B-to-B

We’ll dive into the common blind spots that cause shoppers to bounce, carts to get abandoned, and revenue to slip through the cracks.

Here’s an axiom to remember: technology never stops evolving. That’s as true for B2B commerce as it is for all other tech systems around the world. New tech is constantly coming online, new connections are being forged, and new automations continue to make our work faster and more productive. This evolution never changes. What does…

Ho ho no! It’s that time of year: holiday returns are on the horizon. Whether a problematic electronic item, an ugly sweater, or a piece of jewelry that missed the mark, around 18 percent — close to $170 billion worth of merchandise — once purchased/gifted/unwrapped, will be heading back to U.S. retailers this holiday season.…

A day of shopping in San Francisco’s Hayes Valley or Austin’s South Congress can make you feel like you’ve stepped inside a millennial’s Instagram feed. Brands like Brooklinen and Warby Parker, previously only available online, have expanded to brick-and-mortar locations in these trendy neighborhoods to grow sales. And it’s clearly working — the now-public glasses…

In episode 452 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ashley Hubka, senior vice president and general manager of Walmart Business, the retailer's dedicated omnichannel experience for businesses and nonprofits. Listen in as Hubka provides an overview of the business unit (1:25), how Walmart identifies small business shoppers at its physical locations (3:00), her…

A great web store experience is critical to growth for business-to-business (B2B) companies. However, many B2B sellers are failing to meet buyer expectations, which is a significant business risk. According to insights from our B2B Buyer Report, 91 percent of buyers in the U.S. would switch suppliers after a bad experience trying to purchase on their…

In the ever-evolving landscape of marketing, e-commerce, operations, and management, executives are constantly on the lookout for strategies that can enhance efficiency and accelerate the sales cycle. In order to stand out in a competitive marketplace, adopting advanced tactics becomes not just advantageous but essential. Here, we explore innovative approaches that can significantly speed up…

With the holiday season in the rear-view mirror, shoppers may be looking for a break. However, retailers are primed to use this time to begin implementing a busy 2024 road map. Retail industry leaders are exploring ways to navigate the ripple effects of inflation and to integrate data-driven insights into digital transformation strategies. When previewing…

Peer recommendations have been a trusted endorsement for products and services since the earliest days of commerce. However, in the “age of influence,” brands maximize this word-of-mouth endorsement and spread it far and wide through authentic and paid channels. This age-old practice of sharing advice transcends consumer markets. It's taking hold in the B2B space…

The "golden quarter," the aptly named "golden child" of the retail calendar, takes place from October through December. It sees consumers flock to online and physical stores, driven by Black Friday sales, pre- and post-Christmas campaigns, and a soaring demand for holiday gifts. B2C retailers have got the golden quarter locked in. But is the…