Web Design

Tackling the Website Accessibility Challenge
April 1, 2019 at 10:33 am

“Website accessibility” is a term that’s rapidly gaining buzz and sparking a lot of uncertainty and concern in the e-commerce space. Though the term simply means ensuring equal access to all content, transactions and merchandise on a website, regardless of a user’s ability, retailers are often left wondering specifically how it affects them. When the…

5 Ways to Update Your E-Commerce Site in the New Year
January 7, 2019 at 12:04 pm

The New Year is a perfect time to give your e-commerce site the refresh that it needs. With the holiday season behind us, it’s time to prep for the year ahead, and an important part of that is getting your website up-to-date. Not only do you likely need to update products or service offerings, but…

Developers: Retailers’ Secret Weapon for the Holiday Season
November 28, 2018 at 9:35 am

The holiday shopping season is in full swing, with online sales records smashed yet again. Thanksgiving Day, Black Friday and Cyber Monday all saw record online sales this year, and the spending is expected to continue through the rest of the holiday season. While the sales numbers make exciting headlines, a group driving retailers’ success…

Why Walmart Product Pages Drive 14% Better Sales Than Its Competition
April 25, 2018 at 10:39 am

“Website accessibility” is a term that’s rapidly gaining buzz and sparking a lot of uncertainty and concern in the e-commerce space. Though the term simply means ensuring equal access to all content, transactions and merchandise on a website, regardless of a user’s ability, retailers are often left wondering specifically how it affects them. When the […]

Mistakes Of User Interface And Design You Should Avoid
March 28, 2018 at 5:30 pm

“Website accessibility” is a term that’s rapidly gaining buzz and sparking a lot of uncertainty and concern in the e-commerce space. Though the term simply means ensuring equal access to all content, transactions and merchandise on a website, regardless of a user’s ability, retailers are often left wondering specifically how it affects them. When the […]

Becker's School Supplies Preps for Back-to-School With Website Redesign
September 7, 2017 at 9:09 am

It's early September and kids in the U.S. are making their way back to school. For retailers, this time of the year requires months of planning for marketing campaigns, advertisements, discounts, order fulfillment, increased web traffic and much more. With every retailer and brand bringing their "A" game to win over consumers, how does one…

3 Lessons an E-Commerce Company Learned From a Website Crash
August 15, 2017 at 9:37 am

At Micro Kickboard, the distributor of scooters, kickboards and other products used for urban mobility and recreation, we experienced a major website crash during a crucial sale event last year. This issue stirred change throughout the organization and prompted website updates that have had lasting results on customer experience and sales. One of Micro Kickboard’s…

State of Online Retail CX and How Businesses Can Thrive During Retail Crisis
July 5, 2017 at 9:16 am

Mobile commerce continues to grow as consumers abandon traditional brick-and-mortar stores in favor of online shopping. The current retail crisis has created a real demand for speed, convenience and optimization in e-commerce, and in response, retailers are increasingly leveraging technology capabilities creating new ways to engage with consumers and boost satisfaction levels. A new study…

The New Power Duo: Content and Commerce
April 7, 2017 at 12:12 pm

Content is the currency of any digital experience. When it comes to delivering a standout customer experience, retailers and brands agree that blending content and commerce is the way to go. But even with the best intentions, it can be challenging to deliver the right mix at all customer touchpoints. If you’re struggling with strategically…

Third-Party Services: The Ultimate E-Commerce Friend or Foe?
March 28, 2017 at 9:24 am

External third-party services can be a tremendous asset for online retailers. They allow sites to quickly and easily incorporate critical core functionalities — e.g., reviews, payments, site search, analytics — as well as “nice to haves” that help sites stand out — e.g., A/B testing, social plug-ins, product tours. Brands can implement these functionalities with…