B-to-B

2024 Strategy: The Secret to Increasing Corporate Retail Sales
January 22, 2024 at 12:52 pm

With the holiday season in the rear-view mirror, shoppers may be looking for a break. However, retailers are primed to use this time to begin implementing a busy 2024 road map. Retail industry leaders are exploring ways to navigate the ripple effects of inflation and to integrate data-driven insights into digital transformation strategies. When previewing…

Maximizing User Experience: 3 Must-Haves for Building a Respected B2B Marketplace
December 7, 2023 at 11:50 am

Peer recommendations have been a trusted endorsement for products and services since the earliest days of commerce. However, in the “age of influence,” brands maximize this word-of-mouth endorsement and spread it far and wide through authentic and paid channels. This age-old practice of sharing advice transcends consumer markets. It's taking hold in the B2B space…

Here’s How B2B Sellers Can End Up on Buyers’ ‘Nice’ Lists This Holiday Season
November 14, 2023 at 12:52 pm

The "golden quarter," the aptly named "golden child" of the retail calendar, takes place from October through December. It sees consumers flock to online and physical stores, driven by Black Friday sales, pre- and post-Christmas campaigns, and a soaring demand for holiday gifts. B2C retailers have got the golden quarter locked in. But is the…

Shopify Investing in Wholesale Platform Faire
September 27, 2023 at 3:26 pm

E-commerce giant Shopify is now a stakeholder in the wholesale platform Faire, the companies announced Wednesday. The deal establishes Faire as the recommended wholesale marketplace for Shopify and expands Shopify’s B2B offerings, helping drive growth for the brands as well as the independent retailers the two companies serve. “At Faire we have long admired Shopify’s like-minded…

B2B Buyer Expectations: 3 Trends Blurring Lines Between DTC and B2B E-Commerce
September 18, 2023 at 8:58 am

The world of e-commerce is evolving rapidly, and the boundaries that once clearly separated business-to-business (B2B) and direct-to-consumer (DTC) buying experiences are now blurring. Current buyer behavior data reveals a significant shift in buyer habits, where the B2B buyer journey is increasingly mirroring DTC practices, ultimately leading to purchases being made online. B2B e-commerce leads…

3 Sustainable Digital Commerce Models to Help B2B Sellers Stand Out From the Crowd
August 2, 2023 at 6:01 pm

Now more than ever, B2B buyers are weighing up the environmental impact of the decisions they make. Studies show that 69 percent of those with decision-making power in B2B businesses consider sustainability performance when selecting suppliers and renewing contracts. This is putting increasing pressure on manufacturing, industrial and automotive firms to be more sustainable than…

Ranking the Gift Card Programs of Various Product Verticals
June 29, 2023 at 1:32 pm

The recently released 2023 UK Retail Gift Cards Evaluated: Comprehensive Guide for Best Practice and Opportunities, UK Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, features an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings. The report seeks to provide an omnicommerce view into the consumer gift card purchase…

Walmart Targets Small Businesses With Walmart Business Offering
January 23, 2023 at 6:11 pm

Walmart last week launched a dedicated e-commerce site tailored to small and midsize business (SMB) customers. The website, Walmart Business, will offer “a curated assortment of more than 100,000 items with categorization and navigation tailored to busy organizational shoppers, Walmart said in a press release. The product categories include office supplies and furniture, food and beverage, restroom,…

Want to Unlock Additional B2B Sales?
November 9, 2022

With the B2B market predicted to hit $18.57 trillion in revenue by 2026, investing in a B2B channel is the largest opportunity for retailers to drive revenue and get ahead of the competition. Retailers seeking to capitalize on the B2B opportunity must cater to business buyers' purchasing needs. Download TreviPay's new whitepaper to learn how to recognize B2B buyers, address their pain points and help them buy more, more often, with a B2B payments strategy.

Using AI and ML Across the Entire Sales Cycle to Achieve Success
November 2, 2022 at 3:57 pm

Prospect hunting in the digital era is like finding a needle in a haystack. The internet opens many doors for sales development teams to engage with potential clients — especially since 127 devices connect to the internet every second. Nevertheless, growing numbers of devices, social platforms and profiles mean more data for employees to troll…