Web Design

Common Mistakes to Avoid in Online Retail Accessibility
June 13, 2023 at 10:15 am

If you ask someone about their week, youโ€™re unlikely to hear a story about a retail experience โ€” and thatโ€™s exactly how it should be. With some exceptions, we mostly want our shopping experiences to be as invisible as possible. Sometimes, it really is about the destination. For many people with disabilities, online shopping canโ€ฆ

3 E-Commerce Design Trends to Give Your Brand a Competitive Edge
March 2, 2022 at 2:55 pm

Itโ€™s no secret that the pandemic has accelerated the growth of e-commerce at, dare we say it, an unprecedented rate. Competition is increasingly fierce and consumer expectations continue to evolve. While the last two years were defined by pivoting and digital transformation as retailers rushed to keep up with demand, this year is all aboutโ€ฆ

7 Ways to Make Your E-Commerce Site More Accessible to Consumers With Disabilities
January 18, 2022 at 11:36 am

Twenty-six percent of Americans live with a disability, accounting for $490 billion in disposable income every year. These consumers want to discover products, learn more about them, and purchase easily, rights guaranteed by the Americans with Disabilities Act (ADA). A 2019 survey of disabled shoppers revealed that 86 percent would pay more for the sameโ€ฆ

The Secret to Avoiding Website Crashes This Holiday Season
December 1, 2021 at 5:46 pm

This September, a mere 30 customers waited online outside Londonโ€™s flagship Apple store for the iPhone launch. Meanwhile, across the world, the Chinese Apple website crashed because of the sheer number of online shoppers. Thereโ€™s no doubt about it: The days of consumers waiting outside stores and fighting over products are numbered. Retail is moving online.โ€ฆ

4 โ€˜Symptomsโ€™ That Point to a Headless Commerce โ€˜Cureโ€™
November 4, 2021 at 11:46 am

In an e-commerce world obsessed with finding a magic cure for creating the perfect customer experience (CX), headless commerce is the hot new elixir. Retailers have heard time and again how a headless website architecture improves speed and performance by decoupling the front-end and back-end of their core systems. It sounds so enticing that someโ€ฆ

Tips You Can Try Today to Increase Your E-Commerce Conversions
July 23, 2020 at 6:15 pm

When you first started to think about your e-commerce site, you envisioned how it would look: the placement of your logo, the color landscape and, of course, the extra touches that would best show off your product. Your goal was to drive traffic to your site, but by now youโ€™ve learned that visitors donโ€™t alwaysโ€ฆ

19 Tips for E-Commerce Conversion Rate Optimization, Part 1
July 15, 2020 at 2:58 pm

One of the key factors for any e-commerce business is conversion rate. It's the benchmark that gives a business an indication of how its digital sales are operating and the means to be incorporated to improve it. Benchmarking conversion rates needs to be done with the denominator in mind: Is it the number of uniqueโ€ฆ

Website Accessibility: How Can You Play by the Rules?
July 9, 2020 at 6:54 pm

Website accessibility has been a hotly debated topic in recent times. As the penetration of the internet grows, the demand for web accessibility is also rising. In simple terms, web accessibility refers to the process or practice of making the web accessible to everyone regardless of their disabilities. However, many website owners continue to ignoreโ€ฆ

Test Your Way to E-Commerce Success
June 29, 2020 at 9:01 pm

Today, a retailerโ€™s website is more important than ever. With the coronavirus pandemic dictating where consumers make purchases โ€” increasingly online โ€” retailers have no time for โ€œmoving targetโ€ projects like website redesigns. As studies show that one-third of marketers are unhappy with their most recent website redesign, itโ€™s time for progressive retailers to improve websiteโ€ฆ

Is Your Site Accessibility Ready for Online Holiday Shopping?
November 11, 2019 at 11:15 am

Weโ€™re weeks away from Black Friday and Cyber Monday, and if you havenโ€™t started already, itโ€™s time to prepare your e-commerce site for a wave of holiday shoppers. In 2018, the National Retail Foundation reported that four out of 10 consumers started their holiday shopping as early as Nov. 1, and 55 percent of theirโ€ฆ