B-to-B

Using AI and ML Across the Entire Sales Cycle to Achieve Success
November 2, 2022 at 3:57 pm

Prospect hunting in the digital era is like finding a needle in a haystack. The internet opens many doors for sales development teams to engage with potential clients — especially since 127 devices connect to the internet every second. Nevertheless, growing numbers of devices, social platforms and profiles mean more data for employees to troll…

5 Guiding Principles to Optimize Modern B-to-B Commerce
August 1, 2022 at 3:00 pm

The market for business-to-business (B-to-B) digital commerce has exploded in recent years. In North America it’s predicted to grow at a CAGR of nearly 19 percent between 2022 and 2030 after reaching almost $584 billion last year. Globally, the market reached a value of $6.9 trillion in 2021. However, rising demand from more tech-savvy buyers has certainly…

Customer Expectations Have Raised the E-Commerce Bar Across Industries
July 6, 2022 at 8:48 am

Online shopping was growing in popularity before the pandemic hit, yet COVID-19 made e-commerce almost mandatory as face-to-face sales ground to a virtual standstill. Now, as America and the world emerge from the virus’ long shadow, in-store shopping has resumed, slowing the growth of e-buying and -selling. However, there’s no taper in commercial e-commerce because…

A Composable Future: How B-to-B Digital Commerce is Changing for the Better
February 23, 2022 at 3:00 pm

The experience of the past two years is uprooting assumptions, disrupting norms, and reshaping entire industries. Digital commerce is one of them. The pandemic smashed the old “let’s wait and see” caution of B-to-B manufacturers, distributors and retailers, accelerating digitalization to new speeds as buyers flooded online. Things worked out pretty well. Digital sales for…

The Modern E-Commerce Marketplace: How Advanced Technologies Are Changing the Online Retail Game for Industrial Brands
February 8, 2022 at 10:02 am

Business-to-business (B-to-B) online retail sales were projected to reach $1.2 trillion last year, up from $889 billion in 2017 — and show no signs of slowing down. With e-commerce marketplaces evolving and becoming more complex, each with its own set of issues and obstacles, success in these markets is critical to a company’s growth and survival. However, navigating the…

National Business Furniture is Designing the Office of the Future
August 23, 2021 at 3:55 pm

In episode 312 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Marcelo Podesta, president of National Business Furniture (NBF), a Milwaukee-based commercial furniture retailer. Podesta discusses the various verticals and customers NBF serves, his career journey that brought him to the company, and how the business has adapted to changes in the furniture market due to…

B-to-B, Promotions Offer Growth Opportunities for Merchants' Gift Card Programs
June 16, 2021 at 1:31 pm

Gift cards continue to remain immensely popular with consumers. In fact, demand for digital gift cards spiked during the pandemic, as consumers sought out convenient, easy and safe ways to share gifts with their friends and families, even if they weren't getting together in person. This trend isn't expected to end with the pandemic, as…

Boost Gift Card Sales With Focus on Personalization, B-to-B
May 6, 2021 at 7:14 pm

As part of the 2020 Merchant Gift Card Omnichannel Evaluation, NAPCO Research, in conjunction with Blackhawk Network, conducted a comprehensive analysis of 100 leading merchants' gift card programs. The evaluations consisted of a thorough assessment of the consumer gift card purchase and recipient experience across multiple channels, including in-store, desktop e-commerce site, mobile website, and mobile…