Web Design

Tips You Can Try Today to Increase Your E-Commerce Conversions
July 23, 2020 at 6:15 pm

When you first started to think about your e-commerce site, you envisioned how it would look: the placement of your logo, the color landscape and, of course, the extra touches that would best show off your product. Your goal was to drive traffic to your site, but by now you’ve learned that visitors don’t always…

19 Tips for E-Commerce Conversion Rate Optimization, Part 1
July 15, 2020 at 2:58 pm

One of the key factors for any e-commerce business is conversion rate. It's the benchmark that gives a business an indication of how its digital sales are operating and the means to be incorporated to improve it. Benchmarking conversion rates needs to be done with the denominator in mind: Is it the number of unique…

Website Accessibility: How Can You Play by the Rules?
July 9, 2020 at 6:54 pm

Website accessibility has been a hotly debated topic in recent times. As the penetration of the internet grows, the demand for web accessibility is also rising. In simple terms, web accessibility refers to the process or practice of making the web accessible to everyone regardless of their disabilities. However, many website owners continue to ignore…

Test Your Way to E-Commerce Success
June 29, 2020 at 9:01 pm

Today, a retailer’s website is more important than ever. With the coronavirus pandemic dictating where consumers make purchases — increasingly online — retailers have no time for “moving target” projects like website redesigns. As studies show that one-third of marketers are unhappy with their most recent website redesign, it’s time for progressive retailers to improve website…

Is Your Site Accessibility Ready for Online Holiday Shopping?
November 11, 2019 at 11:15 am

We’re weeks away from Black Friday and Cyber Monday, and if you haven’t started already, it’s time to prepare your e-commerce site for a wave of holiday shoppers. In 2018, the National Retail Foundation reported that four out of 10 consumers started their holiday shopping as early as Nov. 1, and 55 percent of their…

Women in Retail Leadership Circle Launches Rebrand
November 8, 2019 at 10:42 am

Women in Retail Leadership Circle (WIRLC), sister brand of Total Retail, this week launched a comprehensive rebrand that includes a refreshed logo, redesigned weekly e-newsletter (Inner Circle), and redesigned website. The brand refresh was initiated to help WIRLC better serve, and ultimately grow, its membership. The rebrand was dictated in large part based upon the feedback of…

Essential Elements for Your E-Commerce Homepage
October 18, 2019 at 1:25 pm

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss must-have elements for your e-commerce homepage, as written in a recent article titled, “4 Things Your E-Commerce Homepage is Missing,” written by business consultant Larry Alton. The first thing you must have on your homepage is a simple search bar.…

5 Design Features Your E-Commerce Site Must Have to Succeed
October 16, 2019 at 10:02 am

E-commerce is on a tear. Frost & Sullivan reports that annual B-to-B e-commerce sales will reach $6.7 trillion by 2020. Meanwhile, eMarketer estimates that global retail e-commerce will reach $25 trillion in 2019. With so much to gain, e-commerce businesses can’t afford to lose sales due to poor website design. For most websites, there are established best practices that can help you build…

4 Things Your E-Commerce Homepage is Missing
October 7, 2019 at 10:21 am

E-commerce is the heart of retail today, with U.S. e-commerce spending expected to reach $605.3 billion this year. Is your business attracting its share? If your numbers don’t hold up to digital growth trends, it may be that your website is poorly designed. The following page elements are must-haves for e-commerce businesses, so make sure…

Tackling the Website Accessibility Challenge
April 1, 2019 at 10:33 am

“Website accessibility” is a term that’s rapidly gaining buzz and sparking a lot of uncertainty and concern in the e-commerce space. Though the term simply means ensuring equal access to all content, transactions and merchandise on a website, regardless of a user’s ability, retailers are often left wondering specifically how it affects them. When the…