Branding
December 23, 2019 at 12:38 pm
2019 was certainly a big year for retail news. Here's a look at the top news stories published by Total Retail in 2019, ranked by number of page views.
September 18, 2019 at 1:10 pm
Simply showing up online with an e-commerce website isn’t enough to guarantee success. E-commerce giants Apple, eBay, Craigslist, and Etsy seem to have cracked the code. Together, they generated total revenues of over $275 billion in 2018. They're successful businesses and successful brands. (You may notice some big-name companies missing from my list. I recently…
September 16, 2019 at 12:07 pm
The digital era we live in gives consumers a world of choices. That means brands are competing for business more than ever before. Unfortunately, too many struggle to share their message in a way that makes them stand out as the clear best choice. At the same time, consumers are looking for more personalized experiences…
August 23, 2019 at 12:14 pm
In a panel discussion at eTail East in Boston this week, a panel of retail executives discussed how their companies are creating authentic brand experiences for their customers. John Lacy, co-CEO, Burton; Sherill Kaplan, head of marketing, Zipcar; Catherine Lewenberg, vice president, digital and omnichannel, CVS Health; and Joe Megibow, CEO, Purple, detailed how consistent…
August 22, 2019 at 11:52 am
L.L.Bean is an iconic 100-plus year-old retail brand. With that comes inherent benefits, including strong brand awareness and consumer trust. However, that legacy also comes with its challenges. Namely, keeping a 107-year-old brand relevant is a dynamic challenge. Consumer behavior is shifting and brands must be able to keep up with those changes, whether it's…
August 8, 2019
Examining which groups are promoting brands and the motivations behind brand advocacy
August 8, 2019
Online touchpoints and the way consumers engage
July 8, 2019 at 11:07 am
In episode 203 of Total Retail Talks, Executive Editor Joe Keenan interviews Doug Zarkin, vice president and chief marketing officer at Pearle Vision, a leader in the optical retail category that provides exam and eyewear retail products. Listen in as they discuss Pearle Vision's pivot from being a promotional-driven business to one focused on touting…
June 28, 2019 at 11:16 am
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a recent article that ran in Total Retail Report as well as on Total Retail’s website, titled 19 Branding Lessons From 5 Top Retailers. Author Katie Lundin, marketing and branding specialist at Crowdspring, takes a close look at the brand…
June 18, 2019 at 12:36 pm
The top five retailers in the U.S. recorded nearly $230 billion in revenue last year ($228.4 billion to be exact). They must be doing something right. Walmart, Amazon.com, Costco, Walgreens, and Home Depot have each built strong brand identities, and all benefit from powerful household recognition and brand equity. As I wrote previously: A brand is the sum…
