few months should bring plenty of opportunities for you to sell. The bustling shopping season starts on Thanksgiving itself (yes, you better believe it) and lasts until Christmas. E-commerce sales during this period generally have been a boon for…

Macy's Launches Online Marketplace for Third-Party Sellers
September 29, 2022 at 12:04 pm

Macy’s has launched its online marketplace, which was first announced in November 2021. The new digital marketplace on macys.com offers shoppers a curated assortment of new brands, merchandise categories, and products from third-party merchants and brand partners. The marketplace gives customers easy access to more than 20 product categories and 400 new brands. Macy's partnered with…

Amazon Launches Prime Early Access Sale
September 26, 2022 at 6:42 pm

Amazon.com is hosting another Prime Day-like deal event next month, marking the first time it will hold two such events in the same year. Dubbed the Prime Early Access Sale by Amazon, the two-day global shopping event is exclusive to Prime members. It begins Oct. 11 at 12 a.m. PDT and runs through Oct. 12…

What Will Walmart Creator Look Like? I Have Questions
September 15, 2022 at 8:14 pm

Walmart made news recently when Reuters broke that it may be “exploring” the influencer space. In case you missed it: The retail giant indicated that it may launch a platform to use social media influencers to help it (and its 100,000 third-party sellers) promote goods and services online when it filed trademarks for “Walmart Creator” and…

Amazon vs. Google: Which is Best for Your Business?
August 30, 2022 at 4:04 pm

A key factor in running a successful online business is an optimized data feed. However, with so many options on the market, it can be difficult to choose the right one that will help your business succeed. The two key players in the industry, Amazon.com and Google, are competing for the top spot in the…

A Guide for Maximizing Profits on Amazon
August 22, 2022 at 5:21 pm

Over the course of the pandemic, online shopping has soared, and one of the biggest winners has been Amazon.com — the company reported that its full-year 2021 net sales were up 22 percent to nearly $470 billion. It's figures like these that have retail brands and merchants looking to do business on Amazon's platform, which…

Sweetwater Enters Resale With New Gear Exchange Marketplace
August 18, 2022 at 6:35 pm

Sweetwater, the world's leading online retailer of music technology and instruments, recently launched an e-commerce resale marketplace, Sweetwater Gear Exchange. In this video interview, Andy Rossi, vice president of Sweetwater Gear Exchange, discusses how this platform creates a new opportunity for musicians to buy and sell gently used gear in a safe and cost-effective way through a…

Debunking a Myth: Will Online Product Expansion Shrink In-Store Sales?
August 11, 2022 at 10:52 am

Product cannibalization is a common topic amongst our retail partners when we discuss assortment expansion via drop-ship and marketplace. There’s a misconception that by surfacing more items online from supplier brand partners it will potentially impact sales of owned inventory in a negative way. In our experience, this is rarely a concern as long as…