B-to-B
July 23, 2020 at 5:20 pm
Marketing in the midst of a global pandemic is far from business as usual. As social distancing and remote working have become the new normal, the world is experiencing a widespread societal shift that's impacting almost every aspect of our daily and business lives. In fact, Gartner predicts that more than 70 percent of companies…
July 20, 2020 at 5:24 pm
In episode 256 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Conor Riley, CEO of Luxie Beauty, a luxury cosmetics company specializing in high-end, vegan, cruelty-free makeup brushes. Listen in as Riley discusses why the company was founded, how he ended up at the beauty brand, and the typical Luxie customer. He shares how the…
July 16, 2020 at 5:38 pm
The transition to e-commerce is the most unique and welcomed change that has ever happened to trade. With it we saw the rise of online marketplaces and direct-to-consumer business models that provided incredible value to customers. However, it’s no secret that business-to-consumer (B-to-C) has been the main focus for entrepreneurship and innovation over the course…
July 8, 2020 at 7:14 pm
During these chaotic times, it’s tempting to view corporate social responsibility (CSR) as an optional extra — nice to have, but hardly a top priority for brands that are struggling to meet surging demand, or which are in the process of pivoting into new markets. Even amid the chaos of a global pandemic and widespread protests,…
May 28, 2020
Strategic considerations for a B2B digital transformation
May 28, 2020
Understanding the needs of today’s digitally-empowered buyers
May 28, 2020
To optimize marketing impact, watch these areas for potential problems
February 24, 2020 at 1:09 pm
In episode 235 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Moffitt, chief retail officer at Office Depot. Listen in as Moffitt discusses Office Depot’s transformation from a B-to-C office supplies retailer to a business services platform, why the brand is making this transition, and how the brand's history plays into that decision. Moffitt shares…
January 16, 2020 at 9:14 am
B-to-B organizations aren't immune to the omnichannel trends impacting the B-to-C space. A recent inRiver survey found that 80 percent of B-to-B organizations are facing more competition than five years ago, requiring companies to transform and deliver experiences that stand out from the crowd. However, something is hindering businesses from achieving this. The amount of…
December 4, 2019 at 11:11 am
B-to-B retailers are in a constant struggle with cart abandonment. While sellers may be quick to point fingers at the product or blame customer indecision, it’s quite often outdated payment processes that leave buyers unsatisfied and running to the competition. The fact is customer expectations are evolving. And even in the B-to-B space, customers want…
