Branding

The Common Misstep That Could Be Costing Retailers $10M Annually
June 14, 2019 at 10:10 am

The value of a strong brand is undisputed among consumer-facing businesses. The runaway success of high-growth businesses such as Away, Glossier or the recently acquired Harry’s clearly demonstrates the positive bottom line impact, but they're by no means unique. As a consequence, consumer-focused brands invest billions every year to win over and retain customers. Often informed…

Sears’ New Logo Gets Mixed Reviews
May 10, 2019 at 2:14 pm

Sears unveiled a new logo earlier this month on its social media channels, and it's generating mixed reviews from consumers. In addition to the logo, Sears debuted a new slogan as well: "making moments matter." The new slogan was featured in a video the company published on Facebook in late April. Sears said the new logo was…

The North Face to Close 113 Stores in U.S. and Canada on Earth Day
April 18, 2019 at 3:12 pm

The North Face said this week that it will close its global headquarters and its 113 stores in the U.S. and Canada on Earth Day, April 22. The action is part of a campaign to make Earth Day an officially recognized holiday. The VF Corp.-owned brand said closing its doors on Earth Day will provide its employees ample opportunity…

Retail Reflections: 3 Big Takeaways From SXSW 2019
March 26, 2019 at 11:28 am

Now that the dust has settled from the storm that is SXSW, I've had the chance to reflect on some of the key themes coming out of this year’s event. The retail industry in particular made waves with a higher profile presence than usual, with companies like Walmart, Patagonia, Away, lululemon, and Amazon.com just several…

4 Internal Branding Strategies You Should Borrow From Williams-Sonoma and Wayfair
March 3, 2019 at 10:59 am

Within the past year, brands like Williams-Sonoma and Wayfair’s Perigold have introduced access to in-house design experts and 24/7 design concierges for customers who want to furnish their homes. According to a 2018 report from Alliance Data, 43 percent of millennials and baby boomers now expect retailers to offer these conveniences. As a result, more companies are using new technological…

3 Steps to Turn Your Brand Into an ‘Investable’ One
November 1, 2018 at 11:04 am

When it comes to launching a brand and building a company, it can be easy to get swept up in the excitement of making a big impact in the marketplace. However, it's important to understand that you're not alone in this goal. In fact, it’s estimated that more than 300 out of every 100,000 adults launch new…

Patagonia Endorses Pair of Political Candidates
October 26, 2018 at 2:30 pm

Patagonia is taking a political stand. The outdoor goods and apparel store threw its weight behind two Democratic candidates: Jacky Rosen, who is running for Senate in Nevada, and Senator Jon Tester who is running for re-election in Montana. It's the first time Patagonia has made political endorsements. In a statement on Friday, the company…