Triggering Email Marketing Success: How to Use Triggered Messaging to Grow Sales and Profits
Sponsored by: BlueHornet, a Digital River Company
Speakers: Liz Ryan, CEO, Relish Tray Media; Kara Neary, Global Email Marketing Manager, Columbia Sportswear
Nearly every retail brand communicates with customers and prospects via email, and for good reason. Email delivers the best return on investment of any online marketing channel, according to a recent study by Econsultancy. Furthermore, consumers overwhelmingly prefer to be marketed to via email. Yet many brands aren't using email to its full capabilities. Case in point: nearly two-thirds of marketers aren't using triggered messaging. Why is this so astounding? Because triggered emails work ... really well.
Consider that Gartner Research found that trigger-based emails can generate four times more revenue and 18 times greater profit. Or that open rates for trigger-based emails are as high as 49 percent (95 percent higher than traditional campaigns), and the average clickthrough rate for trigger-based emails is more than double the rate compared to standard campaigns.
With those stats in mind, this webinar will address the following to help you make trigger-based messaging the shining star of your email program:
• the different types of triggered emails you should be sending;
• how to set up your trigger-based email campaigns;
• optimizing the timing and frequency of your triggered messages;
• a look at the positive impact that trigger-based messaging can have on your email program's performance; and
• much more!