The 50 Best Tips
Say what you will about this wonderful trade we call the catalog/multichannel business, but whichever way you spin it, you can’t go very far if you’re unprofitable. That’s why above all else — the marketing, the merchandising, the creative, the e-commerce, etc. — we’re most interested in helping our readers make more money.
So we bring you our annual binge of tactics and tips extracted from all of this year’s issues of Catalog Success, our weekly e-newsletter Idea Factory and our biweekly idea exchange e-newsletter, The Corner View. Our editorial staff went through every article we’ve produced this year to give you a nice, big “cheat sheet” of ways to help your company grow. But each tip is referenced to the individual issue so you can easily turn back for the complete, original story.
We certainly could’ve gone well beyond a top 50 here — of course, we strive to offer up 50 tips in each issue. But it was a good exercise for us to whittle it down to 50 from an initial “best of” list in excess of 100. And we did our best to include moneymaking or cost-saving tips from categories across the board.
Use these tips in good health, go far and prosper with them. But I also encourage you to look upon this, as well as every edition of our magazine and newsletters, as a lending library of sorts. Grab the tips, but also contact us with your own winning ideas. And be sure to let us know when you adapt one of these ideas into a winner for your company. We’re your middleman here, and we would love to communicate your ideas with other readers on pages in the magazine or in the comments section of our newsletters and Web site. As always, feel free to click the “submit a comment” button online or to e-mail me directly at firstname.lastname@example.org.