Web Design

7 Ways to Make Your E-Commerce Site More Accessible to Consumers With Disabilities
January 18, 2022 at 11:36 am

Twenty-six percent of Americans live with a disability, accounting for $490 billion in disposable income every year. These consumers want to discover products, learn more about them, and purchase easily, rights guaranteed by the Americans with Disabilities Act (ADA). A 2019 survey of disabled shoppers revealed that 86 percent would pay more for the same…

The Secret to Avoiding Website Crashes This Holiday Season
December 1, 2021 at 5:46 pm

This September, a mere 30 customers waited online outside London’s flagship Apple store for the iPhone launch. Meanwhile, across the world, the Chinese Apple website crashed because of the sheer number of online shoppers. There’s no doubt about it: The days of consumers waiting outside stores and fighting over products are numbered. Retail is moving online.…

4 ‘Symptoms’ That Point to a Headless Commerce ‘Cure’
November 4, 2021 at 11:46 am

In an e-commerce world obsessed with finding a magic cure for creating the perfect customer experience (CX), headless commerce is the hot new elixir. Retailers have heard time and again how a headless website architecture improves speed and performance by decoupling the front-end and back-end of their core systems. It sounds so enticing that some…

Tips You Can Try Today to Increase Your E-Commerce Conversions
July 23, 2020 at 6:15 pm

When you first started to think about your e-commerce site, you envisioned how it would look: the placement of your logo, the color landscape and, of course, the extra touches that would best show off your product. Your goal was to drive traffic to your site, but by now you’ve learned that visitors don’t always…

19 Tips for E-Commerce Conversion Rate Optimization, Part 1
July 15, 2020 at 2:58 pm

One of the key factors for any e-commerce business is conversion rate. It's the benchmark that gives a business an indication of how its digital sales are operating and the means to be incorporated to improve it. Benchmarking conversion rates needs to be done with the denominator in mind: Is it the number of unique…

Website Accessibility: How Can You Play by the Rules?
July 9, 2020 at 6:54 pm

Website accessibility has been a hotly debated topic in recent times. As the penetration of the internet grows, the demand for web accessibility is also rising. In simple terms, web accessibility refers to the process or practice of making the web accessible to everyone regardless of their disabilities. However, many website owners continue to ignore…

Test Your Way to E-Commerce Success
June 29, 2020 at 9:01 pm

Today, a retailer’s website is more important than ever. With the coronavirus pandemic dictating where consumers make purchases — increasingly online — retailers have no time for “moving target” projects like website redesigns. As studies show that one-third of marketers are unhappy with their most recent website redesign, it’s time for progressive retailers to improve website…

Is Your Site Accessibility Ready for Online Holiday Shopping?
November 11, 2019 at 11:15 am

We’re weeks away from Black Friday and Cyber Monday, and if you haven’t started already, it’s time to prepare your e-commerce site for a wave of holiday shoppers. In 2018, the National Retail Foundation reported that four out of 10 consumers started their holiday shopping as early as Nov. 1, and 55 percent of their…

Women in Retail Leadership Circle Launches Rebrand
November 8, 2019 at 10:42 am

Women in Retail Leadership Circle (WIRLC), sister brand of Total Retail, this week launched a comprehensive rebrand that includes a refreshed logo, redesigned weekly e-newsletter (Inner Circle), and redesigned website. The brand refresh was initiated to help WIRLC better serve, and ultimately grow, its membership. The rebrand was dictated in large part based upon the feedback of…

Essential Elements for Your E-Commerce Homepage
October 18, 2019 at 1:25 pm

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss must-have elements for your e-commerce homepage, as written in a recent article titled, “4 Things Your E-Commerce Homepage is Missing,” written by business consultant Larry Alton. The first thing you must have on your homepage is a simple search bar.…