Marketplaces

Marketplaces Won’t Fix the Slump for Small Businesses. Now is the Time to Future-Proof Your E-Commerce Strategies 
September 22, 2020 at 11:28 am

Small to midsize businesses (SMBs) were among the hardest hit during COVID-19. Since mid-March, one-third of U.S. small businesses have stopped operating, and an additional 11 percent don't believe they’ll survive if conditions persist for three more months. Small businesses that primarily sell on Amazon.com suffered when the online giant prioritized essential goods in response…

Amazon Launches High-End Luxury Shopping Experience
September 16, 2020 at 4:52 pm

Amazon.com is launching Luxury Stores, a shopping experience focused on high-end fashion and beauty brands, MarketWatch reported. Luxury Stores will be available in the Amazon app by invitation-only to U.S. Prime members, and will kick off with Oscar De La Renta, featuring the brand's pre-fall and fall/winter collections. In the upcoming weeks, other brands will also…

The New Storefront: How to Master Google Shopping
August 18, 2020 at 1:18 pm

Gone (for now) are the days of sweeping store floors, perfecting window displays, and chalk-drawing clever street signs. While the virus continues to demotivate in-store shopping, the competition for consumer attention is taking place online, and roughly 20 percent of men and women say they’ve been making more internet purchases. In the era of the…

Kroger is Launching an E-Commerce Marketplace to Compete With Amazon
August 12, 2020 at 7:49 pm

Kroger is launching an e-commerce marketplace to compete with giants like Amazon.com and Walmart, Fox Business reported. The largest grocery store chain in the U.S. is partnering with Mirakl, a French e-commerce company, to launch the online marketplace. It plans to offer thousands of products to consumers from third-party sellers. Kroger is adding on to…

4 Ways Your Brand Can Motivate Amazon Shoppers to Click 'Add to Cart'
August 5, 2020 at 3:57 pm

Before the COVID-19 pandemic, 45 percent of brands didn’t sell their products on Amazon.com. But if the e-commerce giant’s expected second quarter net sales are any indicator, the tide is turning. Amazon’s net sales are projected to increase by 7 percent from Q1 to Q2 this year, an indicator that many brands have flocked to…

Shop Safe Act 2020: A New Tool for Brand Owners in the Fight Against Online Counterfeits?
July 28, 2020 at 11:00 am

On March 2, 2020, a bipartisan group of representatives in the U.S. House of Representatives introduced the Stopping Harmful Offers on Platforms by Screening Against Fakes in E-Commerce Act (the Shop Safe Act 2020) to help stem the growing concern over counterfeit products being offered for sale on online third-party marketplace e-commerce platforms. E-commerce has…

Understanding the Power of Amazon Posts for Increasing Your Exposure
July 14, 2020 at 1:39 pm

Amazon.com's importance for vendors of all kinds has only increased through 2020. Last year, Amazon’s overall e-commerce market share was 37.7 percent. In April, despite adjustments to the availability of nonessential goods and delays in delivery times, Amazon shares reached an all-time high as the marketplace saw unprecedented demand amid the coronavirus. Being discoverable is…

Analyzing Walmart's New Partnership With Shopify
June 18, 2020 at 9:00 pm

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss Walmart’s recent announcement of a partnership with e-commerce shopping platform Shopify. This is big news in the industry, as the deal will open Walmart’s Marketplace to Shopify’s small business sellers, with the goal of bringing 1,200 Shopify sellers to the marketplace…

How to Stand Out From Your Competitors on Amazon
June 16, 2020 at 2:54 pm

With price, shipping costs and positive product reviews ranking as the most important factors driving purchase decisions on Amazon.com among consumers, converting clicks to sales is imperative. There are millions of products listed on the marketplace, and as a result of Amazon’s business model, competitor product listings are visible on any initial listing. Breaking through…

4 Ways to Optimize Amazon Advertising for Your Brand
June 15, 2020 at 7:31 pm

Way back in 1995, Amazon.com made its first-ever customer sale. Within two short months, Amazon was generating $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, with over 54 percent of all product searches occurring on Amazon. In other words, Amazon…